Author: Trevor Mauch

How to Calculate Your Max Cost Per Lead [Whiteboard]

One of the biggest mistakes we see a lot of real estate investors and agents making with their paid advertising is honestly, you stop doing your marketing way too soon.

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One of the calculations we’ve come up with over the last year or so that kind of helps you wrap your mindset around where you should be putting that money and when you should stop is just something that I call your max CPL, your max cost per lead.

In this short video, I’m going to walk you through this really, really simple calculation. In under three minutes, you’ll be able to figure out your ceiling for the max amount you should be paying for leads.

The funny thing is we want you never to have to pay this amount, but this calculation is what the big guys in every single market are doing. So, if you’re wondering how the big guys in your market are winning and getting most of the leads, it’s using this calculation.

You just don’t know it. I’m going to walk you through this really, really quick, and I want you to grab a piece of paper and follow along as you’re doing this. I want you to do it yourself and come up with your max cost per lead.

I’m going to tell you exactly what to do with that when you’re working with your pay-per-click person or when you’re doing it yourself to really go out there and dominate your market.

How to Calculate Max Cost Per Lead

The first thing we want to put down here is your APD, your average profit per deal. Your average profit per deal, of course, is going to vary in markets, so write down yours. For this particular scenario, we’re going to use $20,000.

Let’s assume that your average profit per deal is $20,000. Now what we’re going to do is how many leads does it actually take to get one of those deals?

The acronym for that LPD, so how many leads per deal?

How many leads does it take to get one of those $20,000 deals? Write that down. We’re just going to use a really, really round number here. We’re going to use 10 on here.

The average that we see, honestly, the average for pay-per-click is about 10 to 15. The average for SEO is between 8 and 14, 8 and 15, around there.

If you’re doing direct mail, it’s going to be closer to the 30 to 40 to 45 range leads before you get one of those deals, but when you’re doing pay-per-click, which is what this particular video’s about, this is probably pretty close to where you’re going to be, 8, 10, 15, somewhere around there.

Now, this is where we kind of changed the calculation over the years for people to really make it hit home. Now, this is not scientific.

I’m probably going to get comments from people saying, “Well, that’s a complete guess. What does that matter?” Well, this does matter because this helps you psychology-wise wrap around what your ads budget should be.

To get one of those $20,000 deals, what would you trade? How much would you actually trade to get that $20,000 deal, assuming that you know all the effort it will take, the commissions you’ve got to pay out, and things like that? So, would you trade $2,000? Would you trade $5,000? What’s the max amount you would trade to get that deal?

In this particular instance, we’re going to use $5,000 because I’d trade five grand all day to get 20 grand all day. Now, it’s probably pushing it to say that you’d trade $10,000 for $20,000 because then the risk becomes too much.

What’s the max amount that you know you would be insanely ecstatic if you were able to trade those all day for that? I’m going to put $5,000.

This is way, way simpler than you think it is. Right?

What Would You Trade to Make a Deal?

Here’s what we’ve got. We’ve got your average profit per deal of $20,000. You’ve got 10 leads per deal, which, once again, that’s just using an assumption here. Then you’ve got, I would trade $5,000 for that $20,000 all day long.

All we’re going to do now is we’re going to take this number, your $5,000, divide it by how many leads it takes, what you would trade divided by the number of leads it would take to get there, and that’s your max cost per lead. In this case, it’s $500.

So, a lot of you are probably looking at that going, “Oh my gosh. A $500 lead is insane. Why would I pay $500 so I can get leads for $120 or for $80?” or, “My friend over here’s getting leads for $62.”

The thing is, when we think about leads in the mindset of trying to get them for as low cost as possible, what happens is you really limit the number of leads you can go after.

The big guys in the markets, when you start to see how they’re going in there and dominating the markets, it’s because they know their numbers. It’s because they know they’re willing to trade $5,000 all day long for 20, and they can go out there and outspend you.

They can spend more money to get in front of the prospect. They can spend more money on Google Ads on Facebook to get in front of the prospect. They’re willing to spend up to $500 in this scenario to get that same exact prospect that you’re stopping your marketing at $100, or at $150, or f$200.

You can look at that and see who’s going to win the game. If you’re stopping your marketing, you’re turning your campaigns off, you’re bumping your bids down, and you’re stopping it at, man, $150, “I don’t want to go over $175 a lead,” and your competitors know that they’re insanely profitable at up to $500, they’re going to win all day long.

Now, do you actually want to spend up to $500? Ideally, not. Ideally, our clients don’t spend anywhere near their max cost per lead, but we have a client in Boston whose max cost per lead is pushing $700 or $800 per lead when you look at his numbers.

He’s spending about $300 to $400 per lead in his market, sometimes $250, and crushing his market, where his other competitors are coming at us saying, “Hey. We’re struggling. We’re getting leads for $150, $175.” We’re like, “Spend more money, and you’ll start competing.”

Calculating Your Max Cost Per Lead

Find your max cost per lead. Figure out what you would trade to get that average profit per deal. Then divide it by how many leads it will take to get that, and that will give you this nonscientific but insanely, insanely effective, mathematical max cost per lead number.

You go to your pay-per-click person with that number. As long as they’re managing your pay-per-click well and your pay-per-click campaign, your stuff is converting well, and your averages hold still, spend as much money as you can up to that cost per lead, and you’re going to win.

February 1, 2018
EP 85: How Krista Sold 144 Homes Last Year – Her Realtor Marketing Strategy and Story w/ Krista Mashore

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… Agents, if you’re out there listening, people need to like and trust you. I mean you’re going to have a much easier time of gaining clients if they know, like, and trust you. They get to know and trust you by seeing you. By you showing up everywhere. Why are you giving them value by you helping them and I’ll you value, value, value. Krista Mashore

I was in Boise, Idaho, about three or four months back at a mastermind and met amazing, amazing people. Some people literally have businesses doing 50, 100 plus million a year. And people from different types of industries, a little of everything was in there. And there was this lady there that she and I connected, hit it off and said, “We need to hop on and do a podcast.” And she’s in the real estate market. She’s the number one real estate agent in Brentwood, California and sold 144 homes last year.

She started like a lot of us start, where your back is against the wall and you really need to go out there and make something of yourself or create a business or create the income. She was the same way. She went through a really, really terrible divorce and some other things and she walks you through that time in her life and how she went on to them build this business.

And she also breaks down her marketing strategies. Exactly what she’s doing to grow that business. It’s very similar to the way we teach. It’s using content and it’s going after being consistent. But she does it in a very specific way. So we invited her on the podcast, under the CarrotCast, and she is a Carrot customer, by the way, an AgentCarrot customer as we’re in BETA, with her and lots of other agents. We’re really building out the AgentCarrot platform.

Just go to agenttestcarrot.xyz, to get on that. Or if you’re listening to this one, AgentCarrot is rolled out, you can go to agenttestcarrot.xyz and join if you’re a real estate agent. But we’re going to break apart her story, the mindset tricks that she uses that work insanely well for her, to get her mindset orientated and also, what is her Realtor marketing strategy mix, that does 150 plus houses a year, as Brentwood California’s number one real estate agent.

We’re going to break all that down in this episode of the CarrotCast. And I think you’re going to insanely, insanely enjoy it. All right, without further ado, welcome on Krista Mashore.

Find more episodes of the CarrotCast and be sure to let us know how we’re doing. We appreciated your feedback!

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Listen in with Trevor and Krista as they discuss here Realtor marketing strategy, improving life, changing stressful mindsets, and much more!

2:15 – Why Krista has here work environment decorated the way she does for mindset and how using EMDR helps her handle stressful situations and environments better.
5:00 – Why she made the change from school teacher to real estate.
8:35 – She’s now the largest broker in Brentwood, California. What her rise to this achievement has looked like.
10:40 – How much of her success is from specializing in one area. “Focus on doing one thing.”
13:00 – Maximizing her listing exposure and why it doubles her deals in comparison to her nearest competitor.
14:00 – What she is doing now in the digital category that she wasn’t doing at the start of her career.
18:10 – How much of her business comes from fresh leads vs. ones that have been in her system. And, the difference in costs between getting a new client rather than dealing with an old one.
21:40 – Content marketing for realtors: what her mindset is about the volume of content she puts out and how she feels about putting out too much.
23:00 – Realtor marketing strategies: What types of content Krista are putting out right now, how often, and where is finding excellent content topics.
26:20 – What her network and community of follows look like. How she targets areas.
30:45 – Find out more about Krista and her realtor marketing strategy here and her new book:

Sell 100+ Homes A Year: How We Use Engagement Marketing, Technology and Lead Gen to Sell 100+ Homes A Year, Every Year!

34:35 – What habit she’s adopted over the last 5 years that has improved her life the most.
38:35 – What Krista does to eliminate or deal with negative thoughts.
41:30 – Why surrounding yourself with the right people is so important to sharpen your skills.

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January 30, 2018
EP 84: How 5 Non-Negotiables for Business (and Life) Made Me A Better Entrepreneur w/ Trevor Mauch and Ed Gandia

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… I said, you know what, I’m going to give myself permission that my purpose is this one thing. At the end of the year, I want to look back with conviction and say I did the best I could possibly do as a human being at everything in life. Trevor Mauch

*This episode of the CarrotCast was first featured on “HIGH-INCOME BUSINESS WRITING” with Ed Gandia.

The end of the year setting goals for the months and year ahead is always an exciting time. This time also presents an opportunity to learn more about YOU. What is it that you strive for and value in life and in business?

What are your core values? Do they need adjusting? And, what criteria will guide you in those decisions?

On this episode of the CarrotCast, Trevor dives into the art of creating a non-negotiable list. With a predetermined set of rules in place, your focus won’t waiver from what you truly believe.

How can you start to define what your non-negotiables for business and life? Listen and learn how Trevor implemented a plan that worked for him. Maybe it will work for you!

Listen in and enjoy!

Find more episodes of the CarrotCast and if you need some help planning or guidance heading into 2018, go to Planning an Epic 2018.

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Trevor’s 5 Non-Negotiables for Business and Life

6:50 – Trevor’s backstory. His journey and struggles.

13:00 – Struggling with motivation. How he worked through being in the wrong business mindset.

17:25 – Non-negotiable #1: Singular focus on ONE big thing

Entrepreneurs see opportunities everywhere. That can be good and bad. Taking on too many opportunities can cause burnout and lack of clarity.

During Trevor’s early entrepreneurial journey, he was running two software companies and a publishing company while also managing real estate investments and performing some consultations. It drained him and eventually he wasn’t performing at his best.

Part of his non-negotiable list, Trevor gave himself permission to focus on just 1 big thing and concentrate on performing at his very best.

25:25 – Non-negotiable #2: Have fun and a mission you believe at your core

After four years, fun wasn’t part of Trevor ‘s core mission. And it was starting to show in his life.

You need a mission. You need to feel like you’re making a difference. And, you need to have fun.

Don’t beat yourself up if you don’t have a solid, defined purpose. Don’t stress, it will come along naturally. For Trevor, he realized that he had actually bake it into what he did every day.

39:05 – Non-negotiable #3: Be consistent and predictable

Non-negotiable is about getting eliminating the boom or bust business cycle. Finding ways to create a consistent and predictable income.

There are times that you might be turning away money, but it’s worth it because it allows you to better predict your income and plan for the future.

Non-negotiable #4: Build a long-term valuable asset

Entrepreneurs easily get caught up on the transactional side of their business. Don’t be left with anything to show but a handful of contracts.

You’ll need to build something that has its own value. A force with a team and one that you might even be able to sell one day.

41:30 – Non-negotiable #5: Find your purpose. Live and work with your unique abilities

It can be as simple as spreading kindness or making someone laugh every day.

Although, at the same time, you’ll need to work on finding and crafting your unique abilities. Part of that is discovering what give you energy and what kills it.

Use Trevor’s energy audit to explore this concept. Follow his plan for adding more energy producing tasks to your day and remove some energy killing tasks.

Trevor’s energy audit: https://testcarrot.xyz/energy

Ideally, you’re looking to spend at least 60% of your time on things that give you energy.

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January 23, 2018
EP 83: How to Attract a Mentor You Want Without Killing Your Chances of Working with Them w/ Trevor Mauch

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When trying to find a mentor or influencer, ask not about what you can get but rather be passionate about learning about what drives them and where they want to go. Trevor Mauch

On this episode of the CarrotCast, I’m going to talk about attracting a mentor and how you can kill your chances of working with them in a matter of moments.

It doesn’t matter if you’re a new entrepreneur. It doesn’t matter if you’re an experienced entrepreneur. You should always be mentoring someone as well as be a mentee. That means you need the exchange of knowledge, the exchange of value and the exchange of real conversation on a consistent basis.

There is a right way and wrong way to go about getting a great mentor. Your mindset from the start has to be on what you can do for them, not what they can do for you.

Ask more questions if you’re trying to find a mentor. What do they care about? What are their passions? Then, how can you provide value to what they care about?

Be curious about their story. Provide value and excitement to the person that you’re trying to gain knowledge from.

Please, please, please don’t waste time. Give value to them and show true interest in them. Stop selling you and your ideas.

Listen to more episodes of the CarrotCast and if you need some help planning or guidance heading into 2018, go to Planning an Epic 2018.

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How to Attract a Mentor You Want Without Killing Your Chances of Working with Them

1:20 – Planning an epic 2018. Want to learn how to plan for 2018 … Check this out.
3:30 – Lessons learned: There is a right way and a wrong way to go about getting a great mentor and a relationship with an amazing influencer.
4:30 – Managing and protecting your time. An example of how time can get away from a mentor or influencer.
8:30 – If you’re looking for a mentor or influencer, don’t talk too much about yourself. Ask them about their values and causes.
11:00 – If you’re looking for an amazing mentor, you need to flip your mindset.
14:00 – What being a mentor looks like and coach them through their problems.

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January 16, 2018
EP 82: My 3 Mindset Tips to Help You Motivate, Inspire, and Execute This Year w/ Trevor Mauch

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The goal of entrepreneurship is not money. It’s gaining complete control over your time. Trevor Mauch

I’m excited about 2018! I’m excited to help you guys plan out your year and create your story.

On this episode of the CarrotCast, I’m going to give you 3 mindset tips for 2018 to push you on the right path and provide a foundation.

You’ll need to learn how to control your environment, avoid being defeated by your goals halfway through the year, and fundamentally change the way you think.

Enjoy!

And, don’t miss other CarrotCast episodes at carrotcast.com and be sure to give us a rating and subscribe to iTunes.

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Find out how to use these 3 mindset tips and have the best year of your life.

1:20 – Planning an epic 2018.
2:15 – The excitement of creating your story and planning out the year.
4:00 – The Carrot planning pyramid. Having the right mindset and steps to success.
5:50 – Mindset Tips for 2018 #1: Creating a Winning Environment.
9:00 – Why it’s important to absorb yourself in your core value.
10:00 – Mindset Tips for 2018 #2: It’s really easy to lose track of your goals during the year. So … write your vision story to stay on course.
14:20 – Mindset Tips for 2018 #3: Fundamentally change the way that we live. Put clean information in and the negative influences out.
16:10 – Finding ways to cut those negative influences out.
17:40 – Take time to do something to create a positive and empowering environment.

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January 9, 2018
Make 2018 Your Best Year Yet! My 5 Step Process For Planning An Epic Year
Now is the time to make some mindset adjustments so you can hit 2018 hard and make it your best year yet. We’re going to walk you through how to gain momentum in the New Year, gain massive clarity, and focus.

This May Be You…
- You are a high achieving entrepreneur and don’t want to settle for living an average life
- Feel like you’re working your butt off but not getting closer to your ultimate goals
- You set goals for the year but by March you forget about them because you’re not really
  making big progress… then you let life choose what you spend your time on
- Find yourself saying “yes” to almost any opportunity that looks “good” and is profitable
- Start each day feeling overwhelmed at everything you have to do and the little time you have to do it
- Wish that finally one of your businesses or business ideas would grow to its full potential rather than doing “decent” and leveling off
- You know you’re able to achieve MORE… but can’t figure out how to crack through that wall
- You’re growing your team but MORE overwhelmed now than before
- You always sabotage yourself and your goals… but you don’t know why
Before you dive in … here is your chance to WATCH the replay “Make 2018 Your Best Year Yet! – Planning An Epic Year“

My 5 Step Process For Planning An Epic Year
1. Mindset Practices: Your Biggest Asset / Enemy
2. Clarifying Your “Life Vision”
3. Creating An Ironclad Yearly Plan
4. Keeping Course During The Year
5. Crafting A “Winning” Environment
1) Mindset Practices: Your Biggest Asset / Enemy

What’s actually important in the grand scheme of things??? Clearing Your Mind For The Important Things.

“Based on this are impulsive and logic thinking, where more complex decisions are made. According to multiple sources on the Internet, the average amount of remotely conscious decisions an adult makes each day equals about 35,000. In contrast, young children only make about 3,000 decisions each day.”

Eliminate Decision Fatigue

Source: thenextweb.com

In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual, after a long session of decision making. It is now understood as one of the causes of irrational trade-offs in decision making.

Nailing The Simple Things…

Urgency (or lack of) Is One Of Our Biggest Problems…

… and one of the biggest fixes I’ve found is to recognize your own mortality.

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.
Almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important.
Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It’s life’s change agent. It clears out the old to make way for the new.”
― Steve Jobs

Let’s Show This Visually…

This is human life in 90 years:

And, a 90-Year Life in Months:

And, Weeks. How Are You Going to Choose to Spend Your Time?

Let’s Make This Real…

This week chart helps to emphasize that time is certainly finite. Those are your weeks and they’re all you get.

In thinking about your own time, decide how to use it:

1) Enjoy your time

2) Building something to make your future and the future others more enjoyable and successful

The Cool Thing Is That You Can Accomplish A TON In A Short Amount Of Focused Time…

Here are two Carrot members who get it. They’ve taken passion, the right mindset, and drive and have been able to start crushing their markets in a short timeframe.

Brian Rockwell Crushed it in 2017!

Tim Oppelt Made Major Strides in 2017!

Now, Since We Only Have One Go Around…

This picture is from the book “Essentialism – The Disciplined Pursuit of Less” by Greg Mckeown

… are you using your time
wisely while you have it?

Everything you “focus” on in 2018 takes your mental energy and physical time.

If you start and stop and spread yourself around…

On the left… you have the “busy” and unfocused entrepreneur.

That overwhelm, lack of finishing things, achieving below potential, lower income, always being “busy” but nothing to show for it, etc.

I was here once. I started to see success in my businesses and that success opened up more and more opportunities.

But, I didn’t realize it then, opportunities are often times just distractions in disguise.

Every one of those arrows is a different project, focus, thing… that requires energy and time.

When you are working on so many things… none of those things are able to really grow to their full potential.

But when you put your energy into fewer things but choose “less but better”…

That’s when things start to blow up (in a good way) and take off in your life.

… it’s what happens when you grow into say “no” to 99% of everything (even things that look like great opportunities) and say YES to just the essential few things that are going to help you make the biggest impact in your life and income.

If you add up the length of all of those little arrows in the first diagram, they equal the length of this one long arrow here. So you’re using the same amount of energy doing a bunch of unfocused things. None of them do all that well and you feel like you’re spinning your wheels.

But what if you focused on ONLY THE BEST opportunity and used that same energy to make that great? The results are a factor of 10x.

Download Your Energy Audit Worksheet

On the call I will show you why this simple audit is so critical.

Energy Audit Worksheet

“We are most productive when we focus on a very small number of projects on which we can devote a large amount of attention.”
– Albert Einstein

2) Clarifying Your “Life Vision”

What’s Your Vision Story?

Planning your year is futile if you aren’t clear what you want in LIFE.

Where do you see your business in 2018? How about in five years? These questions can be tough and catch you off-guard. You and your business might be missing a vital part of the strategic planning process. So you know what you and your business need to do, you must know where you want to go.

Get started creating your own vision statement now.

3) Drilling Down To The Annual Plan

As entrepreneurs, we NEED momentum to be happy… crafting a clear PLAN for the year helps keep momentum.

Your Annual Planning Sesh = Critical To Success

Annual Planning/Doing Pyramid

Get Brainstorming

Mind Expansion … what do you need to tackle to 10x your company. Think bigger and get things in place to make your life easier.

Mess Things Up. Then Build Back Up.

Think About Holding An Annual OFF-SITE Planning Retreat

Ideally, hold a 2-day off-site retreat where you go through a process like I’m going to outline. Those 2 days are the BEST investment of those 2 days. Don’t discount the value of this. It’s CRITICAL

Review
- How did we do toward our goals? Budget vs. Actual
- Celebrate
- What worked? What didn’t (frustrations, fail points, blockages)?
- How did we do according to our Mission and Core Values?
- What are our potential points of failure that could take us down?
Expand Your Mind
- 10x exercise
Product Vision / Goals For Next Year
- What problem are we trying to solve?
- What do we want to be known for?
- What bottlenecks are in our way right now?
- What are the top 1-3 priorities?
Any NEW Product Offerings (things not core to your primary thing)?
- Gaps?
- Opportunities?
People / Gaps / Needle Movers?
- “If we could hire our dream person (knowing we can’t get them, but hypothetically)… would that person help 10x the business (or reach whatever goal we have) if they are put in place? “
- How can we inspire our people even more next year?
2018 Processes
- Current bottlenecks?
- What processes NEED to be in place for us to succeed and build the business we’ll enjoy
Review Vision + Ask… “Why”?
- Are those goals we set actually important in the grand scheme of things?
- Why will hitting $X in revenue actually MATTER? Or are we chasing numbers just to chase numbers and achievement?
1-4 Core Competencies We Have To NAIL In 2018 Just list them. They go at the top of your goals for 2018 to set themes and focus areas.

… then take the notes and take pictures of things and put them into a simple “roadmap” of your priorities that you hang on your wall and review often.

Let’s Get Personal…

Do this exercise: Jot down your intentions for the year on every important part of your life.

Health, business, relationships, education, financial, paying it forward, spiritual, pleasure and leisure.

Write a vision story for the year. As you get more involved, write it for 5 years and 10 years.

Where Are YOU Going?

– Choose a big vision for the year

“If you were to look back in 12 months at the year that passed, what would have had to happen in order for you to feel that year was a success?”

Download Your Dreams Now Worksheet

On the call, I walk you through how to fill out this worksheet.

Dreams Now Worksheet

4) Keeping Course During The Year

It’s human nature to meander… to wander. It’s the “bumpers” you put around you that help you stay on the right track.

Most people…
- Choose a big yearly goal.
- Their goal/focus is kinda vague.
- Only do their goal setting and “themes” once a year.
- Give up on their goals by March.
What You Need To Do…
- Create a theme for the year
Pick the #1 most important thing you want to live in 2018. For me, I’ve had themes like…

“To look back and KNOW I did the best I could possibly do on everything I did”
“Health and activity over everything else”
“Building something great with massive focus”
“Lead by example in everything I do”

What You Need To Do…
- Break it down into “90-day” chunks
Work your annual goals backward and make them more achievable into Quarterly Missions.

What You Need To Do…
- Have a quarterly “out of office” 100% away from distractions.
Organizing Your Day

Download The Organizing Your Day Sheet

5) Winning The Day

Your environment shapes you. Shape your environment so are intentional about what you fill your mind with.

Craft a Winning Environment: Surround Yourself with Motivating Visuals

YOUR 5 Step Process For Planning An Epic Year
1. Mindset Practices: Your Biggest Asset / Enemy
2. Clarifying Your “Life Vision”
3. Creating An Ironclad Yearly Plan
4. Keeping Course During The Year
5. Crafting A “Winning” Environment
If you want to have the best year ever with 2018 this strategy will help you get off on the right foot and build momentum into January.

The entire purpose of this strategy is to simplify the process for planning an epic 2018. Creating and executing your goals can be tough. I developed a simple approach a few years ago that transformed my life and I am confident it can change yours!
January 4, 2018
EP 80: Overworked And Struggling To Delegate Tasks? Listen To This… w/ Trevor Mauch
Listen to the CarrotCast Podcast and Subscribe Below!

Unleash your in your business so your business can be a vehicle for you to make the impact you want to make. So your business can be the vehicle for you to achieve the life and lifestyle you want. And, so you can inspire other around you to do the same – Trevor Mauch

88 deals this year. But … feeling lost and overworked rather than excited and full of energy. That was part of an email I received the other day from one of our Carrot clients.

We often look at our revenue as “mine” rather than a tool to build a business. That is where we fail at building the freedom and flexibility within our finances.

On this episode of the CarrotCast, I want to unleash you in your business so your business can be a vehicle for you to make the impact you want to make. So your business is the vehicle for you to live the lifestyle that you want. And, inspire others around you to do the same.

How is this possible? Find out.

Listen to other episodes at carrotcast.com and be sure to give us a rating and subscribe to iTunes.

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Challenge yourself to let go of delegating tasks and allow yourself to build a team of leaders.

1:35 – Quite moments of desperation. Rethinking delegation.
3:45 – Shifting your mindset from “revenue as mine vs. revenue as a tool to build a business.”
6:15 – Why Trevor built Carrot … Unleash your business to be a vehicle for your passions.
7:25 – What Trevor did 6 years ago and he has hired a personal assistant and into the mindset of delegating.
9:45 – What might happen if you “micro-manage” your delegating rather than letting go of some control.
12:45 – Don’t make these two mistakes when empowering people.
15:10 – A couple of changes made to Trevor’s approach to delegating:
- #1 Plan your goals with your team.
- #2 Don’t delegate tasks.
17:00 – Start building leaders to be bigger parts of your business. Let them flap their wings.
19:15 – Think … “What are the things you need to do to start delegating right now?”
20:05 – DO THIS … If you feel like you’re burnt out by working on this that drain your energy … try the Carrot Energy Audit. The audit will help you visually see what is killing your happiness and energy in life and in work. Change it NOW!

Download The Worksheet

24:00 – Take a leap and hire a personal assistant. Need a push? Listen to “10x Your Productivity And Income – My Formula For Hiring A Personal Assistant w/ Trevor Mauch + Adrian Nez“
26:45 – Cast a vision — Don’t be a task manager.

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January 2, 2018
EP 79: [Case Study] How Luke Harris Flipped 50+ Pieces Of Bare Land This Year

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When I was with Lead Propeller I was only getting one new buyers list lead every week or so. I don’t know maybe a couple of weeks. And then, literally, with it this didn’t have anything to do with posting more properties, when I switched to the Carrot site, it was like 3-5 every day . Luke Harris

Luke Harris gets the award to be the only Carrot customer to actually signup at Carrot HQ in Roseburg Oregon.

On this episode of the CarrotCast, Luke explains why he was a little reluctant to start up with Carrot. His previous website was generating 1-2 leads per week. Now with his Carrot site, he is generating 3-5 leads per day.

He’s now flipped over 50 land deals.

Luke dives in to discuss why he left his previous website and the importance of taking advantage of performance and strategy to acquire consistent leads.

We’re going to focus in on performance so you’re not leaving hundreds of thousands of dollars on the table and closing up your leaky buckets.

Listen to other episodes at carrotcast.com and be sure to give us a rating and subscribe to iTunes.

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You’ll gain some incredibly valuable land investing tips for someone who has flipped over 45 land deals in 2017 on this episode of the CarrotCast.

1:20 – How Luke first connected with Trevor and Carrot. He was the first client to actually join at Carrot HQ.
2:55 – Luke’s story and what his Land business strategy looks like.
3:50 – What Luke’s mindset was when he decided to dive into land investing.
5:30 – Where his consistent land investing deals are coming from right now. 45+ deals in 2017 to be exact.
7:05 – How Luke got his first deal done. Finding good locations and what unique way he’s been able to sell unbuildable land.
10:35 – How he generates his lists to find sellers to send offers to.
13:25 – His strategy around targeting specific locations. Does he prefer cities or outer rural areas?
14:15 – Why land in outer areas is good and why real estate agents probably aren’t’ interested in those types of properties.
15:30 – Sending an offer through the mail. What his land investing formula is for making an offer and the strategy for whom he sends to.
17:10 – How many responses does he get from his direct mail strategy? Running some cost per lead numbers.
20:30 – How does he get the property after closing?
21:40 – Once he has the property, how does he sell it? Where Carrot plays a role to drive traffic. He went from getting 1-2 leads per week to 3-5 leads per day after making the switch to Carrot.
24:40 – How the results he’s gotten from Carrot has changed his business.
26:05 – How Luke got over the skepticism of joining another website service where one, in the past he hadn’t gotten great results, and two cost more money.
27:55 – How does he build his buyers list?
30:10 – Walking through one of his deals. What happens if someone doesn’t pay?
32:10 – What are his long-term goals for his land investing business?
34:30 – Parting words: What would he tell someone who is on the fence about joining Carrot.

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December 19, 2017
EP 78: It’s 1 AM, My Thoughts After a Long (But Powerful) Day w/ Trevor Mauch
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If you have a support behind you, you can beat complancey by throwing a wrench in your life. Trevor Mauch

I’ve mentioned throwing in some intentional chaos in life and even recently recorded a CarrotCast on the topic. Well, I threw some chaos in this week which has led to some late nights at Carrot.

So it’s now 1 AM and after a long and powerful day, I wanted to do a quick “exhausted” brain dump.

Listen in and enjoy. Even though I might sound tired, I’m still super jazzed about creating passion and purpose in the lives of others.

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Throwing a wrench into your life can be something you need to beat complacency. I did that. Here are my powerful thoughts after a long day.

1:20 – Why Trevor is leaving Carrot HQ at 1 AM. Breaking the complacency pattern.
4:40 – Buckling down and hijacking things to get other things done.
6:05 – Lessons about chaos:
- Lesson 1: Adding in chaos definitely works to push past complacency.
- Lesson 2: How to better protect your time.
7:30 – Try not to glorify the grind. Changing your “busy” mindset.
9:20 – Two ways to look at “Grinders” … people who are constantly grinding to find the next deal. You need to figure out your mission.
11:45 – What you need to figure out about putting your head down to create chaos.
13:40 – Changing the way your clients think and interact with you. Plant the seeds of growth.

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December 12, 2017