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As an entreprenuer, you like to start new things and you want it to be perfect. But, a lot of times it’s hard to trust anyone other than yourself. Mike Blankenship
You’ve considered quitting on the dream you’re pursuing. If you haven’t, then it’s just a matter of time. How do you give up on this give-up mindset?
Carrot’s latest intern on the Content team puts Carrot CEO, Trevor Mauch, on the hot seat, diving into Trevor’s past — the moments and lessons that have led to where he is today.
Mike asks questions regarding purpose, passion, the story of Carrot, and how Trevor was able to get through his biggest setbacks to come out even stronger.
This conversation will give you several actionable “success habits” that could change the direction of your life and your business.
2:20 – Who is Mike Blankenship? – From Christian Ministry to trying to find a new passion. 7:40 – Connecting with great people – How Trevor and Mike connected. 9:30 – Mike discusses the freedom to creatively work on targeted content as one of the main reasons he chose to take an internship at Carrot. 15:20 – Trevor’s struggle to allow more authority within Carrot teams and his understanding, that, to attract “A” players, you must allow them to march forward without resistance. 18:10 – Q&A – How long has Carrot been a company? 19:45 – Q&A – What are the biggest setbacks Trevor has experienced with Carrot and how did he overcome them?
24:25 – Why it is important to set a mental tone for your day. The life of an entrepreneur can be one heck of a roller coaster ride.
26:10 – Part of finding your purpose is finding your unique abilities and learning how to work within them. One important step is creating a daily productivity program. Check out these examples…
32:40 – How Trevor deals with life and the struggles of entrepreneurship: Build a foundation so you’re living life rather than cleaning up messes. 33:20 – Why having a mission is vital for success, how to find it, and how to decide on a business model that fits within your purpose. 35:00 – Stories about culture, longevity, and finding a purpose that forces you out of bed. 44:30 – Being Practical – Stop focusing so much on finding your purpose and just do the best you can. 50:00 – Decluttering your life and amplifying your leaders using the Pumpkin Plan method. 54:30 – Take care of the little things and stop putting pressure on yourself to find purpose. 55:10 – Keys to keeping a positive attitude. 59: 50 – Two pieces of advice for inspiring entrepreneurs: Incredibly easy methods that work.
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If you’re looking to add someone who can come in and improve a certain part of your business… if you’re looking for someone to add system, add expertise and up-level your business, you have to find an “A” player employee. Trevor Mauch
“A” players, as many people call the best of the best employees… aren’t easy to come by. But there is a way that you can increase your chances of grabbing the attention of “A” players and hiring them onto your team.
“A” players can often make 10x the impact that a “B” player can make and Carrot CEO Trevor Mauch shares how to structure your company to make “A” players want to work for you, how to create your hiring process so it filters out the “B” and “C” players, and how to motivate “A” players to come work for you.
It’s not a “copy and paste” solution so be ready to get to work and fundamentally change the way you’re currently looking for great people.
1:40 – Why we use tools such as the Kolbe A Index to match Carrot’s needs and values with our employees. 4:20 – How and why you need to build a foundation to your hiring process. 6:40 – What does it look like to create an amazing place to work? 8:05 – Why it’s important to really nail your internal communication channel. 12:10 – Safeguard your rockstars by showing them how much they can grow in the company. 14:45 – Don’t be stingy with your tangible benefits. Benefits that can help that person and their community grow. 16:45 – What it means to find budding rockstars that you can groom into something BIG. 18:50 – Why you need to provide a clear vision and mission of your company.
25:10 – To attract high quality employees, they need to believe that they and the company can achieve the mission. 29:50 – The 3 CORE things you need to attract “A” level employees. 32:35 –Build a network for prospects before you even need to hire. And, where you can start building that network right now. 35:50 – Taking a look at an example of Carrot’s career (job) postings. 38:35 – What Carrot’s hiring process looks like. 40:20 – How to ask good questions during the interview process. Also — check out Mitchell Harper’s LinkedIn post “This Is How You Identify A-Players During An Interview”. 41:15 – You won’t be able to attract high quality employees if they don’t believe in your mission and don’t have a clear path to success.
The owner financing option is becoming more common. Which is why you need a strong online presence and a high performing website. The first thing your potential clients do is search for financing options online. And no matter how good of a broker you are, your hands are tied without clients to cater to.
You need to grab the browser’s attention by giving them a reason to work with you beyond the traditional bank loan. In line with one of our core values, “Consistent Improvement and Innovation”, we created our Owner Finance sites with your clients, your business, and above all else, the relationship between the two, in mind.
So, how can you soar a mile ahead of your competitors? Offer an optimized and mobile responsive website that encourages your clients to work with you.
All of the InvestorCarrot sites are mobile responsive so that your clients can reach you and your services on whatever they’re using: mobile or desktop.
In terms of usability, setting up and maintaining a website is simple. Even if you’re a beginner, you’ll quickly get the hang of it. But if you do struggle, it’s okay. Carrot support has your six.
Introducing Our New Owner Finance Website System
Over a two-month period, we researched and tested owner finance websites to create our first version of a high performing seller financing website that you, as our InvestorCarrot member, can access and setup in your account.
We’ve kept these owner financing websites simple… but effective. And we’re still actively testing the sites, so there’s more to come. As we continue learning, we’ll add elements to your website, each and every month, that increase engagement, conversion, and revenue.
The Design
We’ve taken our proven “lead hero” and built that into the owner finance websites, as well. We found that when we utilized the “lead hero” on our home pages, the homepage conversion rate increased across the board.
Of course, we’ve built in our hidden Conversion Boosters that are infused into all of our InvestorCarrot real estate investor websites. The Conversion Boosters improve opt-ins, engagement, and one of the most important aspects of your business, brand credibility.
Let’s take a look at some of the pages on our owner finance websites…
Available Homes Page:
Why Use Owner Financing Page:
How It Works Page:
The Results Method
Our proven philosophy has been “Design For Results, NOT For Prettiness.” When Carrot first started, we were all about a pretty site. But it didn’t take us long to learn that results are what matter most…
InvestorCarrot websites are built from the ground up, backed by research and test data, to leverage SEO, produce loyal clients, and make your business into a brand client’s can’t help but connect with.
Plus, we’re always testing and adding new features to our websites and to our Carrot client dashboards.
Once we find what works best… our team goes to work to create a nice, clean look, all while retaining the current conversions (or, ideally, increasing website conversions even more!).
The Owner Finance Website Content
The content has been professionally written by people who know SEO, website conversion, and the real estate investor industry inside and out.
The words on a page can make or break your search engine results and directly influence how well your website performs once a visitor arrives.
Every page on our new owner finance website is written with four factors in mind…
Search Engine Optimization
Lead Conversions
Customized and Customizable
Credibility Boosters
There are many reasons why our members love us, but one of the main reasons is the quality and actionable content we produce. You can save time by leveraging writers to produce content rather than spending countless hours producing your own.
NOTE: All of our website content is Copyright Protected for use ONLY by active InvestorCarrot members, and may not be copied in all or part on another website. Any copyright infringements will be taken seriously. We appreciate you playing by the rules.
The SEO
Just like our other websites, we’ve done the SEO keyword research to find out what seller financing phrases are being searched for in Google. Then, we’ve built content and pages around those phrases that people are already looking for.
Plus, we even make it easy for SEO novices to help your content rank higher with our Carrot “SEO Assistant”. If you can read a traffic signal… you can optimize your pages for the search engines with our SEO tools.
The Lead Capture Process
One thing we’ve discovered over the years of lead generation experience (over 400,000 real estate industry leads and counting) is that the majority of your website visitors won’t opt-in immediately… they need a bit more information that compels them to trust you and then, give you their information.
Because of this, we’ve built in multiple places for your website visitors to engage in the content and convert into a lead when they feel comfortable.
Part of this is the custom lead pages we’ve designed specifically for those interested in seller financing.
And like all of the pages we create… they’re all based on the continual testing we’re doing to increase the effectiveness of our pages in converting website visitors into leads.
How To Launch Your Owner Financing Website With InvestorCarrot
If you’re an InvestorCarrot member, you can get your own Land Buyer website up and live in a few seconds.
Select “Owner Financing” website in the “Create A Website” list:
Name your site and click “Create Your Site”
That’s it!
Now you can log in and customize your owner finance website, attach a domain to it if you want, and get to work!
Not An InvestorCarrot Member Yet? Join Below!
If you’re not an InvestorCarrot website but want to leverage our tools, our system, our marketing knowledge, and our support to help you generate more leads to your real estate business… awesome! Simply take a demo or click the link below to get started!
Listen to the CarrotCast Podcast and Subscribe Below!
Having a daily productivity sheet keeps me from highjacking my propensity to see squirrels at the start of my day and really focuses me in on the first task at hand. Trevor Mauch
As your business grows… or as you realize that you can’t keep doing everything yourself, you’ll need to bring aboard great team members to help you reach your goals.
But how do you know when to hire, who to hire, and what role to put that “who” in?
Well in this episode, Trevor Mauch, Carrot CEO, walks through how he uses the Kolbe A Index to help identify, much like a puzzle, the gap that needs filling, the best personality type for the job, and the needed skill set that will fit with other team member’s abilities and disciplines.
3:55 – Why running a business with others is so much more enjoyable than running a business solo. 6:00 – What your first hire should look like if you’re a high quick start and low follow-through person. 8:40 – The Four Action Modes® of the Kolbe Test:
Fact Finder
Follow Thru
Quick Start
Implementor
13:05 – Working within your strengths instead of trying to improve your weaknesses. 15:10 – Why it is so valuable to have a daily productivity worksheet.
18:40 – Why understanding the way people work is so important to building out your team. 19:40 – You need to know exactly what role needs to be filled and what Kolbe score that person needs to fit within. 22:00 – Overcoming the feeling that you never feel like things are being accomplished. 25:00 – What building your team looks like after you hire your first one or two employees.
But before you do, you need to:
Create your core values. What you believe in.
Be crazy clear on what skill sets your next employee needs to have before you hire them.
Have a mental picture of how that person works.
35:10 – Trying to find the yin to your yang. 35:50 – The Kolbe Test brings to light the communication differences between team members. So, overall, you can work in a more cohesive environment.
Have questions about our hiring process or the Kolbe score? Hit us up in the comments section below!
Listen to the CarrotCast Podcast and Subscribe Below!
Know what you’re good at and know your cycle of confidence and stay in it. Really know what you’re going to good at. You don’t need to be good at everything. Figure out something… and nail it. Michael Rogers
When should you make the leap to full-time in your side business? It doesn’t matter what business it is, there’s a point when it makes more sense to leave your day job and go full-time into your passion.
Michael Rogers, a Carrot client and CPA of 12+ years walks through his journey on how he did his first deal, built an income producing portfolio while still working full-time, then how he slowly scaled back his hours at the CPA firm he was employed at and eventually dove in as a full-time real estate investor, just this past winter.
Now, Michael is still focused on building his portfolio for the long-term and doing wholesale deals for his active income. How did Michael do it? Listen in.
3:45 – What are some benefits to your mindset from short-term to long-term thinking? 5:40 – How we can all relate to Michael’s change from corporate CPA to real estate investing. 8:50 – What role Michael’s family played in his decision to become a full-time real estate investor. 12:20 – Michael shares the key lessons he’s learned in the first couple of years being in the real estate investing industry. 15:20 – What type of criteria does he set when looking at properties? 17:00 – His various type of assets he invests in and how he’s built a passive income flow. 19:00 –A$35k deal – That’s how he started 2017 off! What type of growth he has experienced over the past few months. 21:38 – Using his InvestorCarrot website to generate leads and build a legit and credible business. 23:15 – What marketing mix is generating leads for Michael and helping his SEO with quality backlinks such as being featured in “The Chattanoogan” newspaper.
38:00 – How Michael has grown as a real estate investor. 42:15 –InvestorCarrot vs. the other guys. How Michael’s life has changed by using the Carrot platform and where he thinks he would be without it. 44:00 – Why “family” and “freedom” are the core reasons he took the leap into investing. 46:00 – Michael’s projected 24-month visions for family and business. 51:15 – Why Michael truly believes in the InvestorCarrot process and websites.
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Anything that’s worth doing is worth sucking at, first. I think that’s a Gary Halbert think that he said. And, you don’t start writing and immediately build an audience. It takes time. I tell everybody, if you won’t write for one then you won’t write for a 1000. Ryan Fletcher
*Warning: This podcast contains explicit language*
Brand storytelling pretty much works for everyone. If done right, it can be one of the most effective pieces of your content marketing strategy. We’re living in a time of competition clutter and brand storytelling is one way to keep your brand from conforming to the herd.
How can you grow your business to make you the only viable option for leads without having to go door to door or make cold calls?
How can you tell a more influential story to cut through the clutter and become a driving force behind that story?
How do you create a credible brand where before leads even reach out, they’re likely to go with you because of what you’ve done in your community?
So many investors and agents fall into the short term marketing “tactics” trap and lose focus on building the foundation for an amazing long-term business.
On this episode of the CarrotCast, Ryan Fletcher, host of the Agent Marketing Syndicate Podcast and author of Defeat Mega Agents, joins us to discuss gaining control of your business and avoiding some of the “tactics” that may lead you down the wrong path.
If you’re looking to rely on Facebook ads, AdWords, Craiglist… then great!
But, thispodcast is for the serious, long-term agent and investor.
Build credibility and community!
Enjoy and be sure to listen to our other CarrotCast episodes at carrotcast.com.
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It’s easy to get caught up in all of the training and coachings, but you need to take control of your brand by telling a story.
But… how do you accomplish that? How do you create a brand that is so good that leads can’t ignore you? Find out on this episode of the CarrotCast.
Enjoy!
3:00 – What pushed Ryan into real estate and from $8k to $180k within one year. 7:15 – Breaking through the mindset that extended content doesn’t work. 12-page sales letters – people read them because they’re not boring. 10:00 – How Agent Marketing Syndicate helps agents break away from the clutter. HINT: Build relationships 3-5 years before someone is even in the market to sell their house. 13:30 – Creating content that builds relationships through a message and having patience. 15:00 – Why building relationships in the community and outside of real estate are so important for long-term success. 20:10 – How Ryan gets his real estate message out. The HEART is hardcopy mailers then repurposing via social media. 22:15 – Changing the failure mindset and pulling away from the canned real estate agent thinking. Building confidence to put your story on paper. 27:30 – Having a passion for great service: What is the Impact Club and how it brings together communities for the greater good. 34:30 – Creating a process for being in it for the long game. 38:15 – Want to become a better marketer? 41:10 – Making business shifts. The difference it can make in life, with friends, and with family. 47:30 –3 Things you can do to set yourself up so others have a hard time competing against you. 52:20 – Brand Storytelling: 3 Main levels you need to commit to in order to stand out from the crowd.
Are you doing some offline real estate marketing as well as online real estate marketing? We’re talking direct mail, bandit signs, radio, TV, etc. If you are, you need to watch this video because this video’s going to walk you through how to increase the return on investment that you get with your offline marketing, leveraging online marketing.
Why Online Real Estate Marketing Can Boost Your Offline ROI
Now with this topic, one of the biggest things that we always look for to help our high-achieving investors is how do you squeeze more return on investment out of your marketing?
A lot of people come to us just for online real estate marketing help. The problem is they kind of think of that in a capsule or silo. They’re not thinking about, “How does my offline marketing work with my real estate marketing online?
If you do them correctly, they actually work together really well to help you make more money.
New Consumer Path to Opt-in or Purchase
On one side of the equation, you’ve got your offline marketing. Direct mail, bandit signs, TV, radio, referrals, etc. Maybe you’re only doing one of these. Maybe you’re doing none of them.
If you’re investing money there, then you’re putting marketing messages in front of your prospects. Now in today’s day and age what happens is, according to lots of studies and this one, in particular, 85% of people when they have to make a big financial decision, they search online before they actually make that decision.
Picture yourself at Home Depot, or you’re going to buy a car. Almost none of us make decisions like that without whipping out our phone or our computer and searching online to find reviews or ratings, or finding other options and alternatives.
House sellers, house buyers, investment property buyers, everyone does the same thing.
What do we do to make sure that when we introduce those people to our brand through our offline marketing, that we’re then capturing them when they go online?
You can’t do it with a website that doesn’t perform well. If someone’s going to go online, they’re going to research your company after they received your postcard, as an example. They’re going to go online and they’re going to look at your website.
Also, are you building a recognizable brand? Can searchers say, “This is a company name that I can lock into my mind.” Or, “I can lock that person’s face that’s on that website into my mind.”
It’s memorable.
Or, is there a testimonial on your website that really resonated with them. We need to make sure the story we’re telling them online is helping to support and further the sale of your offline marketing.
Optimize Your Real Estate SEO for Certain Keyword Phrases
One other really important thing that you guys should be doing with your online marketing to help your offline marketing better, is even if you’re not using your website on your direct mail pieces or your TV advertisements, people are Googling your company name.
They’re Googling the phone number that’s on there. They’re Googling anything that they can find that’s identifiable on that direct mail piece or offline marketing to then go research your company.
Often times they’ll put the word ‘reviews’ at the end of it, such as ABC Properties reviews.
Make sure your website’s ranked really, really well for that search phrase, and there are some tools inside of InvestorCarrot that can help you do that.
Once someone gets there, are they actually going to convert into a lead? You need to make sure you have a high performing website.
Once someone gets there, you need to make sure you’re then retargeting them. Go to Facebook and go to Google, wherever you want to do your retargeting and get the Facebook pixel. It’s one little piece of code and it’s free to get in the Facebook ads manager.
Put that on your website. With Carrot, it takes about 10 seconds. Just go in our Help section or hit up our support and they’ll help you.
Then, from then on, anyone who visits your website is going to be basically tracked by Facebook. These are people who have visited your website. A list will begin to be built within Facebook and now you can re-market to those people to get them to come back.
What we find is often times a person is not ready to actually engage with you in that first visit. Over half of all of your visitors won’t be ready to engage with you in the first visit, so that means we need to get them back and that’s where your retargeting comes in big time.
Online Real Estate Marketing Plus Offline ROI Conclusion
We have blog posts, we have videos, we have a Facebook course (if you’re a Carrot member) to teach you how to do this in detail.
Hopefully, this whiteboard lays out the strategy that if you have a well-optimized website, it ranks well for your phone number and your company name, and your company name with the word ‘reviews’ after it, you’re building relationship and credibility. And, you’re using retargeting, that’s going to help you get a better return on investment with your offline real estate marketing.
I’m going to leave you with this one question:
How many deals are you leaving on the table because you have a self-optimized online presence with all the money you’re investing in your offline marketing?
If it’s even one deal a year that you’re possibly losing that revenue and leaving it on the table, you need to get a better optimized online presence, you need to get your Facebook retargeting going.
Just check out our services and our plans and check out other content on our Carrot blog.
Listen to the CarrotCast Podcast and Subscribe Below!
Within that first year I got more leads, 10x more leads, on the InvestorCarrot website, even before it was outranking the other website. – Edward Beck
You might have heard this before, “Many of life’s failures are people who did not realize how close they were to success when they gave up” from Thomas Edison. Are you stopping short of success? Consistency and desire are the differences between failure and success.
Edward Beck has been through two full real estate cycles. From doing 20+ deals per month with a large team pre-2005…to trimming down his business, but focusing on fewer, but better deals… Edward has seen it all in his market of El Paso, Texas.
Edward talks about how their real estate business almost imploded, how he picked up and rebuilt the business post-crash, and what he’s doing today to stabilize and really grow his real estate investing business.
Bandit sign wars, door knocker sorrows, and how he’s using online marketing for real estate investors and Carrot to cut through the clutter… now online marketing is his #1 source of high-profit deals.
How did he do it?
Listen to his story on how he got started in real estate investing and what led to his success. Listen to our other episodes at www.CarrotCast.com
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If performed with passion and patience, online marketing for real estate investors can give you the highest ROI. Listen to this episode of the CarrotCast to learn…
2:30 – The power of reading and expanding your mind. 8:25 – How Edward got started in real estate investing 12 years ago and why consistency is so important. 10:50 – What types of business shifts did he make during the up and down cycles of the last 12 years. 13:45 – How his market of El Paso, Texas is performing right now and taking advantage of data that comes from the Dallas market. 16:15 – Edward’s business models and the changes he’s made in his marketing. 18:00 – Fierce competition – “Bandit Sign Wars” 22:00 – What types of messages he includes when marketing with print materials. 24:10 – When and why he started using the web for some of his marketing and what original results did he see. 27:00 – Why he chose to join InvestorCarrot even with a site that was ranking 1 or 2 for competition search terms. 30:20 – What type of results Edward has been getting from his online marketing for real estate investors and how the quality has been over something like bandit signs. 34:00 – His lead to close ratio for online vs. offline marketing. 37:40 – The psychological side of cutting through the market clutter. 41:50 – Where Edward feels his business would be if he hadn’t switched to InvestorCarrot. 44:00 – What extra impact Carrot has had on his business and where he’s been able to scale back on costs because of it. 45:30 – What advice he would give to other investors if they were looking to join Carrot vs. building their own website.
So you’re getting ready to launch your online marketing campaign, but you’re probably thinking “Man, what type of website am I going to build?”
At Carrot, we have general credibility websites and we have targeted websites. Where the targeted websites are specific to a certain type of lead. It could be a motivated house seller. It could be a cash buyer. It could be a retail buyer. There could be a note seller or buyer. You get the idea. Those are very, very targeted towards a certain type of lead.
We get a lot of our clients asking us, “Why can’t I focus it all into one general credibility site?”
Or, “Is a general credibility site going to work well or perform as well as a targeted site specific for, as an example, motivated house sellers?”
Well, this video and post are going to walk you through the data and what the actual results are and what you should do depending on the type of lead you’re looking for.
So, first of all, we’ve got the general credibility site. A general credibility website is mainly focused on, just that, building general credibility for your company.
So, it could be trying to get people there to show them who you are. What types of things you’re doing. What types of things you’re doing in real estate. And it could be multiple things.
Saym, we’ve got this real estate fund and we’re flipping houses, so we buy houses. But we also sell houses and oh, by the way, did you also know that we do rent a home?” So it’s kind of “here’s who we are as a company”, and build that credibility.
You could be looking for private lenders on that website. You could be building a cash buyer list on there and selling properties. That works really well on a main company credibility website.
But it’s a lot of general stuff. It’s not really focused in on any one particular message. And it’s a split message.
Your home page might say, “Hey, we are a real estate investment solutions firm. We buy, sell and rent houses.” But you’re going to be talking about all of that stuff if you’re on the homepage.
So there’s no one focused message if you’re doing direct marketing toward that.
If you’re driving a house seller there, they’re then going to get distracted by other messages. They’re going to get distracted by the message about investments. They’re going to get distracted by the message about looking for cash buyers and private lenders.
If you’re doing direct marketing and paying money to drive people there, you don’t want to distract the message.
But the general credibility website serves a very specific purpose.
If you’re networking at your local chamber of commerce or rotary, you’re probably going to hand them the business card that drives them here. This website is then going to drive people toward your other specific target websites if you’re doing multiple things in your business.
So you might have a link that says, “Sell your house.” And it’s gonna drive to your house seller specific website, ideally. That’s what the data shows works the best.
General Credibility Website
Real Estate Website Design: Targeted Credibility Sites
On the other side, you have the targeted website. So, when we suggest that you focus on using a targeted website, it’s any time you’re actually going to be actively driving people to that website to convert as a lead.
These websites are set up for conversion.
The general credibility websites are not particularly set up for conversion. They’re going to be great on mobile and there will be landing pages on there that are set up for conversions.
But the overall path is not set up to convert at a high, high rate. It’s set up to build credibility for you.
These targeted websites are set up to convert at a high rate for one particular type of lead.
You can see the eye directors on our Carrot websites, the big buttons. The very, very focused message. If you land on a motivated house seller website with Carrot, or if you’re building one, it should be very focused on that motivated house seller. Not on cash buyers, and then rent-to-own tenants and private lenders.
Your entire website should be focusing on how you can help that seller. And that’s what will perform the best for you. It doesn’t distract them away from your messaging.
Motivated Seller Targeted Website
The website is specifically set up to convert one type of lead ideally.
So, if a motivated house seller website speaks to the seller, it’s going to convert them.
If you want to list properties for sale, then you set up another website for that to speak toward that. “Hey, we have discount properties. Join our list or see our properties here.”
Or, you can fit that into the main company site too. You can kind of pull double duty with the main company and cash buyer if you want to.
Buyers Lead Website
Pay-Per-Click Traffic
Lastly, your targeted websites are where you’re going to send all of your paid traffic.
Please do not send paid traffic to the main company website. It’s unfocused. It’s untargeted. It’s building good credibility. But then it has all these rabbit holes that your prospects can dive around and they might go down the wrong rabbit hole and not become a lead of yours.
So, they’re focused on conversion, specifically set up to focus on one type of lead. A very focused message on one type of prospect and how you can help them.
They’re sites that are optimal for paid marketing. If you’re driving paid marketing to a main company credibility website, unless you vastly adjusted it, you’re probably wasting some money.
Ending The Debate Of Credibility Sites Vs. Targeted Sites
So that’s what we would do. That kind of hopefully ends the debate, credibility site versus a targeted website and what you use in certain circumstances. Ideally, if you’ve got your main credibility website and you’re looking to generate any leads online, you’ve also got at least one targeted website for your actual marketing activities.
Join us on our other episodes of the Carrot strategy sketch because we have a lot of other topics to dive into and most are under 10 minutes. They’re going to help you get light years ahead of your competition and shave off months, if not years, on your learning curve.
Also, be sure to check out the CarrotCast, which is our weekly podcast. Subscribe to our YouTube channel so you can see all of our videos before anyone else can. So, check us out and be sure to hit us up with comments and questions.
Just like our other websites, we’ve done the 
