Author: Trevor Mauch

EP 177: Journey From Day Job to $100k/year | Every Single Step To Closing 8 Deals in One Month w/ Keith Sant of Kind House Buyers
When others were out drinking on a Friday night, I was putting up signs or creating Craigslist ads.
– Keith Sant

We love Keith not just because he’s an awesome guy, but because he doesn’t have anything to hide. His story proves that if you want something bad enough and you’re willing to put in the work, anything can happen.

Since closing his first wholesale deal two years ago, he’s tried everything under the sun to build a valuable investing business.

Today he shares his entire strategy & marketing mix, everything he’s doing to crush it in such a saturated market.

After this, there are no excuses. Let’s get it!

Read the Full Show Notes Below…

Journey From Day Job to $100k/year | Every Single Step To Closing 8 Deals in One Month w/ Keith Sant of Kind House Buyers

For Keith Sant, Kind House Buyers is more than just the name of his business, it is how he conducts business and his life. I first got to know Keith just a few weeks ago at our most recent CarrotCamp, and right away I was struck by his hunger, drive, and gratitude.

These are the things that have led him to create a very successful wholesaling business in the Pacific Northwest.

Keith believes in treating everyone the same. He talks to his sellers the same way he talks to investors. He grew up not having much, so his sincere gratitude for all he’s achieved shines through when you talk to him about his business.

A while back, Keith heard a podcast I did about CarrotCamp, the benefits, the highlights, and what people could expect to take away from the event. He knew it was something he needed to attend, but he wasn’t making the 100k per year that he needed to qualify… yet.

Don’t wish it were easier. Wish you were better.
Jim Rohn

Instead of feeling defeated, Keith got down to it and closed the deals he needed to. He was able to close eight deals in one month, in a very competitive market nonetheless. Needless to say, Keith made it to the next CarrotCamp, and we were thrilled to have him join us.

In The Beginning

In order to get where he needed to be, Keith knew he had to buckle down and do the work. Before real estate, Keith was working in screenprinting. He never referred to himself as an entrepreneur, but he has always known he wouldn’t be able to work with someone who didn’t value him or his contribution.

Eventually, Keith went back to school. There isn’t a degree for entrepreneurs, so he studied marketing instead. Why? Because he didn’t think he was that great at it, so he figured he should learn.

Real estate was always an interest, but the entry barrier seemed too high. He had a friend in Texas doing flips and wholesaling houses. Keith worked with him for a while, then brought his business to the Pacific Northwest. He worked hard, got his first wholesale deal, and it was on from there. This year he’s looking at doing about 25 deals, with an average profit of $15,800.

Initial Marketing

Bandit Signs

Keith started with bandit signs and a lot of them. To be effective, the signs needed a few key elements.
- Keith got an easy to remember, repeating digit phone number
- The phone number was HUGE so people could see it
- He included his website as it was something people could remember and look-up when they got home
- He was strategic in where he put the signs. He didn’t put them in downtown Seattle. He put them on the outskirts of town He put a sign in the middle of nowhere that turned into a 30k deal.
- On average, Keith drops 120 signs per month. His rule is to put out 2 signs whenever he goes out.
Having a website up before making his big marketing push was important. People told him he didn’t need a site or that a basic one-page site would do. However, Keith knew that a great site would showcase his message, mission, and sincere intent to help others. His site looks great on mobile devices, catching the attention of all those people who may be interested in his offer as they drive by.

The Craigslist Strategy

Craigslist is still one of the best ways to generate cheap leads. Keith’s strategy included a few key steps.
- He had two different versions of his ad. One introduced his company and services, the other was a bit more personal.
- He posted in the services section under real estate services, moving services, and other places where his competition wasn’t.
- He posted one ad every Friday, with each ad being up for 4 weeks. At any time, Keith would have 4 ads up in one place or another.
- Keith set up a separate phone number for Craigslist, helping him to know where the leads were coming from.
Investor Carrot offers a great resource to help you kick off your Craigslist campaign to generate quality, low-cost leads.

All of Keith’s hustle worked. His first check was for $8,900.

Keith’s Marketing Mix Today

Keith’s marketing strategy today still incorporates Craigslist and bandit signs, but he’s added a few other elements to his marketing strategy. Today, Keith’s leads come from a variety of places.
- Bandit Signs
- Craigslist
- Carrot
- Ringless Voicemail
- Social Media
- Facebook Marketplace
- Organic Traffic
- Paid Ads – PPC
PPC has been instrumental for Keith. He’s been able to close 1 in 10 leads this way. Recently, PPC costs have driven people away from this method of marketing. This has opened the doors for people who want to use PPC to drive more high-quality leads to their websites.

When Keith drove down to Carrot HQ for CarrotCamp, we couldn’t help but notice a truck bed full of bandit signs. “My goal is to put up two every time I leave my house. I’m already out driving around, so why not?”

The Importance of Mindset

Throughout Keith’s journey in real estate, he’s learned that he needs to keep the right mindset. By consistently doing all of the small things each day, Keith was able to build a business that he is proud of. He went to school, he learned the business, and he got to work. He didn’t give up and that is what has led him to the life he’s leading today.

The way he operates his business is simple. He wants to work with people he likes, doing deals that really help everyone. He knows people may take advantage of his kindness, but the way he looks at it is that it’s an inexpensive way to weed out the bad people from his life.

I recently challenged our listeners to do some push-ups each day, doing one more than they had the day before. I’ve watched Keith crush this challenge, putting up his videos and numbers each day. It is this mindset that is helping him to grow his business into something bigger.

Consistency is inspiring. While the flash in the pan is eye-catching, the person who is doing the work day in and day out will ultimately be the bigger inspiration to those around them. They may not have been inspiring others on day one, but when they are doing 150 push-ups in a row, people are going to notice.

Keith giving his presentation at CarrotCamp Fall 2019

Follow Our Guest:

Check out Keith’s website Kind House Buyers

You can find Keith on LinkedIn

Kind House Buyers on Facebook

Mentioned in this episode:

CarrotCast Episode 102 – CarrotCamp Spring 2018 Real Estate Investing Mastermind for Market Domination

CarrotCamp – The 2-day event to change your mindset, business, and life.

Carrot’s Craigslist Resource

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram
October 15, 2019
EP 176: Mindfulness, Cyber-Bullying, and The Legend of Frank Meza w/ Joaquin Ortiz

Am I listening to just throw my stuff on them? Or am I listening to hear where they are? It’s about first trying to honor where someone’s at.
– Joaquin Ortiz

How mindful are we when it comes to the things you are saying? Not just to the people in front of you, but online as well?

We have a very meaningful departure from our usual topics today, and instead, we wanted to focus on a topic that’s becoming more and more prevalent…cyber-bullying.

Carrot’s own Joaquin Ortiz shares his story of a close family member and legendary marathon runner, Dr. Frank Meza, who was recently impacted by cyber-bullying.

Listen in to learn how we can all play our own parts in being more mindful.

Read the Full Show Notes Below…

Mindfulness, Cyber-Bullying, and The Legend of Frank Meza w/ Joaquin Ortiz

At our most recent CarrotCamp, my dear friend and teammate here at Carrot, Joaquin Ortiz shared with me how he and his family have been impacted personally by cyber-bullying. Joaquin is a prime example of one of our core values: Be a Beacon of Positivity and Possibility. He reminds all of us here at Carrot to go within and to shed the light on the positives which are all around us. I was thrilled to be able to sit down with him here on the CarrotCast and I can’t wait to have him on again! Later in the podcast, I will share a BIG call to action that will have a profound effect on you and those around you!

Creating Your Legacy

Joaquin often finds ways to bring the team back to center. Whether he is leading exercises in the morning or sharing with us an inspiring new playlist, helping us to connect is something he is truly amazing at. Joaquin loves to run, just like his uncle Dr. Frank Meza who was a huge inspiration to him. He taught him to aspire to be a greater version of himself.

A few months ago Joaquin’s family was struck by tragedy.

Dr. Frank Meza was an incredible man. His list of accomplishments included becoming a successful doctor, runner, and mentor. He lost his father at a young age and came to America as an immigrant. The cards were stacked against him until he met a group of Latino doctors that made him realize he could be successful too.

Once he found success of his own, he became a mentor to many others who were following in his footsteps. Running was his medicine and meditation. He became quite good at it, but he wasn’t after notoriety, he simply loved running. He began to mentor people in running, getting people more involved in their own health and volunteering his time coaching at Loyola High School.

Over the past few years, Frank was winning medals and breaking records, but that’s not what it was about for him. As he continued to astonish people with his running ability, the accusations began to start. There were running forums investigating his performance, comments and negativity being spread faster than wildfire. At one point, he had news crews crowding his front lawn looking for a story or even a glimpse of him through a window. While Dr. Meza tried his best to shrug it off, he began to worry about the safety of his family.

The kicker was when the LA Times ran a front-page headline calling him a cheater. LA was his hometown and a community he had given so much back to. Instead of being recognized for his accomplishments, his character, and all he had given back, his name was being dragged through the mud.

On July 4th, he started the day like any other. He told his wife he wanted to go for a run as always she encouraged him to do what made him happy. Sadly, Dr. Meza didn’t return home from the run. He instead, drove to his old neighborhood, found a bridge, and made his peace.

Loss Of Humanity

Here’s the deal. I don’t care about the facts, that is not what is important here. What is important is that there was a highly accomplished human being on the other end of these comments, negativity, and eventual hostility. There are no laws to protect people on the internet the way there are in the real world. If a mob of people shows up on your lawn, you can do something. Not so much when the mob is online.

Let’s go back in time 70 years. The things people say online never would have been said between people communicating face to face. Today, the internet is giving people gumption to say things online that would never be said in real life.

Doing Better

Joaquin asks us all to be more mindful of the things we are saying to the people we are with and the people we speak to online. How much are you listening to others without any judgments or assumptions? We can all be guilty of flipping to the negative when we feel attacked or less than. But when you attack others to make yourself feel better, you have no idea what is on the other end or what that person may be going through.

Not only can we be mindful of what we are saying, but we can help to encourage those around us to be more mindful too. We can raise our kids to build people up. Ask them if they would be comfortable having the things they post become headline news? Are the hurtful comments something they really want to be known for? Our words don’t go away in the digital world. Watch your kids and make sure they are incouraging others instead of tearing them down.

Getting Help

If you feel as if you are being bullied, whether online or in real life, it’s important to take action. Many times people don’t feel comfortable opening up about their emotions or how something is making them feel. Don’t hold this stuff in. Find a friend, family member or counselor who can help you get through it.

If you are seeing the bullying taking place around you, do something about it. Flag inappropriate comments, report posts that spread hate and negativity. Keep in mind there are real people who are on the other end of these negative comments.

The biggest takeaway I have for you in this episode is to look around you and ask yourself “How do you inspire others to uplift instead of tear down?”

My Challenge For You

We all have someone we are truly grateful for, but we haven’t stopped to say those words to them. Don’t wait until it’s too late. Say those things today. I want you to report back to us, telling us about who you talked to and what came of it. Send your stories to support@testcarrot.xyz and Joaquin will see those emails.

I truly appreciate Joaquin sitting down with us and talking about something so difficult and personal. I want to tell our customers to look out for Joaquin as he is likely someone you will be talking to via email or on your next strategy call!

Mentioned in this episode:

Altamed providing healthcare to disenfranchised individuals in LA County

Taking Off The Armor – Joaquin’s quest to go inward to transform and make your story what you want it to be.
CarrotCamp – The ultimate mastermind for real estate investors and agents

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

October 8, 2019
EP 175: Is Wholesaling Illegal in Illinois? The Truth Behind The New Law & What It Means for Investors

It doesn’t matter if you’re an agent or investor. You’ve got to add more value. If you can figure out how to add more value, then it shouldn’t be hard for you to succeed.
– Daniel DiGiacomo

Let’s welcome back a returning guest and one of my all-time favorite dudes, Daniel DiGiacomo.

Daniel is a pro when it comes to building a buyers list and adapting to a changing market. He started in real estate about 10 years ago as a landlord and is now dominating the Baltimore, MD market in wholesaling.

Today, we talk about the brass tacks on the recently passed legislation in Illinois affecting wholesalers. “Is Wholesaling really illegal in Illinois?” “What’s this mean for me as an investor?” and more… Listen in!

Read the Full Show Notes Below…

Is Wholesaling Illegal in Illinois? Learn More About the New Wholesaling Law: SB 1872 – The Real Estate Licensing Act

A few weeks ago, Illinois had a rewrite of SB 1872 – The Real Estate Licensing Act. While many topics were addressed under the rewrite, wholesalers were surprised to find out that they would now need an Illinois Brokers License to continue to wholesale houses. This means they would need to complete the required education, pass the exam, and be sponsored by a managing broker – all new things for many local wholesalers.

At Carrot, we saw that some people were disgruntled by this change. We even had a couple of members pull the plug on their sites because of it!

In my conversation with Daniel, we talk about how the business of real estate is always changing. It is the people who are willing to adapt who are going to be successful.

Being able to shift and add value will separate you from the competition. If you aren’t able to learn the laws and properly report, maybe it’s not the right path for you and you should find something that you are really excited about, no matter what the requirements are!

How to Build Your Dream Team

One of the biggest struggles investors have as their businesses grow is building a team. Scaling is hard. Many entrepreneurs struggle with this part of their business. It’s only when they have become a bottleneck that they say, “hey… maybe I should get some help!” Doing everything on your own, especially those day-to-day tasks that take up so much of our time, can keep you from innovating and your business from growing.

Related Resources: 3 Ways to Build Healthy and Productive Habits

At our most recent CarrotCamp mastermind, we discussed a delegation framework. Delegation starts with tasks and putting the right processes in place in order to get the tasks done properly.

Next, you can begin to delegate entire projects, then planning, decisions, and eventually results. As the CEO, you should be involved in all aspects to some degree – but most importantly, always retain the role as visionary.

When you are building or scaling your company, start delegating your tasks, developing processes to get them done!

Let go of the idea that having someone else do it will cause the task to suffer. Things don’t always have to get done exactly as you would do it!

Learn to let go and when you have the right people in place, the wheels will all begin to turn!

**Neither Daniel or I are attorneys! This podcast was created to share information to motivate you to get out there and conduct your own research! **

Follow Daniel:

Daniel’s Carrot site: Baltimore Wholesale Property

Daniel DiGiacomo on LinkedIn

Mentioned in this episode:

Daniel’s 1st CarrotCast Episode: Text Message Marketing + Mindset of Managing Your Business With Daniel DiGiacomo

CarrotCamp – The ultimate mastermind for real estate investors and agents

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

October 1, 2019
How To Beat Zillow in Google With Your Real Estate Agent Website – Case Study + Guide
Zillow dominated the real estate industry through 1 primary strategy. Ranking high in Google and controlling the conversation online.

In this post, we’ll walk through real case studies that show you how to beat Zillow, Trulia, and Realtor.com in Google in your local market and scoop up traffic and leads for FREE away from the tech giants.

(Dive into the video snippet from a recent AskCarrot episode below!)

The video above was a short snippet from a live show we recently did, so we’ve typed out a high-level summary of the steps below and are providing the full video transcription below along with enhanced graphics and action items as well.

Each well-done Location Page will likely take you between 30-60 mins. But it’s well worth the time investment for the long-term momentum building results you can get.

The basic steps to beat Zillow in Google are:

1. Do things Zillow, Trulia, and Realtor.com can’t or won’t do. They can’t replicate you, they likely won’t build out as much valuable content as you could on the niches you’re an expert on, and they won’t try to be the authority on that niche like you can be. Build value, be an authority, and stand out.

2. Determine your niches that you want to dive deep into and become an authority in. I get pushback all the time from agents who say “But I don’t want to niche down. It’ll limit me!”.

But that’s exactly the opposite of what will happen.

When you choose to focus on becoming an expert and authority on a specific topic or niches, it’ll attract more people your way because you stand out as a clear expert. If you don’t niche, you’ll just be a part of the crowd.

3. CRITICAL DETAILS: Build out Location Pages in your Carrot site with our “Beat Zillow” framework (infographic below).

We deconstructed Zillows strategy, tested it and tested it until we’ve repeatedly been able to outrank Zillow in Google.

Start with your primary cities (those will be hard to outrank Zillow for since they’re so competitive) but then focus on the niches within the markets.

Example… your primary market may be “Brentwood California homes for sale”… that will be hard to outrank Zillow for.

Create a location page for that since it’s your primary city… but then focus your ranking efforts on the niches within Brentwood. Like neighborhoods, types of houses, etc.

Here are some great examples of real local searches in Google that could make great niche location pages you could create in your Carrot account, then aim to outrank Zillow with.

4. Track the SEO ranking of your new location pages. As a Carrot member, you can use our Ranking Tracker tool to track where your pages rank in Google and get smart feedback on how to improve the ranking.

Content marketing and SEO is a long-term momentum building strategy and patience is key. The page mentioned in that video took about 2-3 months to get the #1 ranking after we made the right optimization changes.

But this site has been around for years and was already starting to pop up in other rankings as well. If your website is brand new it may take a bit longer.

The more location pages you create, the more momentum you’ll build over time. This is the exact same way Zillow took over the market. It wasn’t overnight, but a strategic long-term strategy.

5. Rinse and repeat. I’d focus on creating Location Pages on your real estate agent website (we hope you use Carrot :-) every quarter.

Each quarter, target the cities or niches you want to focus on, then build out the pages or have our Carrot Services Team help you do it.

As you add more high content pages to your site, over time it’ll get easier and easier to get great Google rankings more quickly. Remember, it’s all about momentum.

Related Content: Your Location Page Not Ranking? Here’s How To Optimize A Location Page

Carrot Features You’ll Use During This Process:

Location Page builder
SEO Ranking Tracker
High Performing Tech Stack (faster load times, higher conversions)
Landing Page Builder

Not a Carrot member yet?

Our members control more top 5 Google rankings than any other website system in the nation and it was recently rated as faster than any other website builder in a recent study.

If you want to separate yourself from other agents, stop paying Zillow for leads that you can get for FREE in Google, and add consistency and predictability to your online leads, take a Demo of AgentCarrot and learn more about how top agents all around the country are becoming their local authority by controlling the conversation online with our content marketing tools.

Either way, dive into the full details from my video below and we can’t wait to hear from you as you put this “beat Zillow” strategy to work!

How to Beat Zillow in Google [Infographic]

Full Video Transcript And More Details

So, a lot of people say, hey, how do you beat Zillow, or how do you beat the big guys? How do you beat Express Homebuyers? How do you beat We Buy Houses? How do you beat those companies at SEO?

What I did about a month and a half ago, I had people telling me that they can’t beat Zillow on SEO. Yeah, it’s gonna be really hard to beat them for some phrases, I get it.

But I’m pretty confident they can beat in SEO for phrases that matter.

A local real estate agent here in Roseburg, the G Team, one of their niches, what we always tell people to do, especially in this market environment, is you need to pick something to specialize in. It could be multiple somethings.

If you’re a real estate agent, can you specialize in a part of town? Can you specialize in a type of a seller or a buyer? First-time homebuyer? Someone’s looking at downsizing? Small families? Families that are looking to create a family home?

Whatever it is, specialize in something so you can speak to people in the language that’s gonna match them.

And so, then, their niches are North Umpqua River Homes, that’s an amazing river in town. They’ve sold probably more homes to people on the river than anyone else.

Related Content: 4 Steps for Real Estate Agents to Cut Through Online Clutter and Dominate the Market

Another niche of theirs is high-level, upscale homes. It’s the same client, right? That client wants to live on the mountain, this other one wants to live by the river.

Another one is rental property owners. Again, the same client. We said, okay, let’s create a page and let’s see if we can’t go after one of the niches to get it right.

So you can see right here…Zillow’s number two, number three, number four. Realtor.com, Trulia, all these other national sites. Then you see this little old gteamgoahead.com website at number one.

How did it get this page to number one? I will deconstruct how to do it, and why I made it that way. Exactly how we were able to beat Zillow at their own game.

Basically, this website’s probably been up for five or six years. The URL has been, they switched over to Carrot about a year ago, and we said, okay, what are people looking for if they make that search, “North Umpqua River homes for sale.”

Finding Search Phrases

First of all, we went to Google and started typing up phrases to see what would actually pop up, right? So “North Umpqua River homes for sale,” that ended up being a Google-suggested search.

Then I scroll to the bottom to find other phrases that people are typing in:

“Waterfront home for sale Douglas County.”
“Umpqua River property for sale.”
“Riverfront property Southern Oregon.”
“Homes for sale.”

So Google is telling us that these are related to the phrases I searched. Google’s telling us that these phrases are related to the phrase, “North Umpqua River homes for sale.”

So what that means, is that we want to find ways to work those phrases into our content. Google’s telling us the roadmap. Google’s telling us exactly what to put on the page.

*This particular Carrot member went through our concierge program. It’s our high-level program, where we dial the content in for you.

Reach out to us if you’re a high-level agent, a high-level investor, with a budget, that doesn’t want to do as much of the setup work, we can do the setup work and dial in your website for you.

Then we created content. When I was going through looking at these rankings, the first thing I like to do if I’m trying to get a ranking, is I click every single page on page one to see what they have on them. ‘I want to deconstruct how they’re winning so we can beat them at their own game.

So I click at the Zillow one to see what’s on this page. Number one, of course, Zillow is a massive website, it’s got a huge, huge, huge domain authority.

That’s not something we can compete with. We can’t compete against the domain authority here. So we can do as good as we can possibly do, and then have some backlinks and other pieces of the SEO strategy.

Then we ask ourselves, can we compete with site structure and content, and make the content better?

So out of the gates, they have a bunch of property listings. Scroll down the pages and we find, “Zillow helps find the newest Roseburg “real estate listings.”

That paragraph has a bunch of links to specific pages set up just in Roseburg. This is Roseburg apartments. There is bank-owned properties in Roseburg. Also Roseburg facts and some information about the Roseburg market.

This is how Zillow is winning the SEO game.

Number one, their title text is North Umpqua River. Then it says Roseburg real estate homes for sale. They also have a bunch of pages that are also in Roseburg.

Niche down pages that they’re linking to from the main page. They have some information about the market. So what I did, is I found all the written content and studied how many words are in them.

How many words are in here that’s specific to Roseburg stuff? So I took this, figured out how many words they have on the page and found it was about 300 words, including the title tagging content.

Now, if I can create a page with, probably, 500 to 800 words, make it more robust, make it more content, make it better, include some good images, make sure that my title tag is really good and drilled down to the exact phrase I’m trying to rank for.

If I’m going to beat Zillow, I’ve gotta be drilled down exactly with my title tag, and some other things in the phrase I’m looking to go for.

So you can see I titled it, “North Umpqua River homes for sale in Roseburg, Oregon.” That’s exactly what I’m trying to rank for.

Hopefully, it also ranks for other phrases related to it.

The next thing is, add a good title. “Looking for North Umpqua River homes for sale?” You can see I use it kinda similar. Then I use a bunch of different phrases that are similar. You can see a waterfront property in Roseburg?

Where did we get that? We got that from Google. Google was telling us that people are searching for “waterfront.”

The word waterfront is bolded. So I want to make sure that I’m talking about waterfront homes. It also said “river homes in Douglas County,” and the word “Douglas County” is important to Google, because it says it’s related. So I start to work those phrases in there that Google’s telling me. I put about 500 words on this page.

Put a nice image. Put the property listings there through our IDX system.

Then I did exactly what Zillow did. You see “Why use Zillow,” you see a bunch of facts about the area, and then you see some links to some other pages. So we’re like, all right, let’s just go ahead and do what they’re doing.

So I created some “Why Work with the G Team” content. I also put our keyword in there, and then I went and grabbed other common phrases, and I linked them up to their other pages. This one’s linked up to the Garden Valley page. This one’s linked up to the Hucrest page.

Then we put a call to action at the bottom that’s specific to the River homes list. This one took about two months to beat Zillow on Google.

Just creating about 700 words on here, good quality content, deconstructing what Zillow had done with their page format, but adding more content and making it better.

Making sure my title tag was really drilled in, and it beat it, and it’s getting leads right now, really, really targeted leads. That’s how you beat Zillow.

We’re gonna keep on doing it with them, and keep on putting out pieces of training to show you guys how to do it. All things equal, it’s going to be really hard for us to beat Zillow with a bad tech stack.

The tech stack is basically, what is the website built on? Ours is really fast. It’s smooth, and it’s clean, and it keeps on getting better.

We were stuck at position four for about three weeks, and then it went to position three, and one of the Zillow rankings was below us. I believe that if we had a tech stack that was slower, things like that, that it wouldn’t have bumped up there.

We talked about how to get your clickthrough rate higher. So when people click the rankings in Google, the ones at the higher click through rates is actually a factor to get it ranked better.

Using Title Tags for SEO

The last tip is the title tags.

Look at the other titles and see if you can just come up with one that still has the keywords in it, but is more compelling. So this one here, North Umpqua River dash Roseburg Real Estate dash Roseburg Homes, is kinda lifeless.

Depending on the day that you’re searching, or whatever, this actually says, on my cellphone when I do it, it actually shows it this way, the title tag is North Umpqua River homes for sale, Umpqua River property.

So I added in the words “updated daily,” because it shows, oh, this is cool, I can see an updated list. It looks different than the other ones down there.

Try to put things in there that grab their attention, that makes them wanna click the thing in the first place.
Have questions or comments? Be sure to hit us up in the comments section below or hit us up on Facebook.
September 26, 2019
EP 174: This Investor & EXP Agent Shares His Strategy for Dominating Google & Crushing Wholesaling w/ Tyler Ford

“The key is the consistency in doing content month after month after month…” Tyler Ford

Tyler Ford is our first-ever 3-time CarrotCast guest – and there’s a good reason why!

A few years ago, Tyler was at a crossroads in his business where he was either going to get out of the game or decide to go all in.

Now, he’s owning search results for a variety of terms in his market, finding creative ways to do more deals as an EXP agent and investor, and wholesaling multiple deals per month!

He’s pretty glad that he decided to go all in. Listen in to hear his story and implement his strategy.

EP 174: This Investor & EXP Agent Shares His Strategy for Dominating Google & Crushing Wholesaling w/ Tyler Ford

Follow Tyler

See The Exact SEO Strategy for Dominating Google Tyler Uses To Rank His Carrot Website In An Ultra Competitive Market at testcarrot.xyz/tyler

Tyler’s Carrot site: https://www.webuyhomesintucson.com/

Tyler on Linkedin: https://www.linkedin.com/in/tylerqford

Tyler on EXP Realty: https://bit.ly/2lbkIl1

Mentioned in this episode:

How To Optimize Your Location Pages with Carrot: https://youtu.be/Al8q25fzDPU

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

September 24, 2019
How to Create Real Estate Content in Under 10 Minutes with Carrot’s VideoPost
With less than 10 minutes of effort, you’ll have video and real estate content for your blog that will boost your SEO, help you stand out with more credibility, and convert more visitors into leads.

Featured Resource: Our Free Video Marketing Playbook For Investors And Agents!
Download for Free

Cool update, the videopost we walk you through within this blog post actually ranks in Google for the phrase we went after. It took a month, but it’s ranked #1 now!

Video Transcription

What’s up y’all. Trevor here with Carrot

Creating content for your real estate website as an agent is easier than you think. Today we show you how to shoot videos without any fancy cameras or lights, or scripts.

Many of you guys are not doing what I’m asking you to do and doing video posts.

Putting content online is critical for standing out and building expertise, building authority, and our tool called VideoPosts turns your short videos into written content that ranks.

In this video, I’m going to actually do one in real-time, show you how I ideate, find the idea, research it, do the video, get it uploaded, and optimize it, all in one. It’s a real video. I’m putting it on my own site.

So first thing right here: doing a videopost in real-time. I’m going to go through it really quick.
1. First of all, we’re going to pick the topic based on the niche that you’d like to own.
2. Next, we’re going to research it using Google suggest; it’s crazy, easy, free, simple, cheap.
3. Number three, shoot the video, under three to five minutes using this fancy, crazy expensive tool called a cell phone.
4. Number four, upload the video to YouTube from your cell phone.
5. Number five, optimize and create the videoposts in Carrot, all in under 10 minutes.
All right. The first thing we’re going to do here is … I’m in Roseburg, Oregon. I have an entrepreneur cowork space called The Loft.

I want to rank a video there for people that are looking to find a cowork space. I’m going to go to Google right here. I’m just going to type up phrases that I think someone might want to search if they’re looking for a cowork space.

So Roseburg co … We’re at Roseburg cowork … Right there: Roseburg coworking space. Cool.

So that’s my title. I’m going to click this and see what’s ranking here. We’ve got this. The Loft Roseburg is there, but I want my personal website rank in there.

Okay? I want my personal website rank in there. So I’m going to create a video. I’m going to upload it. I’m going to optimize it for Roseburg coworking space.

I know that’s the phrase people like the search. I’m going to scroll down to see if there are any suggested searches at the bottom. That’s a pretty obscure search phrase so there’s not any there.

If there were, you can use those search phrases at the bottom.

Here’s an example. Let’s say it was North Umpqua river homes … Homes for sale.

You can use the suggested searches for ideas right here. These are ideas you can work into the words of your video.

One of the keys here, one of the keys right before I start to record this is you need to be saying the types of words in your video that people are going to be searching in Google.

So whatever you say is actually going to then get put in the video, which we’re going to yank the words out and put it in writing.

The way that you rank well with videoposts is to localize all of your content. I’m going to do it in real-time right here, doing a videopost to rank really high. We’ll show you the real results later for Roseburg coworking space.

[VideoPost Script Now Ranking #1 in Google]

Hey, this is Trevor Mauch here in Roseburg, Oregon. And I’m actually in The Loft in Downtown Roseburg right now: 950 South East Oak Avenue.

And I’m shooting this non-professional video on my cell phone, just to kind of give you a little tour of The Loft, of this space. So I just came out of my office right there. I’m going to flip the lights on here in a second, but this is our kind of general gathering room.

We have our gym right here. We have about 13 different companies all doing amazing things, innovative things here in Roseburg, a lot of people probably don’t know about.

Here’s our awesome content studio where Born And Raised Outdoors does podcasts. I do podcasts. Other people do videos and podcasts in this studio, available for Loft members.

Popping over here now, flip on some lights, we’ve got our kitchen. We’ve got our lounge. I’m going to take you over to the actual office space on the other side.

If you’re looking to get a cowork space here in Roseburg, Oregon, if you’re looking for an entrepreneur workspace, you want to have a space to work with other amazing people, The Loft is the heartbeat of entrepreneurship in Roseburg, Oregon.

We’re growing our company here, Carrot, a fast-growing software company in Oregon right here. This is our lounge, kind of a break area. Over there we have a lot of cool parties, lots of fun stuff. You can lounge right here and hang out.

I’m going to take you over to this side now and show you some of the more offices.

So what do we have here at The Loft? We have a gym. We have a studio. we’ve got our lounge, our bar, our kitchen. I think it’s about 13 offices, I should have flipped the lights on before I did this video also, of amazing people. Now currently, as I speak, we don’t have any availability but there might be availability. Or at the very least come and visit us and see what we’re doing here at The Loft.

Taking you in the boardroom now.

This is our boardroom, so if you are going to be working and you want to do meetings, you’ve got the white board, you’ve got the big meeting area right here. And I’m going to be coming in here and kind of showing some of the other Loft members.

We’ve got a one of our offices here. I’m interrupting my team. Mr. Josh back there. This is one of our offices here at Carrot. Right over there is where my office is, where I started this video.

And then we’re going to take you over here by the rest of the offices, then take you out front so you can see what our building here in Downtown Roseburg looks like.

And if you’re looking for office space in Roseburg, this is a good fit. Once again, we’re currently full right now but we have amazing offices all over here, a historical building.

And most of these people here in Roseburg, in The Loft, are creatives. It’s people who are creative. They’re doing marketing. They’re doing video work. Once you move into The Loft, you’re going to get a sticker up here to be able move in and out at your leisure.

And I’m going to take you out front. You’re going to see where we are here in Downtown Roseburg. And once again, if you’re looking for downtown office space, we are so passionate about, and we so love the Roseburg community here.

But this is where you’re going to see right here. We’re in beautiful Downtown Roseburg. We have the coffee shop right across the way. We’re there quite often. This is The Loft, right here. You’re going to see it. This is Oak Avenue. Right up here you Have Main Street.

And so I’m going to finish it with this. If you’re looking for a coworking space here in Roseburg, if you’re looking for an office space here in Roseburg, if you’re looking for a place downtown to call home, to grow your business, to have fellowship, to be there with other creatives that are doing amazing things from software, from graphics to IT security, marketing, YouTube stars, the whole thing, come down here to The Loft and check it out.

So what are some other things if you’re looking for food? We have a lot of amazing food down here. We’ve got Brix down there, we’ve got Old Soul right there. So that’ll kind of give you an idea of where we are.

Check us out at theLoftroseburg.com or come down here to 950 SE Oak Ave. There’s one of our downtown residents right there, the owner of Umpqua Sweets and Treats.

Come down here to 950 Southeast Oak Avenue and join The Loft and check us out. Even if you don’t want an office, just come visit us.

If you’re looking for an entrepreneur coworking space and if you’re looking for a place to rent an office here in Roseburg or whatever, you just want fellowship, come check us out.

Cool. So, you see, it wasn’t perfect. I stumbled a bunch, I didn’t know what words I was going to say sometimes, but you make it through it.

And while I’m heading back to the office, I’m actually going to upload that on YouTube in real time.

So the title for this one is just going to be Roseburg Coworking Space, probably put a “dash, The Loft.”

I’m going to click “upload.” It’s now uploading on my phone. It’s going to take them a minute or so. And then from there, I can take that and I can put it directly inside of my Carrot site.

So I’m now logged into my Carrot site, over here, and I’m going to show you where to go for video posts.

So right here I’m going to log into my account. I’m going to click “content.” And we’re doing some things to make this even simpler and quicker. And then we go to “posts.” Okay, and then just go ahead and click “add new.”

Just go ahead and start a new post.

And there’s this little option right there that says “video,” okay? And what I’m going to do is I’m just going to go to my YouTube account … So YouTube.

So go to my channel. I’m not a professional on YouTube. I’m working my way through this as well. Okay, so right now this video is uploading. It’s crunching. It should end up here in my account here in a bit. I did mark it as unlisted, but you can see right there it’s still uploading right now. It’s about one minute remaining.

Once I get this video, what I’m going to do is I’m going to put it inside of video posts. I’m just going to take that URL. I’m going to paste it right there. It’s going to import everything in.

The title for video posts should be the keyword that I typed up into Google, which was Roseburg Coworking Space.

I’m going to maybe put a little bit of content on the back end of it so it’s not just this boring short title. it’s probably going to be Roseburg Coworking Space – The Loft.

Let’s go and do this. Roseburg Coworking Space, downtown offices at The Loft workspace.

That’s a long title. You have to make it like that. But you can see, I put my title right there. I’m waiting for my video to upload and start crunching.

Once I get the video in there, I’m just going to go ahead and paste the URL straight in there. Okay, I’m going to do it right there and then there’s going to be a button right here that you click and that’s it. That’s all you’re going to do.

So I’m going to take a video right now just for sake of time on this particular video, and I will put in my old Loft video.

I’m just going to go edit right there, copy and paste the URL. You can see our system imported the whole thing in there. And then if I was logged into an actual Carrot account, there’d be a big callout there that says “embed video” add your YouTube video, and click next.

So I’m going to do that. We’re going to check back in in a couple of weeks and see where that video post is ranked in Google.

That’s it. The steps were this, let me review them:

Pick your topic, whatever your topic is going to be. In this case, I want it to rank well for coworking spaces. That’s one of my niches.

Research using Google Suggest to peg a title, just like I did. Just go to Google and start typing in what your prospect might type in, find other suggested phrases. That’s now you’re going to be your title. Pick the best one of those for your title.

Make sure you say those words in your video in natural spots multiple times. Say different words that are related to that.

Okay. The next step here is you go shoot the video. Make it a three to five-minute video. That video I shot was four minutes. Upload it to YouTube straight from your cell phone.

The title of that should be the word that you grabbed from Google. Throw that now into videopost with Carrot and you’re done.

All right, I want to challenge you to make your first video post. You saw this whole video, including flub-ups, including us, walking around, actually not producing the video post, is right around 10 minutes.

We know that you can do the same thing. My videopost was four minutes. It took me three minutes to upload it to YouTube, a minute to research it, four minutes to walk around filming myself, flubbing up words.

The people are going to love it and it’s going to rank well on Google. Do the same thing. Use videoposts!
September 19, 2019
EP 173: The 1% Journey | How To Kill Complacency & Eliminate Stagnancy In Your Life & Business

“I’m not motivated by lamborghinis or flashing cash. I’m motivated by constistency… I’m motivated by the people who show up every single day.” Trevor Mauch

Ever feel like you’ve “lost your edge?”

After experiencing a few big wins and some serious income growth, it can be a real bummer when you’re just not moving forward like you used to.

Complacency is the worst…

It’s almost like we’re not as hungry, so we forget how to hunt!

You feel like you’ve gotta bust through the brick wall… you need to find your motivation…and get back to your youth!

Well, I don’t have a magic age-reducing serum that will make you feel 22 again, but I can tell you the exact mindset shifts I’ve made that have allowed me to show up with a tenacity that I haven’t seen in myself in a long time.

Listen in now and find out how to get your gusto back (no age-serum required).

EP 173: How To Kill Complacency & Eliminate Stagnancy In Your Life & Business

Mention in this Episode:

https://www.storyathlete.com/challenge

Follow Trevor:

Instagram: https://www.instagram.com/trevor.mauch/
Facebook: https://www.facebook.com/thetrevormauch
Trevor’s personal site: trevormauch.com

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

September 17, 2019
EP 172: From Rock Bottom to Wholesaling Empire | How Dave Brown Makes Over Five Figures a Month With One Hour a Week

“Your why needs to move you at a deep and emotional way. If it doesn’t, it’s not deep enough.” Dave Brown

Six years ago, Dave Brown gave up his real estate license to build a business that served the lifestyle he wanted to create.

He set out to prove people wrong.

The vision was to create a machine that generated a steady flow of motivated seller leads on a daily basis. He put in the work and soon started closing multiple deals per month in a competitive market.

But here’s the catch…

He did it with no cold calling, no direct mail, no employees, all online, all organic traffic.

Fast forward to today – He’s leased out his entire business for multiple 5 figures per month! Now he has the time to pursue his passions and do what matters most in life.

Listen in to find out how he did it.

EP 172: From Rock Bottom to Wholesaling Empire | How Dave Brown Makes Over Five Figures a Month With One Hour a Week

Mention in this Episode:

EP 43: A Real Estate SEO Master Breaks Down How He Closes 2-3 Real Estate Deals a Month From SEO in a Competitive Market w/ Dave Brown: https://testcarrot.xyz/blog/real-estate-seo-in-a-competitive-market/

Follow Dave:

Dave’s Podcast “American Snippets”: https://www.americansnippets.com

Dave’s Personal Site: https://davebrown.net

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

September 10, 2019
EP 171: $300k in Commissions By 24 Years Old | What This Agent/Investor is Doing Differently Than Anyone In His Market w/ Anthony Beckham

“The first year I hit $100k. I never would’ve thought it was even possible.” Anthony Beckham

Anthony Beckham became an agent just 3 years ago, but has kept a keen eye on the industry disruptions taking place.

Even with his fair share of success, he was still anxiously treading on commissions and hustling to find the next deal. But we noticed his hustle. And we noticed how he was doing business differently than other agents.

So… we invited him into Carrot HQ pick apart his entire strategy and mindset.

Listen to our conversation to learn what he’s doing, so you can stand apart and build a business that brings true financial freedom!

Join the Nation’s Top Real Estate Professionals & Launch Your Site Today!

Quick & effective real estate websites to help you generate leads online.

Try It Now. Risk Free!

EP 171: $300k in Commissions By 24 Years Old w/ Anthony Beckham

Follow Anthony:

Anthony’s AgentCarrot site: https://www.anthonybeckham.com

Anthony’s InvestorCarrot site: www.beckhamgroupinvestments.com

Facebook: https://www.facebook.com/UmpquaValleyRealEstate/

We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

September 3, 2019