If you’re not happy today, then you’re not going to be happy once you reach those false goals… Make sure you’re crazy intentional when asking why you want to achieve certain goals. Those goals will then be more fulfilling. Trevor Mauch
Did you accomplish what you set out to do in 2016? It’s that time to reflect on the year and turn the page to make some powerful changes in your life and business.
Trevor dives in on this “micro-CarrotCast” episode… less than 20 minutes, on what simple shift he made 2 years ago in his year-end planning to live a more amazing life.
For many of us, goals actually derail our happiness and success, Trevor dives into why this happens and HOW he asks just one simple question now that has led to massive income growth, more happiness, in addition to more purpose in his life.
Listen in and then get to work planning out your next year! You can do this by joining us for our:
“Make 2017 Your Best Year Yet! – Planning An Epic Year” Coaching Call.
Get my EXACT planning process and worksheet that has helped me and my team continually achieve amazing things and gain momentum in the New Year, gain massive clarity, and focus.
Listen to this episode of the CarrotCast and start your year-end planning for a successful 2017…
3:40 – Creating your core reason to be happy in 2017. 6:15 – When planning, make sure you’re crazy intentional and ask yourself this… 6:40 – Don’t fall into the trap of creating these types of goals. 7:10 – Ask that ONE question that leads you down the path of fulfilling your purpose and passion. 8:30 – How NOT to become a slave to your goals and numbers. 10:35 – The equation for happiness. 11:05 – Set goals that are challenging and intentional. 12:20 – Business planning to make other lives better. 13:45 – Create power to make the biggest impact on the world. 14:45 – Why it’s important to spread positivity and possibility. 15:40 – Don’t put yourself and your business on cruise control, when you can amplify. 18:50 – Why you need to take the time to reflect, improve, and plan for 2017!
Enjoy this re-post of my other podcast… SuccessAtSuccess.com!
If you like the CarrotCast you’ll LOVE our other podcast Success At Success!
Listen to the Podcast and Subscribe Below!
I think that’s one of the key points to being a successful person is to offer value to other people and be a good person. You have to reap what you sow without intentionally doing it. Kyle Mauch
Are you an introvert? Do you struggle to network and build amazing relationships and connections?
Well, so am I. And so is my brother Kyle. We’re both shy people but we’ve found ways to build amazing networks of influential people. And so can you :-) In this podcast we’ll pass along some of our best networking tips for introverts like you and me.
So this week we’re going to share some of the relationship building advice we’ve learned. As Dale Carnegie said…
You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.
Make 2017 amazing! We want you to get started on the right path by helping you broaden the people you know and to build powerful relationships.
This episode of the CarrotCast is a family affair. My brother and entrepreneur, Kyle Mauch, joins us to share his stories of how he’s been able to crack through the clutter, get to know more people, and build special relationships with some amazing people.
After all, the best stories are the ones we live and those usually involve amazing relationships.
Listen to the Podcast
[podcast-subscribe]
In this episode of the CarrotCast Trevor and Kyle tackle…
1:40 – At what point in Trevor’s career did he see the need to surround himself with people who provide value? 3:50 – How Kyle started to build relationships while still in college, mainly by using LinkedIn and Twitter. 6:50 – Why “networking” is the wrong term and the wrong approach to use when building a core group of relationships. 9:00 – WRITE THIS DOWN: If you want to generate an amazing, influential, and loyal group – connect a fractured group of people.
Not sure what a fractured group means? Find out in this segment.
14:40 – What Kyle’s first relationship event looked like and how he learned it’s about attracting the right people, not how many. 18:30 – CRITICAL: Most people are looking to get “mine” when instead they need to approach it as more of a friendship. 22:40 – Why it’s important to treat each event, dinner, or get together the same. Don’t Pitch. 26:10 – How to connect with influential people. TIP: Don’t be Cool. 29:45 – What’s wrong with some of the relationship building trainings? 33:00 – Finding a legit reason to talk with the influential person. Find the purpose and find out what fires them up. 35:45 – Using relations to make introductions. 38:45 – What is the purpose of building a powerful relationship group? 40:20 – How to add value to a relationship without being selfish. 43:40 – Don’t have a timeline when it comes to relationships. It’s not built around favors. Build relations around opportunities and don’t fear reaching out to your “most wanted” relationship prospects. 52:40 – Recap: Why you don’t want to network and why you do want to build relationships that provide value.
Enjoy this re-post of my other podcast… SuccessAtSuccess.com!
If you like the CarrotCast you’ll LOVE our other podcast Success At Success!
Are you an introvert? How do you network and build great relationships? Let me know below!
There are a lot of podcasts out there that are celebrating the entrepreneur life and what you can do and achieve. And, that is all fine. But I also think that is like looking at a balance sheet and only looking at the assets and never looking at the liabilities.Seth Buechley
As you listen to the Seth Secret Happiness Story, I want you to really think about what motivates you to be successful, have meaningful relationships, and leave your mark on this world? (Don’t be afraid to share them with us)
Seth sold his first company when he was 29 for just under $20 million bucks.
– But he was miserable.
The next several years were some of the most confusing and unhappy years of his life.
After losing most of his money from the sale, he got a second chance to do it all over again, and grew another company even bigger ($60M/yr in revenue) that just recently sold.
During that journey he learned the secret to true happiness and contentment, while still ambitious…and leaving a legacy and living the life he’s always wanted to live. He wrote a book called “Ambition: Leading with Gratitude” (BUY IT. SERIOUSLY. NOW.) and you’ll hear that Seth Secret Happiness story in this episode…
Listen to the Podcast
[podcast-subscribe]
In this inspiring episode of the CarrotCast, Seth and Trevor discuss…
2:40 – The curious story of Seth Buechley. 5:00 – What is Ambition? Where Seth’s ambition lead him and why it can have a negative connotation. 10:50 – What the implications of being ambitious are and being “hardwired” with it. 12:15 – Liabilities and depression among high achievers. How to recognize it. 17:20 – Seth Secret Happiness Story – how he fights his way out of a funk. 23:40 – Why taking the time to celebrate wins and accomplishments is so important for mental wellbeing. 24:00 – How the mindset of being a more grateful person and developing a company around its culture has made Seth a happier and more fulfilled person. 29:30 – After the first go around with struggles, what changes Seth made the second time to avoid stepping into a bear trap. 33:35 – Why setting time aside and giving yourself space to deal with issues is a trait that shouldn’t be avoided. 38:20 – The world as we know it now:
Too often we spend our days scouring the digital pawnshop of our smart phonewhile ignoring the treasures we already have. Particularly at home.Seth Buechley
39:10 – How we can try to get away from the “beast of an addiction” – our phones. 43:15 – What is going to make the biggest difference in times we’re living in – the age of “information”. 45:45 – Some final advice for anyone who is going through the ambitious and driven part of their life right now.
Every month, our Carrot members generate tens of thousands of leads. Digging into our data, we find one really cool stat: well over a million of all those leads come from one source: search engine optimization.
Real Estate SEO Bible: The Ultimate SEO Keywords Guide
Are you a real estate investor who feels like you’re hitting a wall with your online visibility? Despite your best efforts, do your search engine rankings not reflect the quality of your investments?
You’re not alone.
Many real estate investors face the challenge of optimizing their online presence effectively to attract potential buyers, sellers, and partners.
Importance of SEO
In today’s digital age, where nearly 90% of homebuyers start their search online, mastering Search Engine Optimization (SEO) is not just advantageous—it’s imperative. SEO empowers real estate investors to enhance their online visibility, attract targeted traffic, and ultimately, convert more leads into profitable transactions. By strategically optimizing your website and content for search engines, you can ensure that your investment opportunities reach the right audience at the right time.
In this blog post, we’ll delve into the critical topic of SEO keywords for real estate investors. We’ll explore common pitfalls that may be sabotaging your search rankings and provide actionable strategies to help you choose the most effective keywords for your niche. Here’s what you can expect to learn:
Understanding SEO and Its Impact on Real Estate Investment: We’ll start by defining SEO and explaining why it’s particularly crucial for real estate investors looking to stand out in a competitive market.
Common SEO Mistakes Real Estate Investors Make: Discover the common pitfalls that could be hindering your SEO efforts, such as keyword stuffing and neglecting local SEO.
Choosing the Right Keywords for Real Estate: Learn how to conduct effective keyword research using powerful tools and techniques to identify the best keywords for your investment properties.
Optimizing Content with Keywords: Explore best practices for integrating keywords naturally into your content to improve search engine rankings and user engagement.
Monitoring and Adjusting Your Keyword Strategy: Understand the importance of ongoing SEO monitoring and how to adapt your keyword strategy based on performance data and market trends.
By the end of this post, you’ll have the knowledge and tools to elevate your SEO strategy and ensure that your real estate investments get the online visibility they deserve. Let’s dive in and transform your search engine rankings for the better.
Understanding SEO and Its Impact on Real Estate Investment
In today’s digital age, SEO is vital for real estate investors seeking to establish a robust online presence. Let’s explore what SEO involves, its critical role in the competitive real estate market, and the primary goals it helps achieve.
Definition of SEO
SEO refers to the practice of optimizing your website and online content to improve its visibility in search engine results pages (SERPs). This optimization involves various strategies and tactics aimed at enhancing organic (non-paid) traffic to your site. By aligning your content with the algorithms that search engines use to rank websites, SEO helps ensure that your real estate investments are discoverable by potential buyers, sellers, and partners searching online.
Relevance to Real Estate
In the fiercely competitive real estate market, where buyers and sellers increasingly rely on the internet to research properties and find agents, SEO is more crucial than ever. Effective SEO strategies can differentiate your real estate listings from competitors’, elevate your brand’s visibility, and attract a steady stream of qualified leads. Whether you’re promoting residential properties, commercial spaces, or investment opportunities, a strong SEO presence can significantly enhance your chances of connecting with the right audience at the right time.
SEO Goals
The primary objectives of SEO for real estate investors encompass several key outcomes:
Visibility: Enhancing your website’s visibility in search results ensures that potential clients and investors can find your listings and services easily when conducting relevant searches.
Lead Generation: By attracting organic traffic through optimized content, SEO helps generate qualified leads interested in buying, selling, or investing in real estate. This targeted traffic increases the likelihood of conversions and transactions.
Brand Authority: Consistent SEO efforts not only improve your search rankings but also establish your brand as a trusted authority in the real estate market. Higher rankings convey credibility and reliability to potential clients, fostering trust and loyalty over time.
In essence, mastering SEO empowers real estate investors to capitalize on market opportunities and achieve sustainable growth in an increasingly competitive industry. As we delve deeper into this topic, we’ll uncover actionable strategies to optimize your SEO efforts and maximize your investment potential online.
Common SEO Mistakes Real Estate Investors Make
Effective SEO for real estate investors requires more than just keywords—it demands strategic planning and adherence to best practices. Here are some common pitfalls to avoid:
1. Keyword Stuffing
Definition: Keyword stuffing refers to the practice of excessively using keywords, often unnaturally, within content in an attempt to manipulate search engine rankings.
Why it Harms Rankings: Search engines like Google prioritize user experience and penalize websites that engage in keyword stuffing. Overusing keywords can make your content appear spammy and detract from its readability and value. This can result in lower rankings or even being flagged as spam, ultimately diminishing your site’s credibility and authority.
2. Irrelevant Keywords
Issue: Targeting irrelevant or overly broad keywords that do not align with your real estate niche or target audience.
Impact: While broad keywords may attract high traffic volumes, they often attract visitors who are not interested in real estate investment specifically. This can lead to high bounce rates and low engagement metrics, signaling to search engines that your content may not be relevant to users’ queries. Focusing on niche-specific keywords ensures that you attract qualified traffic more likely to convert into leads or clients.
3. Ignoring Local SEO
Importance: Local SEO is crucial for real estate investors because property transactions are inherently local. Optimizing for local search terms (e.g., “real estate investments in “) helps you connect with potential buyers or sellers in your target geographic area.
Common Oversights: Neglecting to optimize Google My Business profiles, not including location-specific keywords in content, or failing to obtain local backlinks are common mistakes. These oversights can hinder your visibility in local search results, impacting your ability to attract local clients and investors.
4. Poor Content Quality
Issue: Publishing low-quality or thin content that lacks substance or fails to provide value to readers.
Impact: Search engines prioritize high-quality content that meets users’ needs and expectations. Thin content, stuffed with keywords lacking in depth or relevance, is unlikely to rank well. Investing in comprehensive, informative content that addresses common questions, provides valuable insights, or showcases your expertise can significantly boost your SEO efforts and user engagement.
5. Neglecting Mobile Optimization
Impact: With a growing number of users accessing the internet via mobile devices, mobile optimization is no longer optional—it’s essential for SEO success.
Why it Matters: Websites that are not mobile-friendly experience higher bounce rates and lower engagement metrics from mobile users. This negatively impacts your site’s overall performance in search rankings, as search engines prioritize sites that offer a seamless mobile experience. Implementing responsive design, optimizing page speed, and ensuring mobile-friendly navigation are critical steps to improve your site’s mobile usability and SEO performance.
By understanding and avoiding these common SEO mistakes, real estate investors can enhance their online visibility, attract targeted traffic, and ultimately achieve greater success in their digital marketing endeavors.
Choosing the Right Keywords for Real Estate
Selecting the right keywords is fundamental to successful SEO for real estate investors. Here’s a comprehensive guide on how to choose and utilize keywords effectively to enhance your online presence:
1. Keyword Research Tools
Keyword research forms the foundation of any successful SEO strategy. Tools like Google Keyword Planner, Ahrefs, and SEMrush provide invaluable insights into search volume, competition level, and related keywords. These tools allow real estate investors to identify high-potential keywords that align with their investment offerings and target audience. By leveraging data-driven insights, you can optimize your content to attract qualified traffic interested in real estate opportunities.
Importance: Long-tail keywords consist of longer, more specific phrases that often have lower search volumes but higher conversion rates. For example, instead of targeting “real estate investment,” consider phrases like “affordable real estate investments in [Your City]” or “best commercial properties for sale in [Your Area].” These keywords cater to potential investors who are closer to making a decision, enhancing your chances of conversion.
Benefits: Using long-tail keywords helps you compete more effectively in search engine results, as they are less competitive than broad keywords. They also attract highly targeted traffic that is more likely to convert, thereby maximizing the return on your SEO efforts.
3. Local Keywords
Focus: Real estate transactions are inherently local. Incorporating location-specific keywords (e.g., “luxury homes in [Your City],” “investment properties in [Your Neighborhood]”) is essential for attracting local buyers, sellers, and investors.
Targeted Traffic: Local keywords help you reach a geographically targeted audience interested in real estate opportunities in specific locations. This enhances your relevance in local search results and improves your chances of connecting with qualified leads who are actively seeking properties in your area.
4. Competitor Analysis
Strategy: Analyzing competitors’ keyword strategies provides valuable insights into what works in your niche and identifies opportunities for improvement.
Tools and Methods: Use tools like SEMrush or Ahrefs to analyze competitors’ top-performing keywords, organic search traffic, and backlink profiles. Pay attention to the keywords they are ranking for and their content strategies. Identify gaps where you can differentiate yourself or opportunities to capitalize on similar keywords with better content or targeting.
5. User Intent
Understanding: User intent refers to the reason behind a user’s search query. To effectively optimize for user intent, consider the intent behind keywords you target. Are users looking for property listings, investment advice, market trends, or real estate services?
Incorporation: Tailor your keyword selection and content strategy to align with user intent. For instance, if users are searching for “real estate investment tips,” create content that provides valuable insights and practical advice on investment strategies. By meeting user intent, you increase the likelihood of satisfying user queries and improving engagement metrics, which are crucial for SEO success.
By integrating these strategies into your keyword research process, you can enhance your SEO efforts, increase your online visibility, and attract targeted traffic interested in real estate investments. Remember, optimizing for the right keywords is not a one-time task but an ongoing effort to stay relevant and competitive.
Optimizing Content with Keywords
Optimizing your content with strategic use of keywords is crucial for improving search engine rankings and attracting relevant traffic. Here’s how real estate investors can effectively integrate keywords into their content:
Content Creation Tips
Creating valuable content that resonates with your target audience is the cornerstone of successful SEO. Consider the following tips:
Address Audience Needs: Understand what information potential investors are seeking. Tailor your content to provide insights, market trends, investment strategies, or property listings that align with their interests.
Quality Over Quantity: Focus on creating high-quality, informative content that adds value. Avoid thin content that lacks substance or fails to address user queries comprehensively.
Engage with Visuals: Incorporate engaging visuals such as property photos, infographics, or videos to enhance user experience and encourage longer on-page dwell times.
Keyword Placement Best Practices
Effective keyword placement helps search engines understand the relevance of your content to user queries. Here are some best practices:
Titles and Headers: Include primary keywords naturally in your page titles (H1 tags) and headers (H2, H3 tags) to indicate the main topic of your content.
Meta Descriptions: Write compelling meta descriptions that include relevant keywords. Meta descriptions serve as summaries in search engine results, influencing click-through rates.
Body Text: Integrate keywords naturally throughout your content, ensuring they flow smoothly and enhance readability. Avoid overusing keywords, as this can negatively impact user experience and SEO.
Internal Linking Strategies
Internal linking is a powerful SEO technique that helps distribute link equity across your website and guide users through relevant content. Consider these strategies:
Anchor Text: Use descriptive anchor text that includes relevant keywords when linking to other pages within your site. This helps search engines understand the context of the linked page.
Hierarchy: Establish a hierarchical structure with your internal links to prioritize important pages and guide users through a logical navigation path.
Relevance: Link to related content that provides additional value or context to the topic at hand. This not only enhances user experience but also encourages deeper engagement with your site.
Importance of Regular Updates
Regularly updating your content is vital for maintaining relevance and improving search engine rankings. Here’s why:
Freshness: Search engines prioritize fresh and up-to-date content. Regular updates signal to search engines that your site is active and relevant, potentially boosting your rankings.
Accuracy: Update outdated information, property listings, or market trends to ensure accuracy and reliability for your audience.
SEO Impact: Updating content gives you an opportunity to incorporate new keywords, optimize for current search trends, and improve overall SEO performance over time.
By implementing these strategies, real estate investors can optimize their content effectively with targeted keywords, enhance user experience, and strengthen their SEO efforts. Remember, ongoing monitoring and refinement of your keyword strategy and content are essential to stay competitive.
Monitoring and Adjusting Your Keyword Strategy
Effectively monitoring and adjusting your keyword strategy is essential for maintaining and improving your SEO performance as a real estate investor. Here’s how you can stay ahead:
SEO Analytics Tools
Utilizing reliable SEO analytics tools is critical for tracking the performance of your keyword strategy. Here are key tools to consider:
Google Analytics: Provides detailed insights into website traffic, user behavior, and conversion metrics. Monitor organic search traffic, bounce rates, and keyword performance to gauge the effectiveness of your SEO efforts.
Google Search Console: Offers valuable data on how your site appears in Google search results. Monitor keyword rankings, click-through rates (CTRs), and identify opportunities to improve your search presence.
Carrot’s SEO Tools,SEMrush, or Ahrefs: These tools offer comprehensive keyword analysis, backlink profiles, and competitor insights. Monitor keyword rankings, analyze traffic trends, and identify new keyword opportunities for optimization.
Regular Audits
Conducting regular SEO audits helps identify and rectify issues that may impact your search engine rankings. Key aspects to focus on include:
Technical SEO: Audit for issues such as broken links, site speed, mobile-friendliness, and crawl errors that can affect user experience and search engine indexing.
Content Quality: Assess the quality and relevance of your content. Update outdated information, improve readability, and ensure it aligns with current SEO best practices.
Keyword Performance: Review keyword rankings, CTRs, and traffic trends. Identify underperforming keywords and opportunities to optimize existing content or target new keywords.
Staying Updated
SEO evolves constantly, with search engines updating algorithms and trends shifting in user behavior. Stay informed by:
Following Industry Experts: Keep up with leading SEO blogs, webinars, and industry publications to stay informed about the latest trends and algorithm updates.
Google Updates: Monitor announcements from Google regarding algorithm changes and updates that may impact your SEO strategy.
Continuous Learning: Invest time in ongoing learning and skills development to adapt to new SEO techniques and best practices.
Adapting Strategies
Based on performance data and insights gathered from audits and analytics tools, adapt your keyword strategy by:
Optimizing Underperforming Keywords: Revise content or metadata for keywords that are not ranking well. Experiment with variations or long-tail keywords to improve visibility.
Expanding Keyword Portfolio: Identify new keyword opportunities through competitor analysis or keyword research tools. Develop content targeting emerging trends or specific niche topics.
Refining Content Strategy: Adjust your content strategy based on audience feedback and performance metrics. Focus on creating content that resonates with your target audience and addresses their needs effectively.
Real estate investors can continuously monitor, audit, and adapt your keyword strategy to maintain a competitive edge in search engine rankings, attract qualified traffic, and achieve sustainable growth in the digital marketplace. Remember, SEO is a dynamic process that requires ongoing attention and refinement to maximize results and ROI.
Conclusion
In navigating the complex world of SEO for real estate investors, mastering the art of keyword selection and optimization is paramount. Let’s recap the key insights we’ve explored in this blog post:
Understanding SEO: We began by defining SEO and highlighting its critical role in enhancing online visibility and attracting targeted traffic for real estate investments.
Common SEO Mistakes: We discussed pitfalls such as keyword stuffing, targeting irrelevant keywords, neglecting local SEO, poor content quality, and ignoring mobile optimization—factors that can hinder your SEO success.
Choosing the Right Keywords: We explored strategies for effective keyword research, including using tools like Google Keyword Planner, Ahrefs, and SEMrush, emphasizing the importance of long-tail and local keywords, competitor analysis, and understanding user intent.
Optimizing Content: We provided tips on creating valuable content that integrates keywords naturally, best practices for keyword placement, leveraging internal linking, and the importance of regular content updates.
Monitoring and Adjusting Strategy: Finally, we discussed the importance of using SEO analytics tools, conducting regular audits, staying updated with SEO trends, and adapting your keyword strategy based on performance data.
Actionable Tips
Here are some actionable tips you can implement immediately to enhance your SEO strategy as a real estate investor:
Conduct a Comprehensive SEO Audit: Use tools like Google Search Console and SEMrush/Ahrefs to identify technical issues, keyword performance, and content opportunities.
Optimize for Local SEO: Include location-specific keywords in your content, meta descriptions, and Google My Business profile to attract local clients and investors.
Create High-Quality Content: Focus on producing informative, engaging content that addresses common questions and provides valuable insights into real estate investment opportunities.
Monitor Keyword Performance: Regularly monitor keyword rankings and adjust your content strategy based on performance metrics to improve visibility and engagement.
Call to Action
Ready to elevate your real estate investments through effective SEO strategies? Whether you’re looking to optimize your website, refine your keyword strategy, or enhance your online presence, professional SEO services can make a significant difference.
Join our Carrot Community for more guidance and further resources on maximizing your SEO efforts, and post your own questions.
Remember, mastering SEO requires dedication, continuous learning, and adaptation to stay ahead in the real estate market. Start implementing these strategies today to position yourself for long-term success. Happy optimizing!
Probably 15 years or so into the business, we realized that we’re really not in the coffee business, we’re in the relationship business.Travis Boersma
Answered: Your most burning questions about what truly effective company culture looks like.
Take the next 60 minutes to begin molding your company culture after two of the best… Disney and Dutch Bros.
Creating a stellar company culture isn’t easy, but it’s sure powerful and fulfilling.
On this episode, Trevor and his brother Kyle interview the CEO of Dutch Bros, Travis Boersma, the nation’s largest drive through coffee company with a flat amazing culture and mission… along with Lee Cockerell, the former head of all operations at Disney World… on how they created and have led some of the most passionate company cultures in the world today.
Listen to the Podcast
[podcast-subscribe]
There never can be enough time when you have such intellectual and powerful business leaders on your podcast. But Trevor, Lee and Travis find a way to discuss…
2:30 – Introductions: Dutch Bros’ CEO Travis Boersma and Disney Executive Lee Cockerell. 5:45 – What it took for Travis to realize his company isn’t just selling coffee, it’s selling love and community. 7:45 – Dutch Bros culture and love story. Emotional story of empowering your employees to make decisions. 11:20 – How Lee helped build Disney Magic and how that magic process continues today. 15:00 – How to measure leadership performance and the fine line of coaching employees. 20:45 – What is Lee’s approach for employees who have reached a time where they aren’t performing anymore? 23:45 – Dutch Bros franchising model and how they are expanding. 26:55 – How Disney controls expansion. Stories of mishaps when entering the French market with Disney Paris. 31:00 – If only more of us would do this: Story of when Lee worked as the GM at Marriott that absolutely makes sense. Even though something isn’t yours, doesn’t mean it doesn’t need to be taken care of. 33:30 – The importance of being 100% clear on what yours and others roles are. 34:00 – How Travis mentors the people around him. Walk the walk. 36:00 – What companies such as Dutch Bros and Disney do so well to attract so many to want to work for them. *Here’s a hint: opportunities turn people on. 44:10 – What keeps Lee and Travis hungry and striving for more. 48:15 – What’s next for Travis and Dutch Bros: Shooting for the Moon and becoming better community leaders. 50:20 – Continuing to learn and grow from the knowledge of some many amazing people.
The real motivation wasn’t to start a business. It wasn’t to help other people start a business. It was basically to get myself on a path that was going to make me happier in life.Sean Ogle
MORTALITY… It’s easier to talk sports, weather, even politics than our mortality. Time is our most prized asset. So why do we misuse so much of it?
Don’t let your business trap you. It’s happened to me and it happens to more entrepreneurs than those who find true freedom.
But the choice is yours, and our guest today, Sean Ogle, a good friend of Trevor’s, has found a way to structure his business around his passions and purpose in a big way.
A 6-hour work day, world travel, amazing experiences, and no regrets. Learn how Sean does it and how you can too.
Listen to the Podcast
[podcast-subscribe]
In this inspiring episode of the CarrotCast, Sean and Trevor discuss…
2:10 – Sean’s primary business right now… Location Rebel 3:20 – Backstory of struggles and how one trip to Rio changed his mindset. 6:30 – Starting his Location 180 blog and becoming the first Tropical MBA student. 8:10 – The magic that can be created by not only constructing a Bucket List but also sharing it with others. 14:00 – What CRAZY Life List item Trevor was able to cross off while raising money for a worthy cause. 15:00 – Sean’s biggest Bucket List items he’s checked off and what exciting items are on his list now. 18:00 – How to structure your schedule to work less but be more productive and have more fun. Parkinson’s Law. 22:55 – How to cope with the guilt of working non-traditional hours in a non-traditional career. 34:30 – The World Domination Summit and the impact it has on others. 37:00 – Sean’s 3-Step process to build a career online. What awesome idea he has! 39:20 – Where Sean envisions his business and other ventures in the next 2-4 years. 43:15 – How to implement your ideas to build a lifestyle that fits within your goals. 45:45 – Why it is important to be intentional with what and why you’re building something. 51:05 – The amazing butterfly effect when you start helping a number of people. 53:15 – If you were to take a leap or a risk… ask yourself “what is the worst case scenario?”
This has to STOP… Obviously, you want more traffic and leads, right? We’ve all struggled to increase website traffic, and every lead guru has a big bag of tricks they’re eager for you to try. But… it’s a heck of a lot simpler than that.
All you need to do is fix these 4 common reasons that are often neglected by real estate website owners either because they don’t understand their importance or because they are not sure how to approach them.
Hey guys and girls, Trevor here coming at you with another whiteboard strategy sketch and these are getting really, really fun.
I don’t know how many we have done so far but we have a lot more in store for you guys and keep the questions coming because the way that we come up with these things right here is from questions directly from you guys. Send them to us at support@ontestcarrot.xyz, through the comments section below or go to ontestcarrot.xyz and check us out.
On this particular video, we’re going to address one of the most common “problem” questions that we get…
“Why am I not getting the real estate leads online that I want or I’m NOT getting any leads?”
Because in order for you guys to get value out of leveraging the web with your marketing, you got to be getting leads in some way whether it’s phone calls, whether it is people submitting forms, whatever it is. Leads have to be had, otherwise, you are not getting the value out of it.
We boiled it down to just four reasons that you are not getting the number of leads you want. As you are going through this particular strategy sketch, make sure that you are identifying which one or ones of these you need to tap on next.
Okay?
If you are not getting leads you want, you need to be doing one of these things better or more.
Why Your Not Getting Real Estate Leads Online Reason #1: Traffic
The first thing you want to look at is your traffic. That’s the most obvious thing, right? Because you can’t get a lead if you are not getting people to land on your website.
How do we get more people to land on your website?
The first thing we’d like to see is that you are getting at least 25 visitors to your website per month and we are saying at a minimum because on average let’s say it’s a motivated house seller website… you might be converting three, five, six, seven, eight percent,10% if you are doing really well, into a lead.
If you are converting at 10%, which is a really high conversion rate in this type of market, you are only going to be getting about two to two and a half leads per month. Now that is not a lot of leads so that is your issue.
If you are getting less than 25 people to your website a month, then that’s probably the first thing you need to focus on.
If you are getting 50, 60, 70, people to your website a month and you are still not getting very many leads, let’s say it’s converting at less than 1%, we are going to move on to the next thing.
Why Your Not Getting Real Estate Leads Online Reason #2: Quality of Traffic
The next thing is the quality of your traffic. First off, if you have traffic coming in and you are getting 20, 30, 40, 50, 60, 100 people to your website a month but you are still not getting very many leads, you are getting less than 5% or less than 3% of them becoming a lead, it could be a quality issue.
You need to ask yourself some questions. It could be, where are these people coming from? Are they coming from good marketing channels? What is the message that you are delivering to them to get them to your website?
Often times we’ll see people using Google pay-per-click or Facebook ads or something and they are getting a lot of traffic from Facebook for motivated house sellers but the problem is, those people are not very targeted. So you don’t want to be driving motivated house sellers from a random Facebook campaign to websites and expect to really have a conversion rate.
The quality of those visitors is going to be lower. The quality of the Craigslist visitors will be probably a little bit lower, the quality of an SEO lead is going to be way higher. If you are not getting very many leads but you have a lot of traffic, see where your traffic is coming from. Is it coming from a high-quality source where they are very targeted and you can help them specifically? What message do they see before they land on your website?
Did your ads say, “Sell your house.”? Then your website now says, “Sell your houses quickly, we buy houses.”. They are just looking for a real estate agent and you are offering a completely different service. Look and see what your ads and your message says.
If you got the traffic nailed, the quality is perfect and that’s nailed, and you got a lot of traffic coming in and you are still not getting the leads you are looking for, what do we look at next? We look at performance next.
If you would like for your website to convert more leads, then this webinar replay might be for you. It is a long call but packed full of valuable information. Give the webinar a view and then download our 16-point real estate investor conversion checklist.
Why Your Not Getting Real Estate Leads Reason #3: Website Performance
We talk a lot about performance here at InvestorCarrot where performance is one of the things we specialize in.
It’s helping your websites perform at a higher level which means convert more of your visitors, more of your quality traffic into a lead. The performance side is your website. Have you gone through some tutorials on this website? Have you gone through our other whiteboard strategy sketches to see how you need to structure your forms? Have you gone through some of our mastermind calls, things like that? Make sure your website is built to be high performing.
If you are a Carrot member already, you got this one nailed. You don’t have to do anything there unless you jerked up the design that we have given you. Make sure you are sticking with the design, then just personalize it with your own content, tweaks, you personalize it with your branding and credibility.
If you are not a Carrot member, make sure you are really focusing on the design of your website so it’s performing at a high level and like I said we have a lot of resources you can check out. Go to ontestcarrot.xyz/resources and we have an entire video and an entire checklist on how to create a high performing website.
If you’ve got your high performing website set up, you got quality traffic coming into it, and you’re still not getting enough leads, what we want to do is look into credibility.
Why Your Not Getting Real Estate Leads Online Reason #4: Credibility
You can have the best website in the world that is set up with all the cool things to get someone to convert into a lead, but maybe you haven’t built credibility on the website. Maybe people aren’t believing that you can truly help them.
Maybe you’re not really building that connection with them enough to where they are like, “Man, these people seem like real people and I want to work with them.” You need to nail the credibility.
What do you do to really build great credibility for any business?
It could be business selling microphones or a business selling whatever it is. You need to be building credibility and you do it the same way. You have a really good about page.
We found in our data, the number three most visited page, sometimes the number two most popular page across all of our thousands of InvestorCarrot members websites including our own sales websites is always the about page because people are looking to prove or disprove the preconceptions in their mind on why they should or should not work with you.
If they go to your about page and it’s basic, it’s generic, it doesn’t have anything about you, they aren’t building that connection with you. They are probably going to bounce out of there and possibly go and look at your competitors. The ones that they connect with more, are going to be the ones they choose to work with.
Make sure your about page has a little bit about you. Kind of tells about why you want to help people, your mission, and list maybe some of your team members in there. Don’t be afraid to put your face on the website because your face is going to have to go in front of your client eventually.
Number two is social proof.
Do you have things on your website that show that other people have worked with you before them that you helped that have been in similar situations?
It could be a testimonial, it could be videos, it could be case studies on deals you have worked with, it could be people who you’ve sold properties to who have gotten great returns now and they had a better experience working with you. It could also be the Better Business Bureau badge.
Things like that help to build social proof, reviews on your Facebook channel, things like that. You just want to show other people have worked with you in the past or attest to your character, that you are the type of person that they would want to work with.
The last thing is clear and honest branding.
We found so many websites that nail the about page, nail the social proof, they got the traffic coming in but their logo up top looks like it’s been made in Microsoft Paint in 1998. It’s pixelated. The words are hard to see, and the very first things we often times look at on a website is the upper left of that website which happens to be where logos often times are or at least the top of the website.
So make sure you have very clear honest branding.
I didn’t say you have to have a fancy logo, that’s a completely different thing. Some of the best websites that we have found that generate the most leads, had the simplest logos out there. They didn’t spend a bunch of money on them.
Reasons You’re Not Getting Real Estate Leads Online
If you nail these four things; nail your traffic, the traffic is high quality coming from great sources with a very clear and defined message that matches your website, the website is set up for performance and not just a couple of things but set up everywhere on every single page to perform at a high level, follow what we do and model it.
Don’t copy what we do, but follow and model what we do or if you are a Carrot member that’s already been done for you.
On the credibility side, have a great about page. Look at our about page and see how much you connect with us. We have our core values that we tell about our start-up story, we tell about our team, and you get a chance to connect with us at a better level. It becomes real people then, and it’s easier to work with people than work with a kind of an ominous company.
Get your social proof nailed, get clear on honest branding and if you still don’t have a stream of leads coming in from there, I would highly suggest then you go back up to number one and ramp up your traffic using other methods.
Go out there and get your leads flowing upwards, get your leads flowing in and make them consistent and predictable so your business can grow.
That is why we are all doing this so we can have a consistent, predictable business that really fuels our lifestyle and helps a lot of people.
If you are not on our YouTube channel, but you are on our website, subscribe to our blog or check out the webinar that we have going and you can probably find someone inside or on the website somewhere and see how we can help you grow your leads and leverage the web better.
I really had to go through that mindset shift. I really had to kill that person in me that was busy and raise up that person that’s going to be the most productive – Adrian Nez
Are you at a point in your business or life where you need a Personal Assistant? Trevor and Adrian’s best advice is inside this podcast… and it could be critical to you hiring the right or wrong person.
Do you ever feel overwhelmed? Ever find yourself working too much on the little things at the expense of the big things?
Ever think… “Man if I only had more time I could really ramp up my income and happiness!”? If so, this episode is for you. We dive into how to properly hire a personal assistant for your life and business.
Our hiring process. Questions to ask. THE test to have them take (this is a MUST). And more.
This one episode could literally change your life and your business in these next 60 minutes. No joke.
Listen to the Podcast
[podcast-subscribe]
In this episode of the CarrotCast, Adrian and Trevor discuss…
4:00 – Trevor and Adrian’s journey into hiring a Personal Assistant. 5:45 – The value of using mentors. Pick up on the traits that someone you look up to uses. 8:20 – Having the right mindset before hiring a Personal Assistant. 13:50 – Create a STOP DOING list with this 1-page exercise. Help yourself find an assistant that fits your needs. 16:30 – The valuable epiphanies Adrian experienced during his STOP DOING list exercise. 19:50 – Why it’s important to have the mindset to AMPLIFY what you and others do. 22:20 – What Adrian didn’t expect to happen during his mental shift while hiring a PA. And, what the new “affluent” person is going to look like in the future. 27:30 – What personality traits to look for when hiring this person. Have them take the Kolbe personality test. 31:45 – Adrian’s rules and important things he needed from a PA. 36:10 – It’s extremely important to find the PA’s traits and to explore what their personal aspirations are. 38:45 – What resources are available to find a perfect match. 44:15 – Why it makes sense to hire them based on your core values. 46:15 – What to do after your PA is hired. Give them the trainings and tools they need to succeed. 50:00 – Building a routine calendar. With certain aspects of your business, it’s almost like having two brains. Empower them to make decisions. 54:15 – The communication tools Adrian uses with his assistant. 1:05:25 – Shifting your mindset to trim out some business and personal tasks in your life so you can empower and inspire others.
I wasn’t at the point for taking a huge risk and cutting off all of my freelance business and going all in on a project that might turn out to be something great and big, but I was definitely at the point where I needed to do something different besides being on this grind for the next 30 years. – Chris Carr
Trevor’s biggest advice if you have a business partner (or ever will) is inside this podcast… and it could be critical to you making it or breaking it.
Trevor has had 3 business partners over the years, and as they say, “The third time is a charm.” Trevor and his co-founder and CTO, Chris Carr, dive into what had made their partnership here at Carrot work so well. What things should you do BEFORE you ever go into business with anyone, what did Trevor learn from his previous 2 partnerships that he wouldn’t repeat, and why does Trevor believe so strongly in having business partners that his last 3 businesses have had them???
Chris Carr is the co-founder and Chief Technology Officer here at Carrot. He’s usually behind the scenes leading our development team but Trevor brought him out front in this podcast to talk about their business partnership.
How they found each other, how the partnership is structured, how they work through disagreements, culture, trust, and more. If you’re in a business partnership or thinking about going into one, this episode is a must listen.
Listen to the Podcast
[podcast-subscribe]
In this episode of the CarrotCast, Chris and Trevor discuss…
A Carrot is born. How their partnership started.
What type of mindset it takes to take a lead into partnership.
Roles and personalities within the work environment.
3:00 – Creating a distributed (remote) team and creating an environment around core values. 5:20 – Carrot’s startup journey and happenstance moments that brought Chris and Trevor together. 7:30 – Starting the partnership off in a non-traditional (and legal) industry. 10:30 – Finding outsourcers who bring their own visions instead of just taking orders. 12:00 – What made forming a partnership so attractive that it made Chris pull away from a successful web development company. 15:35 – 3 Different income models and how to hit your dream model. 18:15 – The mindset it takes to leap into a partnership with a person that you barely know. 21:50 – Building a company that serves a value. What has gone good and what has gone bad in the first 3 years of business. 27:10 – Defining roles in a partnership and the importance of knowing your co-worker’s personality types. Test personality types using systems such as Kolbe. 39:55 – Forming a company culture around core values. 44:15 – Important partnership documents you really need to consider having. 49:40 – Extremely useful virtual tools we use at Carrot. 54:15 – Why finding fun ways to get out of the normal business mindset is so important for a company’s health.
