Author: Trevor Mauch

  • 11 Tips On How I “Networked” My Way To My First Million Dollars

    11 Tips On How I “Networked” My Way To My First Million Dollars

    2016.02.3-networking-main

    I was sitting in my office with 2 of my team members here at Carrot spitballing ideas… and Alex on our team asked a simple question that inspired this post. It’s funny where brainstorming sessions can lead sometimes. This one made me look back and connect the dots on what took me from a financially broke introvert, to well connected, to my first million dollars (and beyond).

    We produce a lot of content here at Carrot. Sometimes 4+ hours of video content and at least 1 solid article a week.

    But the type of writing I enjoy the most is writing about the things I’m passionate about. 

    Entrepreneurship. Leadership. Mindset. Passion projects. Lifestyle.

    Those things absolutely fire me up.

    But the problem is…

    … I sometimes hit writers’ block. And this day was no different.

    So Alex shot a question (and an idea) at me…

    “You’re pretty well networked… how did that happen and what role has that played in success so far?”

    So I got to thinking and jotted down a “quick” map of some of the key people I’ve met and built relationships with over the years that have accidentally led to amazing things in business in life… then figured out how I met and connected with them along the way.

    Really, luck played a role.

    But ultimately I found some ways to crack through and stand out to influential people and how to surround myself with amazing people that inspire me every day.

    Here we go.

    11 Practical Tips I Used To Network My Way To My First Million Dollars

    1. Networking isn’t about an elevator pitch or an exchange of cards.

    First off, stop using the word networking. It makes me cringe when people invite me to “networking” meetings. Networking sucks. One of the official definitions of the word “networking” is to “interact with other people to exchange information and develop contacts, especially to further one’s career.”

    Networking as most people know it (and do it) always has a self-serving mission behind it.

    Instead, change your mindset to “serving others with my unique gifts” and just focus on that. It’s way more fun and a lot less pressure.

    Networking usually ends up not working.

    You don’t want to be “that guy” (or gal).

    2. Collect people and ideas, not cars.

    I drive a 2014 Chevy pickup. My family and I live in a modest house. I actually semi-despise “things”. Yes, I’ve got some pretty nice things that I splurged on like our vacation home and trips and things like that. But I don’t collect things.

    What I truly have grown to love is collecting great people and amazing ideas.

    So in your goals for this year jot down some goals for amazing people you want to meet and relationships you want to strengthen as much as you focus on accumulating cash in your bank account.

    These awesome people and ideas increase the amount of “luck” you’ll experience in your life.

    3. Make ’em feel like the most interesting ones in the room.

    You’ll be able to talk soon enough. Just genuinely give a crap about THEM before you even think about talking about yourself. As an example, I was at an event and met a very successful businessman for the first time who had been an executive at some companies you’ve heard of and founded several very successful companies as well. The conversation started out the same way they normally do…

    HIM: “Hi I’m [name], nice to meet you”

    ME: “Hey [name], great to meet you too… I’m Trevor”

    HIM: “What do you do Trevor?”

    Then this is where I always shift the convo off of me and onto them. So they can talk about themselves, the great stuff they’re doing, and their passions. Listen. To. Them. As this Forbes column on charisma says on tips #4 and #5… “Make the conversation about the other person” and “Be a good listener”.

    I knew this person had a really cool background at some amazing companies you’ve heard of and I was genuinely curious about the cool stuff he’d experienced in his years leading those amazing organizations and how he landed in Roseburg, Oregon where I live.

    ME: “Oh, haha, I’ve got some good stories that I’d love to dive into on what I do and what brought me here.. but first… you’ve gotta tell me… how was it being able to help lead all of those amazing companies you were a part of? That had to be an absolute hoot… I’m sure you learned a lot”.

    Bam… the conversation started and I spent most of the lunch really just listening to his story and asking questions. It was fascinating and I had a lot of fun. But you could tell he really enjoyed it… so much so that without knowing hardly anything about me he reached out to me by email a month later and said he wanted to connect again because he wanted to learn more about what I do.

    If I would have blabbed on about myself in that first meeting, he may not have felt that same connection. I genuinely cared and listened.

    4. Money can be like a boomerang if you let it be.

    Selflessly guide money to others who you want to build a relationship with and it’ll come roaring back to you.

    You know that moment when you see that opportunity to finally make that quick buck or cash in?

    Yep, we all do.

    Our gut reaction is to take the cash.

    It could be keeping that commission on a sale when you could pass it on to someone else in the deal that you want to build a tighter relationship with.

    It could be paying your key employees better than they could get paid elsewhere at the expense of your own paycheck.

    In 2008 I decided to give up about $15,000 (it was a lot of money for me then) in commissions and pass it over to an amazing entrepreneur I wanted to get to know better.

    At the time he ran a company that did around $10mm/yr… and the email I got from him after I voluntarily passed that $15k commission to him was flat out awesome.

    Within hours he emailed back and said (I’m paraphrasing),

    “Trevor, I wanted to reach out because I’ve never seen anyone do anything like that before. It shows a lot of character and I respect and admire that. You’re the type of person I want to get to know better. Let’s hop on the phone this week. What’s your cell?”.

    And we hopped on the phone and had an amazing conversation and I met him several times in person after that. Now, that guy’s company is doing over $100mm/yr and I’ve got this great connection with him all because I looked past my pocketbook in the short-term and invested in standing out to this guy in a way he’d never seen by selflessly helping money flow to him.

    And you bet your butt I follow up from time to time with postcards with that CEO, and to this day he replies back and thanks me almost every time.

    5. Consistently mail out “doses of gratitude”.

    One thing I learned from a mentor of mine is that as soon as you cross from the digital world to the physical world and deliver your appreciation and gratitude to people through the mail… the impact is lasting and huge.

    So about 5 or 6 years back I started buying 10 postcards everywhere I traveled. Then I’d put those postcards from all around the world in a pile on my desk and every Thursday I’d write out a “dose of gratitude” on a postcard to whoever popped up in my mind.

    I’d usually write 3-5 a week and then mail them out to those people.

    I’d never ask for anything. It was usually really simple… just letting them know I was thinking about them and then I’d congratulate them for a big “win” they’d recently had that I heard about or just thank them for being awesome.

    Over the years I’ve sent out hundreds and hundreds of them.

    Amazing things started to happen and you’d be floored at the doors that opened up over the years, relationships tightened, and what it did for me personally expressing that gratitude to people every week in a very personal way.

    Go ahead. Do it.

    Send out 10 postcards this week to anyone who pops up in your mind. See what happens. You can thank me later :-)

    6. Surround yourself with people who inspire you every day.

    I got bit by the “work from home” solo-entrepreneur storyline early on. Hook, line, and sinker.

    Somehow we think that working from home is a great thing. In 2010 after we had our first daughter, I decided that it wasn’t for me.

    No matter how many digital “friends” you have it doesn’t compare to surrounding yourself with awesome people who inspire you every day.

    I couldn’t find a good entrepreneur co-workspace in town… so in 2010 I found an 8,000 sq.ft. building downtown and created an amazing space for entrepreneurs to work myself called the Loft.

    Now, theLoft is full (with a waiting list in an area that struggles to rent office space all around our building) and I get to work around people doing really awesome things who inspire me every day.  That inspiration and those connections open up doors you never predicted would open up. And a cool byproduct is many of us have done business together and added multiple six figures to my bottom line.

    (By the way, I don’t make a profit by running the loft. I set rents to a spot just so I could attract the exact people I wanted in there. Nothing more. For me, it’s about the long-term. And it’s paid off in spades. Refer back to #4)

    7. Don’t put your idols on a pedestal.

    You know those people you look up to?

    Those people who feel untouchable and like superhuman?

    Well, they’re not.

    They’re just regular people like you and me.

    When you get a chance to meet your idols or people in “high” positions talk to them like you would a good friend. The second you put your idols on a pedestal is the same second you demote yourself to a 2nd class person. People in powerful positions respect when people can just be REAL and candid with them.

    I remember back in 2012 I got an email out of the blue from big-time author Robert G. Allen.

    He’s written tons of books and you may have read some of them. Anyhow, a client of his was a member of an industry association I created (see #7) and told Robert he needed to connect with me to get in the group. I charged $299 a year and Robert emailed to see if he could get added to the group.

    Because of his status, I got the feeling he was assuming he’d get a free pass into the group. I could have read it wrong, but that was the feeling I got.

    Most people probably would have given it to him just to have someone of his status in their group. But I stuck to my guns and treated him like I would anyone else. And part of the process to get into that association was to pay the $299 and get on a phone call with me.

    You never know where a phone call and that initial connection can lead…

    … so I make it a point to hop on the phone with anyone who I feel is a mover and a shaker at least that first time.

    He respected that move so much that he invited me to his mansion in Rancho Santa Fe, CA to brainstorm marketing. A month later I was in his home office in a 3-hour one-on-one brainstorming session. It was pretty damn cool. That never would have happened if I treated him special and put him on a pedestal.

    8. Be a constant connector.

    My last 3 business partners, some of my best entrepreneur friends, and 90% of any financial successes I’ve had are because of connections I’ve made with people… not necessarily because I’m smarter than the average.

    Carrot’s CTO, Chris, was an introduction from a guy I’d met a year before.

    I can’t imagine where we’d be without that connection alone. (Thanks Chris!)

    One thing I’m always looking for the opportunity to do is to help connect people with others who can help them. In return, people introduce me to amazing people all of the time.

    In 2008 I saw an opportunity to better connect the industry for real estate educators and did it by creating an industry association. Now it’s the largest and most active online mastermind for real estate educators with over 400 industry experts and CEO’s and hundreds using the service daily.

    In 2010 I saw the opportunity to better connect our local entrepreneur community here in Roseburg and started the Loft and the Young Entrepreneur Society. Also, I just wanted to surround myself with great people that inspired me.

    Both of those situations created huge value for those groups of people, helped them connect with people who could help them in their businesses and lives, and in return, I’ve become the “connector”. When you’re the connector people go out of their way to introduce you to other amazing people they know.

    Heck, my younger brother (and former Carrot team member) Kyle took that strategy and created a sports marketing networking group in L.A., then he moved to Phoenix… and along the way, he met Olympians, professional athletes, hall of famers, executives at professional sports teams, and other amazing people. Being the connector led to him starting Athletes Brand, a clothing company, that now works with professional athletes… much of who he can trace back to relationships he made by connecting with others.

    Be the connector for others and others will seek out great connections for you. You never know where those connections will go.

    9. Always have a big vision, and share it.

    People are inspired by and love to follow people with a big vision.

    Especially other big thinkers.

    When I was 23 and fresh out of college, I had a big vision.

    I had no darn clue how or when I would make it happen… but I had a huge vision. People much wiser and more successful than me caught onto that and put time, energy, and trust into me at an age that looking back… most people would have dismissed me as too young.

    But my positivity and vision sucked them in and made them realize that I was for real.

    Don’t hide your big vision from others. Share it loud and proud so everyone you come across hears it. It’ll attract amazing people and amazing opportunities that can change your life.

    As a real-world example, Adrian on our team has been an entrepreneur working for himself for the last 7+ years and at one time said “I’ll never work for anyone ever again”.

    But now he focuses almost full-time on Carrot because he saw the vision I have for this company and felt that he needed to be a part of it.

    Create a vision for the future that hits you in your core. Believe it. Then share it every chance you get. You never know who it’ll hook who can help you fulfill that vision.

    10. Stop sending generic mail-order wine baskets and stuff.

    Sending people things over the mail is amazing. But in my book, not all things are created equal as far as the power to truly build bonds that can be life-changing.

    So if you want to truly wow that partner, or client, or friend… stop sending out generic mail-order gifts.

    Wine baskets with random wine and cheese that you have no connection with.

    Boxes of chocolates from those big mass candy producers.

    Don’t get me wrong, I LOVE getting those kinds of gifts and I appreciate it a ton.

    But the impact and emotional connection are nowhere near as strong as a more personalized gift from the heart.

    As an example…

    … I bought 100 quote books called the “Little Book of Big Quotes“.

    They’re cheap as far as cost… but then what I’ll do is send them a bottle of local wine and locally made chocolate with a book of quotes and I’ll highlight and note a quote that reminds me of that person.

    Sometimes it’s just a quote book and a personal note.

    Those $1.50 quote books and a genuine note and taking the time to circle a few quotes that you feel will resonate with that person has made a massive impact on those I’ve given them to.

    In the past, I’ve also sent out…

    • Customized Christmas ornaments when someone had a baby (with the baby’s picture on it that I swiped from Facebook). I borrowed this idea from a friend, Danny… because he sent me one. To this day that ornament still gets hung on our tree and is always a reminder of Danny and his awesomeness.
    • “baby Carrot’ orange onesie to some of our amazing Carrot clients who recently had babies.
    • Remote control military helicopter to a business colleague and friend who was taking helicopter lessons and who was a Green Beret.
    • A giant box of Cheeze-It’s (like really big) to a business CEO and friend as an inside joke for Christmas.
    • Local wine from the Umpqua Valley (amazing wine region by the way) so it connects them to my own story

    A really cool and meaningful gift I received from a business partner and friend was this amazing original painting by one of my favorite artists.

    A little thought goes a long way.

    Get creative with your gifts and ditch the generic “easy and quick mail order gifts”.

    11. Remember that money has no loyalty. But the right relationships do.

    Money will pick up and leave you at a moment’s notice and not give a crap that it did.

    So don’t put your loyalty to money. I can guarantee you that when we’re on our deathbed the last thing we’ll be thinking about is “Man I wish I made more money”.

    It’s the relationships, the connections, the love, the experiences, the contributions we’ve made in life that matter.

    And the cool thing is, the better you get at those things… the more easily money flows to you.
    http://www.slideshare.net/carrotly/eleven-tips-to-network-your-way-to-your-first-million-dollars

    It’s Not Impossible To Make Your First (or next) Million By Yourself…

    … but it’s a whole lot faster and more fulfilling to make it part of your everyday living to connect with others and help them achieve their goals. In turn, your network will grow like crazy and your goals will be in your hands a heck of a lot sooner than you think.

    Most of these aren’t “tips” or “networking hacks”… but a flat-out different way of thinking about life and connections.

    Shift from “what can I get?” and “what fancy words should I say to this person?” to “I really wanna learn about you, what makes you tick?” and “If there’s anything I can help you with any time please don’t hesitate to reach out”.

    Once you make that shift, doors will open for you and people will almost magically appear in your life that you never expected.

  • Seeing Fewer Motivated Seller Leads Right Now? (Here’s Why + How To Fix It)

    Seeing Fewer Motivated Seller Leads Right Now? (Here’s Why + How To Fix It)

    less real estate investing leads in winter

    So, are you seeing your leads slow down right now versus the volume of cash buyer or motivated seller leads you saw in the summer? Well, you’re not alone. It’s a seasonal thing… and here’s what you can do about it to make up some of those lost leads with other types of marketing. 

    There’s an interesting phenomenon happening right now that some investors are noticing and I wanted to write a blog post about it to make you aware of it:

    Some investors (maybe even you) are noticing fewer leads right now… have you noticed that? (It’s not happening to everyone but to some).

    Maybe you’re seeing this happen and you’re wondering if something is broken on your website or if Google changed their algorithm again. So I’m writing this blog post to let you know: it’s actually very normal…

    What’s happening is kind of like what happens with the stock market:

    Look at a chart of the Dow Jones over a period of years and you’ll notice that it trends generally upward.

    DJIAdaily-compressor

    But look at a chart of the Dow Jones over a period of hours or days and you’ll notice that it has a lot of peaks and valleys.

    DJIAhourly-compressor

    The same thing is happening to investors: While Carrot users are noticing a steady increase in the number of leads they get online when you implement what we teach and stick with it, some are also noticing that there are peaks and valleys… and in the winter months leads for some types of prospects (like motivated house sellers) tend to take a bit of a dip.

    Why?

    Well, the simple answer can be summed up with a meme from the TV show Game Of Thrones…

    winter-is-coming

    Winter is coming! Well, actually it’s HERE in many parts of the country.

    No, I’m not joking. The season and how cold it is outside can affect the number of people out hunting for someone to buy their house.

    Let me ask you a question:

    If you live in an area of the country where it snows, when do you think about a snow shovel?

    Chances are, you probably don’t think about it at the height of summer, when you’re sitting on the beach and watching your kids play in the surf.

    Chances are, you probably think about it when the forecast calls for snow… or (more likely) after you look out the window one morning and see the ground covered in snow. That’s when you think, “Oh, I hope I have a snow shovel!” and then you go searching for one in the garage.

    The Home Depot knows this.

    That’s why, during the summer, you probably won’t find a lot of snow shovels (you might find one tucked away in a discount bin somewhere), but during the winter, the snow shovels are front-and-center… probably the first thing you see when you walk in into the store.

    There are seasonal fluctuations in many types of businesses (including here at Carrot) and smart businesses know this and they plan for it and deal with it.

    The same is true for your real estate investing business

    The exact same thought process that occurs with you and your snow shovel also occurs with the motivated seller and cash buyer leads who come into your business.

    Here’s Why Real Estate Investing Lead Volumes Can Fluctuate During The Year

    Motivated sellers might want to sell throughout the year, but there are months when they are more motivated to sell than other months.

    Cash buyers might want to buy throughout the year, but there are months when they are more motivated to buy than other months.

    Not surprisingly, lead generation trends correspond to the months of increased motivation, which corresponds to increased search activity.

    In short: during some months, motivation to sell or to buy increased, which increased searches for related keywords, which increased leads generated.

    We first reported to investors on this phenomenon in 2013, in the post Are There Less Real Estate Investor Leads In Holiday Months Than Summer Months? We showed that motivated seller leads tended to fluctuate through the year, with a noticeable spike in the summer and a noticeable decline in the winter. The same phenomenon holds up year-after-year!

    decline in motivated search terms in december

    The same is true for cash buyers as well. We showed that cash buyer leads tended to fluctuate through the year, with a noticeable spike in January.

    cash buyer search term spike

    There are many reasons for this, and we explore those reasons in the blog post Behind The Data: Why Spring Is The Perfect Time To Ramp Up Your Online Motivated Seller Leads. But to summarize those findings, we can draw the following conclusions from the data:

    • Motivated sellers are looking to sell when it’s nice: the summer months; with July being an ideal time perhaps to get the kids settled in a new place before school starts. December tends to be a slower month because of the holidays and people in general just have so much to do in December that they often put their sale off until the new year.
    • Cash buyers are looking to buy when they’re thinking about their financial future.  This often happens around January when we all think about New Year resolutions and the year ahead.

    Some investors might get frustrated by this knowledge, and feel tempted to shut things down in the quiet months while they ramp things up in the busy months.

    But I believe that investors have a massive opportunity to grow their business by ramping up their efforts in the quiet months!

    Here Are 10 Things You Can Do This Month If You’re Seeing The “Winter Lead Slump” That Some Investors Experience

    The solution to fewer leads is a two-pronged approach:

    You should level up the amount of marketing that you do to increase your leads right now, plus you should put some pieces in place to ensure that your leads remain stable throughout the year.

    If you’re seeing fewer leads right now, here are a few ideas to help you shore up those lead numbers and not settle for a dip in volume:

    Show up to our weekly Carrot Coaching calls (for Content Pro members):

    Each week we’ll share with you our very best strategies for building your online presence and generating more leads. Our focus is to help you get more leads.

    Keep marketing!

    There might be fewer cash buyers and motivated sellers taking action right now… but they’re still out there!

    So keep marketing.

    Don’t wind down your marketing efforts just because it’s the end of the year and you’re assuming that all of your cash buyers have flown south for the winter.

    Integrate your offline marketing

    One of the first things we teach our InvestorCarrot members in our Carrot Guide is to integrate your website with your offline marketing. Test your URL on your postcards/letters, radio ads, TV spots, etc.  

    Find ways to integrate marketing you’re already doing offline with your website.

    Accelerate the timeline

    Cash buyer leads tend to spike in January because that’s one of the times of the year when cash buyers are thinking about their financial future. So create marketing that gets them thinking about their financial future sooner than January!

    Start the conversation right now about how to get a jump-start on the new year. You can do the same thing for motivated sellers. Remind them that now is still a great time to sell and they can get cash in hand before Christmas!

    Launch a direct mail campaign that markets…

    “Cash In your Hand Before Christmas!”

    …and get them to start thinking about accelerating their timeline to sell.

    Market more to motivated sellers who don’t need to move (2nd homes, inherited, etc.)

    Winter might not be an ideal time to move but not all of your motivated sellers need to move when they sell to you. Out of state owners, probate/inheritance owners, landlords, etc. – these people are still motivated to sell and they are not at all impacted by the weather.

    Those absentee owners may want that cash injection before Christmas and the new year and may want to go into the new year without that burdensome property. Use that to your advantage.

    Do more of what you’re already doing (ramp it up!)

    If you’ve been relying on just search engine optimization (SEO) and Pay Per Click (PPC) then keep doing that but, of course, do more. Consider increasing your PPC ad spend during this season. Or, add more of our SEO-friendly content packs to your blog.

    The majority of PPC campaigns by “do it yourselfers” that we see have glaring things that need to be fixed that would really increase the results from the campaign. And lots of people are being held back by a PPC ad budget that’s too low. Here are some tips on making your PPC marketing dollars go further.

    Add more marketing channels

    If you’ve been thinking of testing some new marketing channels, now is the time to add them so you have them refined and humming along when the spring and summer months kick in.

    Craigslist continues to be a surprising source of cash buyers and a consistent stream of sellers for our members.

    Many investors have been ignoring Craigslist for a few years because it’s old school and it’s gotten harder to market in the real estate sections. But we have a very powerful and effective Craigslist training that shows you how to still get leads from this source. And I believe that Facebook is an AMAZING source of cash buyer leads when done right.

    So now is the time to start testing some Facebook efforts. And don’t stop there.

    Exhaust your efforts with LinkedIn, Twitter, YouTube marketingBiggerPockets… and more!

    Get creative

    Motivated sellers are far less motivated to sell in the winter because they don’t want to move when it’s cold.

    So how can you help them avoid that pain? Does it mean getting really creative by offering to cover a moving company? Some investors might scream at the potential cost… but consider this: it might make more sense to get SOME profit from a few deals than to get NO profit because you can’t find motivated sellers who are willing to move. 

    Also, you know all of those leads you generated in the past 4-6 months that didn’t turn into deals? 

    Well, send out a campaign to all of them to see if they were able to get their situation taken care of.

    You could send an email that looks something like this… 

    “Hi [name], I hope your holiday season is going well!

    If you remember, you and I connected a few months back when you let us know about your property at on our website.

    I’m going through my notes and wanted to follow up to see if you were able to sell that house yet? If not, would it be worth chatting again to see if the timing is right for me to make you another offer? I’m buying 3 more houses before the end of the year yours is in the neighborhood we’re looking for.
    I look forward to connecting with you!

    – [your name]”

    Plan ahead

    Chances are, you’ll see a bump in cash buyer leads in the new year so use this time to build some extra capacity into your business (i.e. train a new acquisitions person or estimator), which will allow you to do even more when those cash buyers spike in January.

    Also, if you’re still working to get your search engine rankings higher… the winter months are the PERFECT time to put in the SEO time (or hire it out) to grow your rankings so your website is ranked higher when the search volume picks back up.

    Think long-term

    Search engine optimization can take 3-5 months to really take effect (or sometimes longer in competitive markets) so if you level up your search engine optimization game now, you’ll help to position your site for even greater search engine result greatness! Don’t wait until March to try to rank well for a competitive phrase by the summer “traffic bump”… if you do you may not be giving yourself enough time for the SEO rankings to mature.

    Seeing Your Leads Dip Unveils A Hidden OPPORTUNITY

    Most investors will tell you that fewer leads is a frustration.

    But I think it’s an opportunity: it’s an opportunity to build a more diversified and stable business by deploying new strategies that you might not normally have time to try out. And once you build these strategies into your marketing, they’ll continue working for you to drive more leads into your business and push that trend line even higher!

    See our plans or take a demo… but above all, take this seasonal opportunity to get creative with your real estate marketing!

  • Here Are The 4 Reasons You’re Not Getting The Real Estate Leads You Want Online

    Here Are The 4 Reasons You’re Not Getting The Real Estate Leads You Want Online

    2015.11.4-not-getting-the-leads-you-want-main

    I’ve got a secret to tell you about the real estate investing business: It’s really a PEOPLE business. You find sellers who need to get rid of a property, and you match that property up with buyers who want to acquire it. But the critical point is that the people make the deal happen.

    So the express lane to growth as a real estate investor is simple: Get more people of the RIGHT PEOPLE into your investor lead pipeline.

    Specifically, get more people with properties and get more people with money to buy your properties to notice you.

    If you’re struggling with getting enough leads from your website, this blog post can help you diagnose what’s holding you back and will reveal some step-by-step strategies to get you moving forward.

    Ultimately, there are 4 main reasons why you may be struggling with getting leads online as a real estate investor or agent.

    4 Reasons You’re Not Getting The Real Estate Investing Leads You Want Online & How To Fix Them

    1. Low Traffic or No Website Traffic

    traffic to real estate investing website
    Are people landing on your website? Not enough traffic to your website is the #1 cause of the “Low or No Lead” problem. See how to solve that below…

    Your website traffic volume is the first place to start.

    After all, if you aren’t actively getting qualified people to your website with your marketing, anything else you do on your site won’t matter.

    The first step is to get eyeballs on your site.

    I like setting an initial goal to get 10 – 20 people to your website each week. That’s not a large number… it’s achievable, and if you’re not getting 10 – 20 qualified prospects to your website per week with your marketing… it’s your first goal.  

    So how can you get more traffic (qualified prospects) to your website?

    We focus on…

    1. SEO (ranking high in Google)
    2. Paid traffic like Google Ads (PPC marketing)
    3. Hustle marketing (Craigslist, social media, etc.)
    4. Integrating your website into offline marketing (Direct mail, email signature, etc.)

    We’ve written posts on this blog about every one of these and have done several webinars on driving traffic… so dive into the resources at your fingertips and make that first goal of 10-20 qualified prospects per month!

    Here are some resources on driving more traffic to your websites to dive into!

    Many more free resources here on our site will also help you increase your traffic.

    If you’re already a Carrot member… hop on the next weekly Carrot Coaching Call, and we’ll help craft a traffic plan for you right there on the call if you ask us :-)

    As we’ve written, SEO is a long-term (and high ROI) strategy… so don’t expect 10-20 qualified prospects per week to come to your site from SEO alone right away. It takes time to build… but it’s worth it once it does!

    Also, Youtube marketing is a way to get your brand to the front page of Google search results (even if your website isn’t there yet), plus it’s a great way to get even more eyeballs on your brand if your website is already on the front page.

    get more real estate investing leads

    2. Low-Quality Traffic To Your Website

    high quality website prospects
    Not all website traffic is created equal… Are the people landing on your website the right ones? Ones that will turn into leads and deals?

    So you have at least 10 – 20 people landing on your website each week and still not getting the leads you want? They may not be the right people…

    Eyeballs are good… but the right eyeballs on your website are better.

    Once you’ve built website traffic-generating systems to get people landing on your website, it’s time to start refining those systems to ensure you get the highest quality traffic you can.

    Is Your SEO Optimized For High-Quality Search Phrases? While it’s tempting to drive as much traffic as possible to your website, the first action you should be taking is looking at your search engine optimization. Are you choosing the right keywords for the right audience? Not all audiences are looking for the same thing. One motivated seller segment may be more responsive to a specific keyword than another. Ensure you’re reviewing the latest version of our SEO Bible, which reveals over 71 SEO keywords that are working for investors now. Avoid altering our “baked-in” SEO since it’s been tested and proven to work.

    An example of traffic that may be low quality for the average real estate wholesaler…

    … are people who came from a search phrase or Google PPC campaign like “sell my house” or “list my house.”

    Yes, they’re looking to sell… but these keywords tend to be from people looking for retail. Focus on keywords that people you can help would be searching.

    And make sure you are using location-specific SEO on your site. Review these 6 simple tips to master location-based SEO to make sure your site is fully optimized for where you’re doing deals.

    Use Facebook Marketing Carefully. I love Facebook marketing for buyers and tenants or as a high ROI retargeting tool… but not for highly motivated house sellers.

    So consider what audience you’re looking to attract and choose your marketing strategies wisely. We’ve talked with many investors who have thrown hundreds of dollars at Facebook ads for motivated sellers only to be discouraged and think it’s a website problem. It’s a traffic quality problem. Facebook ads are a lot harder for motivated sellers than cash buyers.

    Don’t Rely on Pay Per Click (PPC) Campaigns Right Away Unless You Have a Budget of at Least $1k-3k: Pay-per-click campaigns can take a while to optimize. In the short term, they can certainly drive traffic to your site, but they might not drive the right types of prospects, and you could you run through your budget faster than you expect! (Check out these 20 tips to optimize a Google PPC campaign – and pay attention to the case study at the very beginning of the post!)

    Pay-per-click is excellent, but make sure you’re using other methods to drive the right traffic to your site while you hone your PPC campaigns.

    Build Valuable Content Everywhere! The most effective way to drive quality leads to your site is to provide valuable information your target audience wants. It’s not about stuffing the right keywords into the title of a Youtube video or website page, it’s really about understanding who your audience is and addressing the problems, concerns, and questions that they have about how to sell or buy a property and why you’re the right person to help them.

    Make sure you’re being helpful in all your content – from offsite to onsite content.

    In the end…

    …don’t just focus on driving traffic. Focus on getting the right people to your website who you can help and who can turn into profitable deals for you.

    If retail house sellers aren’t your ideal prospect… don’t use keywords that will attract them.

    And also… don’t forget that when you visit your website, that will show up on your website stats reports… so if you haven’t done any marketing yet and see 10 visits to your website this week… those visits may be you visiting your website. So go out and actively market to get the right people to your website.

    3. Low Credibility On Your Website

    website credibility
    What’s the first impression people get when they land on your website? If your website makes them feel like you’re a fly-by-night operation or a “dark and seedy” character (or worse, like you’re hiding behind the website), your best prospects could bail and go to your competition.

    As they say, the first impression is lasting. What is your website saying about you, your company, and your ability to honestly and ethically help them solve their problem?

    Your audience will seek reasons to trust you as your traffic grows and the quality improves. Like detectives, they’ll look for clues on your website that point to your trustworthiness (or lack thereof) to assure them that they’re in good hands by working with you.

    Fortunately, there are many ways that you can assure them of your credibility (and we help you with many strategies already built into the Carrot platform).

    Just look at the first page of this Carrot member website and you’ll see that it contains subtle credibility clues for the site visitor.

    trusted home buying companies
    The typical Carrot website has over 10 credibility boosters already baked in. You can add more credibility like testimonials, info about your company, local pictures, and badges like BBB to boost your credibility even more.
    • Clean and trustworthy looking website and brand
    • Easy to find information and navigate the website
    • The company page informs the prospective lead that you are a legitimate organization.
    • The How It Works link assures the website visitor that you have a plan to help them.
    • Testimonials provide credibility from third-party “success stories.”
    • A guarantee, when appropriate, helps reduce a sense of risk
    • Further assurances such as “No hassles. No obligation.” tell a prospective lead that you’re easy to work with and you have their best interests at heart
    • Localize the website so they know you’re a local solution they can talk to
    • Make it easy to contact you (add your phone number, opt-in form, contact page, etc.)

    This is just a start. There are many more ways to add credibility.

    Here are a few:

    • Talk about how long you’ve been in business and your unique way of being able to help them
    • Fill your testimonials page with testimonials from folks who have done business with you
    • If you are accredited with the Better Business Bureau, add a BBB to your site
    • Include videos of you speaking to your audience
    • Emphasize a “risk reversal” (try to remove the sense of risk with working with you. Put the risk on yourself, not them)
    • Make sure your website is fully mobile optimized and looks great on mobile devices (test your website here)

    Even other forms of marketing spread your name around your market, contributing to people seeing your name, recognizing you, and trusting you.

    Credibility on your website is one of the most important things you can do to help make sure your website isn’t turning your prospects away. Carrot makes it easier and more effective than other platforms, or you are trying to build a website from scratch yourself.

    If you find that you’re driving great quality traffic to your site and it’s not turning into leads… it’s either number #3 (Credibility) or #4 (Conversion) holding your website back.

    4. Your Website Conversion Rate Is Dragging You Down

    Not all websites are created equal… some perform much better than others as far as converting a qualified visitor into a lead. If you’re getting enough quality traffic and you’ve built in credibility elements into your website… it’s likely that your website isn’t set up to convert very well (a very common mistake).

    We constantly harp that performance trumps all else here at Carrot. It is more important than looking different in the market… more important than a “pretty” and “fancy” site… and far more important than a fancy CRM. Why?

    Simple.

    If your website isn’t built based on scientific testing to tap into your website visitor’s subconscious behaviors to help guide the right people toward making it easy to engage in your website and work with you…

    … you’re wasting your marketing dollars.

    Time and time again… we have investors switch to Carrot (who are already driving quality traffic) because they are getting good Google rankings or putting good money into Google PPC marketing… but their website is underperforming.

    Then they switch to our science-based lead generation websites with our Carrot Conversion Methodology built into them (so you don’t have to be a conversion rate expert), and they see an immediate increase in their leads.

    “I was spending $100 a day on Google PPC driving to my other website I spent good money on to have built…and struggled to get leads.  Once I switched to Carrot & just used what you’d already built and perfected, in 3 months I’ve been with Carrot I now spend $10 per day and have over 450 rent to own tenant buyer leads. The only thing I changed was my website.” – Jim Pellerin – Home Ownership Made Easy

    The only change was how the website was structured, and the elements (often they’re ones you can’t notice) that we’ve built into our websites boost the performance and the ROI for the investor.

    So, if you…

    1. Are you getting at least 10 – 20 highly qualified visitors to your website each week
    2. Have built-in great credibility elements into your website

    … and your website still isn’t converting at a bare minimum 3-5% of those visitors into leads.

    (our average motivated seller website converts over 9% of visitors to a lead, cash buyer websites over 18%, and rent-to-own websites over 24% of visitors turn into leads. How does yours stack up? Learn more about conversion rates here)

    You have likely had a conversion rate problem, my friend.

    Again, once your audience trusts you, they’ll more likely be willing to act, but they’ll need some guidance and direction to get them to take the right action immediately. That’s where conversion elements come in.

    This is where we specialize here at Carrot!

    We are constantly testing and modifying our sites to find the best-converting strategies that work! Although you may choose to make adjustments on your Carrot site, we urge you to do so carefully so that you maintain the conversion elements that we’ve carefully placed.

    For example, the first portion of the site that your website visitor sees is strategically designed to increase conversion. Everything from the words in the menu to the call to action to the simple form – even that scribbled orange arrow is there for a reason!

    website conversion rate tips for real estate investors
    We have over 30 Carrot Conversion Method elements built into our websites… many of them you likely will never notice but they boost performance… without you having to be a conversion rate expert.

    If you want to ensure that more people take action when they’re on your site, keep those Carrot conversion elements on your site.

    For precise ways to increase the conversion rate on your website, check out these free resources:

    Implement the things in those posts above, and your website will perform much better.

    Look at your website conversion rate this way. It’ll hit home…

    Lose just 1 deal every 2 years because of an underperforming website… and that costs you $10k+. That’s enough to pay for Carrot for over 10 years.

    But you say… “Carrot is more per month than the other website guys in the market“.

    Yes, we are… because we focus on providing you with the highest return on the investment platform. Our websites are the highest-performing websites in the industry, and almost every other website builder emulates our conversion methodology for their website designs.

    So, you may be paying a bit more per month with Carrot… but you’re saving yourself from losing out on deals and leads because you’re using a low-performing website solution to “save a few bucks.” Take a tour of Carrot or connect with us for a call. We’d love to walk you through case study after case study of how Carrot has helped more high-achieving investors than any other company in the world to ramp up their ROI from their online marketing.

    It’s why more and more of the most active and largest investors (ones who understand ROI) are moving from their WordPress websites into Carrot… our focus on performance and ROI.

    If You Fix These 4 “Low or No Lead” Reasons On Your Website… You’ll Stop Losing Out On The High-Quality Real Estate Investing Leads Coming Online In Your Market Each And Every Day…

    4 Reasons Why You're Not Getting Real Estate Leads Online and How To Fix It

    Not generating the leads you want online as a real estate investor boils down to those 4 things discussed in this article.

    Find your weak spot and start implementing the changes we suggest in this article and our other free resources.

    If you look back in 3 months and still aren’t getting the results you want… there’s only 1 other reason. I call it the 5th “low lead” reason. It’s you :-)

    So go out there and focus on growing your online traffic, getting more qualified prospects to your website, building that credibility, and using a high-performing website platform.

    If you do that… you’ll be crushing it in no time. After all, our members are pulling in over 48,000 real estate investing leads per month right now… there’s no reason you can’t pull in your fair share too.

    And if you feel that Carrot can help you grow your business as well… hop on over and take a demo or reach out to us anytime. We’re here for you!

  • 6 Tools We Use To Work Together Better As A Remote Team

    6 Tools We Use To Work Together Better As A Remote Team

    Carrot Remote Working Tools

    So, you’re starting to grow your company and you’re hitting those growing pains that come with too many things to do but not enough time to do it. You hire a VA or two… or maybe even some part-time or full-time employees. But if you’re not all working in the same office together… how do you make sure the team works together smoothly when you’re hundreds (or thousands) of miles away?

    Here’s how we do it here at Carrot and some of the tools that we use every day as a remote team.

    Making A Remote Team Work

    There are some amazing things about building a “remote” team.

    If you’ve never heard of that term, it’s basically where all or most of your team members are separated by a distance (usually in different cities, states, or even countries).

    This is a pretty darn common thing these days with the technology we have access to that makes working from a distance a lot easier.

    Now, on the flip side, there are some things about building a remote team that makes building a great company harder.

    You have to work harder to build a great culture that your team loves being a part of.

    You have to be more self-driven since your time is usually more flexible and it’s easier to slip into bad habits.

    You have to make sure you still find ways to build personal connections with your team members so they’re not just a person doing a task… but a person that’s part of the mission that your company is on.

    How does the Carrot team look?

    At Carrot, we have a small staff of full-time team members that work here out of our headquarters in Roseburg, Oregon.  Another set of of full-time team members are in other cities throughout Oregon.  Then the rest of our company is all over the United States, working remote.  Utah, California, North Carolina, you name it.

    So what tools do we use the most that we couldn’t live without?

    Here are our top 6.

    Slack – The Way We Communicate Every Day

    investor carrot slack

    Look at all of the places you’re currently sending and receiving messages.

    Odds are you’re using multiple programs to communicate with your team. And it’s costing you time and a big hassle for everyone.

    When we first started this company and had just a few people, we’d basically send each other a lot of emails and if we needed something fast we’d fire up a Google chat.

    Those worked, but what happened was my inbox would get filled with emails and I’d find myself in my Gmail account all day long. I’m easily distracted, so being in my email account all day long really opened me up to let other people control my agenda with their emails.

    At times I’d have 150+ unread messages in there.

    Plus, if we wanted to send a file or a video, or look up a conversation we had in the past it would take me forever to do it and I could hardly ever find past conversations when I looked for them.

    In the end, we were using all of these systems and I had to be logged into Skype, Gmail, Google Drive, and several other systems.

    Enter Slack.

    Slack seems like a totally unnecessary tool when you first hear about it.

    I thought the same thing when my CTO said that we should try it out.

    “Arg, another thing I’ve got to log into now?”

    But now I can’t imagine running our business without it.

    How do we use Slack to save time and build a better culture?

    • It’s our home base for all communications now. I rarely check email now.
    • We completely stopped using Skype because it’s so darn easy to launch a Google Hangout directly in Slack
    • We can have group chats, one-on-one private chats between team members… or even create channels for specific projects.
    • We can integrate it with most of our other systems we use. A new customer comes aboard Carrot… it pings our General Slack channel to let us know who they are and where they came from so we can celebrate! A task gets marked off in our project management software… it quickly tells us in Slack.
    • Oh… and also it’s our company water cooler. There won’t be a day that goes by without some funny carrot pictures, celebrating something awesome a customer or team member experienced, or even just the normal morning and evening “check in”.

    I can’t imagine running our business without Slack.

    You can use the free account for quite a while. We currently pay about $100/mo. 

    Asana – For Managing Our Projects

    asana-carrot

    So, once you decide you have to get a project done, what do you use to make sure that project actually… well… gets done?

    The pad and paper or the checklist on a digital notepad on your computer just don’t cut it as your company grows.

    Yes, it may work just fine when the company is just you.

    But as you add people to your team (especially when it’s more than 2-3 people) you need to add in some organization and some systems to make sure your projects don’t just start… but more importantly… they finish. 

    We’ve tried Basecamp… we’ve tried just doing it all in Google Drive… and we switched to Asana about a year ago.

    Asana is pretty darn robust and may be overkill for lots of teams. But we were finding that Basecamp just didn’t give us some of the flexibility that we were looking for and it didn’t let us manage subtasks and projects the way we wanted to.

    How do we use Asana to better organize our projects?

    • Manage our content marketing schedule and writing team
    • Handle our big projects and the “to-do” lists for those projects
    • Hold our planning in an organized way
    • Help us collaborate with as many people as we want on our projects

    With Asana we organize not just our projects in there, but as you can see from the screenshot above… we also build out our agendas for company meetings (we do a daily huddle, monthly planning sessions, and in-office days at our headquarters in Roseburg).

    All of our goals and objectives along w/ the projects and tasks that will help us reach those goals are in Asana. No longer in some notepad, whiteboard, or stuck in our heads.

    Asana is free for most teams and you can upgrade if you want to add more features. 

    Google Drive – For Storing & Collaborating On Files

    software tools for real estate investors

    Now that you’ve streamlined your team communication and made your “home base” with Slack, you’ve organized your projects with something that works best for your company, now you need to have a place to put documents and files that you want to save.

    We’ve tried Dropbox and Google Drive. Both are great, but we found that Google Drive was just the best fit for us because it integrates easily with Slack, we all have Gmail accounts, and Google Drive is insanely robust and simple to use.

    How do we use Google Drive?

    • Storing Contracts (both templates and signed)
    • Storing research we do on SEO / PPC keywords, markets, products, etc
    • Have writers upload articles before our edit team rolls them out to the system
    • Storing company assets like our branding files, team docs, company vision, video files, etc.
    • Storing testimonials and case studies so we always have an archive of amazing experiences our members have
    • … and more!

    Basically, you’ve got to have a place that your team can store and collaborate on files.

    Get them darn things off of your computer and into the cloud. Google Drive is crazy easy and cheap.

    We’re currently on the 1TB plan and pay about $100/yr. 

    Google Meet – For “Face-to-Face” Meetings

    When you’re not working in the same office as your team, you can lose that personal connection that you get by being able to see each other every day.

    So, we make it a habit of seeing each other’s smiling faces and hearing each other’s voices daily.

    Even if it’s just for a quick 5-10 minute daily huddle at the start of the day to chat about what we have on tap that day.

    How do we use Google Hangouts Meet?

    • Our daily huddle where we “check in” and hit the team with questions we have and our priority for the day
    • Scheduled meetings between team members and our contractors (I can’t remember the last time we did an actual phone call)
    • Launch a hangout directly from inside Slack with a quick and easy “/hangouts” (and hit “enter”), and it launches!

    The great thing is that Google Meet is free! 

    Grasshopper – Our Virtual Phone System

    phone system for real estate investors

    A landline… what’s that?

    These days you don’t need a landline with a phone in an office to run a great company.

    There are many virtual phone systems, some of them specialize for real estate investors and have people who can answer for you… while some just handle the technology side of routing phone calls to your virtual team.

    We use Grasshopper, which is the system that is our voicemail box and routes phone calls to our team members no matter where they are.

    How do we use Grasshopper?

    • To receive calls and voice mails
    • To receive fax messages (I can count on one hand the faxes we’ve received at Carrot)
    • To route calls to the best team member anywhere they are in the world
    • To handle our toll-free number

    It really helps us have that flexibility of not having to have someone sitting next to a physical phone in an office in order to provide amazing experiences to our customers.

    We pay about $35/mo for our Grasshopper account. 

    In-Office Days – For Building Culture And Having Fun!

    Last, this isn’t a techie tool… in fact, it’s as low-tech as you can get.

    But we make it a point to get together in person as much as possible somewhere in Oregon at least once a month (sometimes twice) to work together for a day.

    Our in-office days are usually at our headquarters in Roseburg, but sometimes we head up to Portland, Eugene, or Salem so our Portland team members don’t have to make the long haul drive every time.

    We always get the work done that makes the most sense to collaborate on in person plus we make sure to have some fun, grab some great food and brews, and hang out a bit.

    In the end, relationships are the #1 most important part of growing a company.

    So don’t be afraid to have fun, connect with your team in person as much as possible, and grow a great team for the long-term.

    Now, you may be saying…But some of my team lives in another state, how can we do in-office days?

    I have a good friend with a company in Florida, which has a team of full-time team members in the Philippines. He’s traveled to meet with them 2-3 times over the last few years to build a better bond with the team. Don’t fall in the trap of treating overseas outsourcers like second rate citizens.

    They’re people just like you, working hard to put food on their families tables, and they like to have a great company culture and feel they’re a part of something too.

    Now, Get Out And Grow That Company And Leverage Some Of These Tools To Help Your Remote Team CRUSH It This Year

    Do you have any other remote working tools you’re using to work with your team that you love and can’t live without?

    Put them in the comments section below! We’d love to find new tools too!

  • Carrot Websites Already In Your Market? 6 Ways To Stand Out

    Carrot Websites Already In Your Market? 6 Ways To Stand Out

    InvestorCarrot Sites

    Carrot websites now control more page 1 Google rankings for motivated seller and cash buyer search phrases that matter than any other real estate investor website platform. So, if Carrot members are already ranking well and pulling in leads in your market…

    can you get the same (or better) results and tap into that flow of leads as well?

    seo rankings for InvestorCarrot websites
    InvestorCarrot members control 3 of the 4 top spots for this phase in California… But they’re all getting more leads than they would have been without InvestorCarrot. Read this article to see why… and how you can leverage Carrot for better results even if your market has Carrot members doing well.

    We’ll dive into the strategy that the most successful investors are implementing to go into markets that look “crowded” to most people… but end up being very profitable for those who choose to leverage Carrot and personalize it to stand out.

    The #1 Question You Want To First Ask Yourself

    So the #1 question you should ask yourself isn’t “Will InvestorCarrot still be effective for me if other people are using it?”…

    … it should be “If I don’t go with InvestorCarrot, what will I implement instead to generate leads online as effectively as my competitors using Carrot in my market?”

    Will your other options, even though they look different visually, perform as well and provide you the long-term return on investment that InvestorCarrot can provide? Some may. Most won’t.

    At Carrot we, of course, focus on performance as the #1 metric… and making it as easy as possible to tap into our proven framework… personalize it to build in your credibility elements… and launch your website quickly so you can start driving traffic to it.

    Which is why our members are pulling in so many leads and starting to dominate the online markets across the country… and not having to wait weeks or months and pay thousands of dollars to have a custom site built that you hope will perform well once it’s launched that still has ongoing maintenance costs and will have to be redesigned in 2 years again anyhow.

    Another way to look at it is if a platform and system are proven to work well in your market for your competitors… does that mean you shouldn’t also use that platform that is working well in your market?

    Consider the sport of automotive racing

    All of the competitors are in very fast cars…
    they often start with the same foundation.

    Phoenix_International_Raceway_1997_NASCAR_Photography_By_Darryl_Moran___Flickr_-_Photo_Sharing_

    They start with that same foundation because it’s been proven to work many times over.

    Then to edge out the other guys, they tweak it, improve it, and get better over time.

    There’s no long-term advantage for the car that has been winning in the past vs. the new one just entering the league. The guy entering the league today can dominate the circuit 8 months from now.

    It’s not an “all or nothing” game in car racing.

    The same goes for online marketing as a real estate investor

    If you start with a solid proven foundation, the small tweaks plus the driver’s skill and desire determine the outcome of a race.

    You wouldn’t show up to a Nascar race in a Mini Cooper just because everyone else is using “the same” looking Nascar race car, right?

    That’s what the InvestorCarrot platform is all about. 

    Building a proven and very effective foundation for you to build your business on so you can save time, save money, earn a higher ROI, and always be ahead of the technology curve.

    Then, you can leverage our training and experienced team to help you edge out your competition.

    Here are some things you can do today to separate yourself from other Carrot members in your market, so everyone wins (including you).

    6 Ways To Separate Yourself From Other Investors Leveraging InvestorCarrot Websites

    1. Use all the advantages you can get (lazy = fewer results)

    Time To Complete: 20 – 90 mins depending on the level of personalization. Or have us do it for you!

    If you want to start with a leg up on the majority of your competition, one of the best ways you can do that is by building your online presence on the Carrot platform.

    Yeah, we’re plugging ourselves, but for a good reason:

    We recognize that your focus should be on doing deals, which is why we focus on building a platform to send you leads and continually improving that platform every month to help you stay ahead of the technology curve.

    But don’t just launch your InvestorCarrot website, slap on a domain, and walk away if you expect to stand out from others using Carrot in your market.

    Leverage the tools built into your Carrot platform to personalize your branding, content, credibility, and even design.

    You can make your website look a LOT different and really separate yourself visually from the pack while still leveraging what makes InvestorCarrot so darn effective.

    Less Than 30 Minutes Of Personalization Work On An InvestorCarrot Site

    custom real estate investor website design
    See the transformation with a bit of professionalization? At your fingertips, you have the ability to make your website look quite a bit different. And these personalization are only the tip of the iceberg on what you can do.

    2. Adjust your content (especially if there are other Carrot members in the search results)

    Time To Complete: 30 mins – 2 hours depending on the level of content tweaks. Or have us do it all for you!

    custom real estate investing website content
    If you’re serious about your business long-term… Spend a little bit of time to put in more specific information about your market and your business on your pages. Or have us write custom content for you!

    Sometimes you will be competing in a market where there are already a ton of investors, and perhaps even several InvestorCarrot investors, too!

    How do you appear in search results if other folks are already rocking it? Adjust your content to add your flair.

    This will help you avoid duplicate content penalties in your market while retaining the Carrot platform’s ranking power.

    You don’t have to change the content a lot, but you should change it a bit (aim for changing about 30-50% of the content): make sure you keep the value of the content, and don’t forget to incorporate search engine optimization like appropriate keyword usage.

    And the beauty is, just use our current content as your framework for what to write where.

    If a part of your home page talks about the different situations sellers may be going through… just rewrite that paragraph in your own words.

    This alone saves you dozens of hours and lost money and results vs. having to write all of the content for a custom website you build elsewhere.

    Overall, even with multiple Carrot members ranking crazy well on page 1 for the same keywords in the same market, we’re seeing that it’s a non-issue if people tweak their content a bit, follow our training, and leverage our help to get your rankings higher. There are many markets where Carrot members control 3+ of the first page results, and all of them are generating more leads than they ever were with their non-Carrot sites because they’re ranking higher with Carrot… and their website is converting more visitors into leads than their non-Carrot site.

    3. Adjust your SEO title to stand out in the Google search results

    Time To Complete: 3-5 mins per page.

    When your prospective leads search on Google, they will get a page of results. Like this…

    search-results-bham

    From that search result, they will decide to click on one site or to search for a different term.

    They will base this decision on what they see and what stands out to their eye: The title of your website, a brief two-line (approximately 125 characters) description, and your website URL.

    Did you know you can control what Google shows here?

    Yep, you can!

    So let’s use this flexibility that Google gives us and liven up that search listing to stand out from the others on the page and get more people to click through to your website.

    Check out this “Sell my Memphis home” search result in the picture below.

    Notice that the top spot is held by a Carrot customer. Not only do they have the top spot because of the SEO power of the Carrot platform, but they also have the most compelling and enticing title (“Get A Cash Offer Today”) – that’s the power of copywriting!  Their Google search listing stands out more than the rest and shows the searcher how they can help in clear terms.

    InvestorCarrot Websites-Memphis

    Even if they were slightly farther down in the list, their powerfully written title would still attract people to click them over their competition.

    Let’s adjust that search listing right now! 

    If you’re already a Carrot member, just head into your Page Editor, scroll down to the Carrot SEO Tool, and update your SEO Title and description to stand out and separate yourself from the crowd.

    Just Edit The SEO Title And Description To Change How Your Site Shows In Google’s Search Results!

    edit seo title for search results

    It’ll take you less than 5 minutes to get this done on InvestorCarrot! And reach out to us if you need any help or insights :-)

    4. Build in some credibility elements

    Time To Complete: 20 – 60 mins. Or have us do it for you!

    Credibility is key when a motivated house seller or cash investment property buyer is looking to make a big financial decision.  We’ve already given our InvestorCarrot websites a head start on building credibility with the way our websites are structured out of the box. But, from there you can boost that credibility by adding in your own flair.

    The main thing that you can use to separate yourself from others in your market is… well… YOU.

    Your personality.

    Your experience.

    Your credibility.

    How you can help them.

    You will want to personalize your site so people will see you as not only THE best solution for their problem… but also that they just plain connect with you and your company and feel that you’re the one they can trust to help them out.

    How can you do that? 

    Take These Small Credibility Tweaks As An Example…

    website credibility
    1. Update your “Hero Image”: The Hero is the big picture behind your opt-in form. We’ve found it’s helped to improve performance on our websites, especially when you add a picture that is unique to you and shows your local area.
    2. Add in credibility badges: BBB logos, awards, and even badges showing you’re a member of respected groups can help improve credibility and boost performance!
    3. Testimonials: Add in some customer testimonials. These could be things your clients have said about how you helped them… or if you’re just starting out… character-based testimonials from colleagues, your banker, etc that show you’re a trustworthy and competent person.
    4. Simple and clean branding: The first thing people usually see is the upper left side of your website. So make sure it looks inviting and trustworthy. You don’t have to have a fancy logo… but an ugly logo or bad company name could reduce your credibility.

    People have to feel like you can help them and trust that you can do what you say. Make them feel that comfort and connection on the site.

    Bottom line: Highlight how you can help your audience and show them how your services are best suited to solve their problem the best.

    5. Consider other keywords ignored by your competitors

    Time To Complete: 15-30 mins per week + we’re here for help!

    There are hundreds of phrases motivated house sellers in your market are typing into Google… go after some of those that are less crowded while you build your rankings on the competitive search phrases.

    The beauty with online marketing is there are so darn many keyword phrases that motivated sellers, cash buyers, note sellers, and rent to own tenants are typing into Google.

    We usually focus on the main handful of keyword phrases when we use examples… like your “sell my house fast” type keywords.

    But for motivated sellers, there are literally hundreds and hundreds of keyword phrases your prospects are typing into Google each month.

    If one keyword phrase is flooded and crazy competitive, go after other keyword phrases as well that your competition isn’t yet focusing on.

    As an example…

    Here Is A Report On The Number Of PPC Keywords This Particular Investor Is Advertising For In Google

    ppc keyword research

    Almost 900!

    Wow.

    I bet your competition is only going after 1 or 2 keywords when it comes to SEO.

    If they are, spin up some pages

    Cast a wider net and create content on your website that goes after those phrases your competitors are too lazy to go after.

    And while you’re doing that… keep working on ranking higher for those competitive phrases that your competitors are ranking for… and overtake them over the long-run because your website is more content rich.

    Bam, you win the internet :-)

    You might be wonder what types of keywords are the ones your competition likely isn’t focusing on?

    Well… phrases targeted to specific situations and specific areas is a good place to start.

    Selling a house in divorce [in your area]

    Selling a house in probate [in your area]

    Selling a house I inherited [in your area]

    Selling my house without a broker [in your area]

    [your area] cash home buyers

    You get the idea.

    Cast a wider net.

    That’s what the big boys do.

    There are literally hundreds of phrases you can go after with your SEO, PPC, and YouTube video marketing that your competitors likely aren’t paying much attention to.

    If “Sell my Columbus house” is too competitive, what about… “Sell my Columbus house quickly” or “avoiding real estate agent fees in Columbus“?

    The traffic to these may be less (it depends on the market) but when you start to rank well for a bunch of these less competitive phrases that your prospects are searching… over time those start to add up. Plus, these types of leads will be much more targeted and turn into deals at a much higher rate.

    6. Leverage other media too! Video and SlideShare

    Time To Complete: 30-60 mins per video.

    If there’s a ton of competition and you’re struggling to show up on the first page, or if you’re just starting out and want to get the first-page status fast, or if you really want to bump your online marketing up a notch or two, this is a very powerful strategy:

    YouTube is the second largest search engine the world (right after Google) and it’s owned by Google.

    Google pulls search results from YouTube and embeds those results inside their normal (text-based) results.

    So with the right optimization, you can put your video on YouTube and have them show up in Google results even if your website doesn’t yet show up there! That’s exactly what’s happening when you look at a search like “Sell my Phoenix house”…

    InvestorCarrot Websites PHX

    Notice that the videos are in the top position… above the websites!

    Google is always tweaking this; sometimes the videos appear below the first, second, or third website result, but still very high in search results.

    If you’re not sure how to do this, check out our post here on tips to optimize your YouTube videos. Also, for Carrot members check out our 3LeadPerDay training for a full in-depth training on the entire process.

    Focus On Your Results And Stop Worrying About Your Competition

    Competition… it’s part of the biz! You have a choice: you can avoid the competition altogether, or, you can put in a ton of hours and work to try to compete on your own, or, you can get into the race with Carrot’s version of a Nascar race car and use these 6 strategies to help you refine your online presence and raise your website even in competitive search terms.

    Take a demo today!

  • [Compare] Carrot vs. Cheap & Low Cost Mass Website Builders

    [Compare] Carrot vs. Cheap & Low Cost Mass Website Builders

    There are a ton of options when it comes to launching a website for your real estate investing business. From cheap and low-cost mass template builders like Wix, Squarespace, Weebly, GoDaddy, LeadPages, and others… to high-end custom websites that may run $6,000 or more.

    So, what are the differences between the different website types and what we offer here at Carrot? Well, I shot a video to answer that very question!

    Before you dive into the video, I want to introduce the four main things you should consider when launching a website for your real estate investing (house flipping, wholesaling, rent-to-own, note buying, anything). They’re right under the video.

    Check out those 4 crazy important things to consider before you launch your website… then I’ll expand on that a bit and show examples in the video below.

    Low-Cost Generic Website Builders vs. Specialized Website Solutions Like Carrot

    Wholesaling Websites: Carrot vs. Wix vs. WordPress, Etc. | Real Estate Sites for Agents & Investors

    The 4 Most Important Things You Need To Look At With Your Real Estate Website

    The first is… your website’s #1 priority should be performance.

    Not how fancy it looks. Not whether you think it looks pretty. Not how fancy the CRM is. And not whether you think it looks different from others in your market. It’s…

    “If I send 100 qualified people to this website with SEO, PPC, Craigslist, or direct mail… is it going to convert as many of those into qualified leads so my website isn’t a leaky bucket?”

    Because every lost lead is a lost potential at a deal.

    And as we always like to say…

    If you lose 1 deal that would have netted you $10,000 because you were trying to reinvent the wheel or save a few bucks a month and your website isn’t performing like it should… that $10,000 is real money lost out of your pocket.

    Before you go out to build a real estate investing website on Wix, Weebly, or Godaddy… focus on making sure what you build your website with is focused on performance (conversion rate optimization) as its main priority because a high performing website means more visitors converted into qualified leads (and in turn, more deals closed).

    The second is… ease of use.

    There’s got to be some way to ensure you’re using the system well.

    We’ve taken 80% of that off your lap and built it into our platform.

    Many of our Carrot members don’t even use our system. They hire us to do some of the build-outs through our services, or they might hire some other people or they have their friend use the system, and they just go be the agent or be the investor. So you get to choose how much of the system you will use yourself versus just wanting to pay people to do that for you, so you can do the parts you enjoy and love.

    The third is… aesthetic

    We want to make sure that number one, you should be proud of the website that represents your business.

    Aesthetic is number three in my eyes because aesthetics only matters to you from that perspective. The aesthetic is what you think about your website. Performance is what your prospects think about your website.

    The aesthetic is “I think it looks pretty.” Performance is your prospects say it solved their problem and got them to opt-in and become a lead.

    So that’s why aesthetic is number three. Many agents and investors put aesthetics as number one. They lower performance and end up having so many lost leads and deals because they think prettiness and aesthetics are more important than performance.

    Fourth is… cost.

    And then last here is cost. I put the cost as last, where many of you guys might be thinking, “Oh my gosh, the cost is number one for me. I don’t have a big budget.” Because a lot of us look at cost differently than we should. Many of us look at the cost as what’s the monthly payment that I will be paying for that tool, or how much am I going to have to pay my buddy down the street to develop my website for me.

    But the actual ultimate cost is not the monthly payment you will pay. The ultimate cost is how much money this website makes or does not make for you. So if you use a website like Wix and it’s going to be low cost, but let’s say it loses you one or two deals every year because it’s not set up for performance. It’s not set up to convert well, for page speed, or to rank well in Google. And if you lose one deal every year, let’s say your average profit per deal is $10,000. That cheap website just costs you $10,000 bucks.

    It’s often easy to go with the website solution that looks at the lowest cost monthly.

    After all, a $10/mo website with one of those low-cost generic website builders is only $120/yr versus what our average investors pay of $99/mo (for 3 websites, our weekly Coaching Calls, our content marketing system, and high-performance built-in).

    But when you look at the return, you get for those dollars and your time… the story changes drastically.

    1 extra (or 1 lost) deal because of website performance is a big deal when dealing with real estate.

    1 extra deal pays for a Carrot membership for 10+ years.

    So focus on performance and the return on investment your real estate investing website system can provide you over the long run.

    Ongoing expert guidance and help from those who have done what you want to do.

    An often forgotten thing critical to your success in generating consistent leads online today and next year (over the long-term) is the support team behind you.

    If you go with one of those low-cost website builders, you can better believe that their pricing model doesn’t allow them to invest a lot into building the team and support structure to make your life easier and more successful over the years.

    If you’re paying $6/mo for hosting… you may be able to reach out to them for help with basic technical things… but most of the time, the questions that you need to be answered most are the strategy-related questions that can take you from no or mediocre results… to crushing it.

    With Carrot, we have amazing support (just ask around)… industry-leading training to show you exactly what our most successful members are doing to drive leads… and our full-time staff is among the industry’s most experienced online lead generation experts (specific to real estate investors). So if you have questions about your strategy… or your PPC marketing isn’t getting the results you need… or you’re ranked at the top of page 2 for your #1 keyword… who are you going to turn to at those cheap and low-cost website builders for the strategy help to get you over that hump?

    Weekly Live Coaching Calls, 1 on 1 Strategy Sessions, Industry Leading Training, We’re Here For You

    With Carrot, our weekly LIVE Carrot Coaching Calls, complimentary 1-on-1 Strategy Sessions with us, and fast strategy help are all included as a Content Pro member.

    It’s like having the most experienced lead generation expert on call… and it’s included in your Carrot membership at only $99/mo.

    The difference between amazing and no results is often the strategy help and expert guidance.

    If you want to try to save a few bucks and go it alone… how much extra time and money will you invest? For only $99/mo, it’s a no-brainer for high-level investors who recognize the value of their time and expert guidance.

    Getting The Right Tools In Place To Grow Your Real Estate Business (and have less hassle with tech issues)

    These days your website is one of those tools that is a really important part of your credibility, lead generation efforts, and the future of your marketing.

    More and more people are going online to find solutions to their problems (especially on cell phones)… so getting your web presence right is a pretty darn important thing these days.

    Just like you get the right direct mail before you spend that money to send out those letters… take the time to make sure your website is dialed in and will convert a high percentage of your visitors you’re working so hard to get… into qualified leads.

    We can help you here with Carrot, and we’d love to review your website and give you honest, candid feedback on what you can improve with your current site if it’s at one of those low-cost generic website builders.

    Just leave your website URL in the comments section below and we’ll shoot quick videos walking through changes you can make to your current site to make them more effective.

    And as always, we’re here if you feel Carrot is a great fit. Just take a demo or check out our pricing and plans.

  • Getting More Motivated House Seller Leads Online – David Brown Case Study

    Getting More Motivated House Seller Leads Online – David Brown Case Study

    One of the coolest parts of my job that I get to do here at InvestorCarrot is chatting with our awesome customers and diving into what makes them tick and what makes them successful.

    We record some of those conversations with customers and turn them into Carrot Case Study Calls so you can get some amazing insights from our successful customers on how you can grow your business, sharpen your mindset, and leverage online marketing more effectively.

    David BrownGetting More Motivated House Seller Leads Online With David Brown with Sell Now Home Buyers, a Carrot member for about 18 months as of the time I hopped on the call with him has been doing really cool things online with his real estate investing / wholesaling business. I was able to have him walk through an update of his story as an investor, where his leads come from, and what his online marketing strategy is that has led to 5-8 motivated seller leads per week and consistently profitable deals,

    David also has a really interesting perspective that most investors and Carrot members don’t have… his past career was building custom websites for real estate investors and in this case study he also walks through his decision to give up building websites and start leveraging InvestorCarrot’s highly specialized and effect inbound online marketing platform for his own business.

    Click the video ” Getting More Motivated House Seller Leads Online With David Brown” below to dive in!

    Getting Real Estate Investing Leads Online - InvestorCarrot Case Study David Brown

    On This Case Study You’ll Learn…

    • How David got started in real estate
    • His primary online marketing strategy to pull in motivated seller leads
    • Why patience is key when focusing on SEO to generate leads… BUT why it’s now his highest return on investment marketing strategy
    • How David is able to get closed and profitable deals from his online marketing at a total lead cost of about $150 per deal (and net $10k-$15k on each deal)
    • Why he gave up building custom real estate investor websites for clients and even though he knows WordPress inside and out… exclusively uses InvestorCarrot for his own real estate investing websites and his client (this is really interesting here)

    … and more!

    If you’re not an InvestorCarrot member and are interested to learn how we can help your business grow, take a free online demo here! 

  • Nearly $75,000 Net Profit With PPC Marketing and InvestorCarrot – Chris Campbell Case Study

    Nearly $75,000 Net Profit With PPC Marketing and InvestorCarrot – Chris Campbell Case Study

    One of the coolest parts of our job here at InvestorCarrot is hearing the stories from our members when they implement stuff leveraging our system and get great (life changing) results.

    Well, one day we got this email below from one of our investor members, Chris Campbell of Real Property Mavens.

    So we hopped on and did a video case study with Chris recently that you can dive into below.

    On this Carrot Customer Case Study we dive into… 

    • How he set a goal to do 6 figures his first year wholesaling (and fell just short)
    • How Chris got started and what spurred him to quit his job
    • How he found his first mentor (who he ended up closing 10+ deals with him)
    • What he learned from getting cut out of multiple deals by his mentor
    • How he lost $25k in profits on 1 deal by going “cheap” on the ______ _____ (find out in the video below)
    • How he transitioned into a full-time wholesaler and netted almost $75k in 6 months in 2014 w/ online marketing through InvestorCarrot
    • … and a lot more!

    Chris has a great story and he walks through how he started, how he got burnt, how he landed on his feet and went full-time, and what he does to generate his leads and deals right now in 2015 leveraging the web.

    Dive Into Chris Campbell’s Story Below!

    Nearly $75,000 Profit With PPC Marketing for Real Estate - Chris Campbell InvestorCarrot Story

    If you’re looking to ramp up your lead generation and you see the web as a way to get in front of more motivated sellers, cash buyers, rent to own tenants, and more… check out the InvestorCarrot demo and see what Chris and countless other investors are experiencing with InvestorCarrot.

    If you are an InvestorCarrot member and you’re interested in ramping up your PPC (payperclick) marketing like Chris did, check out our PPC services in the Carrot Marketplace.

    [cta offer=”ppcreport”]

  • 71+ SEO Keywords For Real Estate Investors and Agents – SEO Bible 2024

    71+ SEO Keywords For Real Estate Investors and Agents – SEO Bible 2024

    It’s that time again!

    Our annually updated SEO Keyword Bible for real estate investors and agents has been downloaded by well over 8,000 agents and investors in the past 18 months.

    Many of those investors have gone on to implement not only the keyword recommendations in the SEO Keyword Bible but also the step by step SEO tips in there to get some amazing rankings in Google with their InvestorCarrot websites and other websites as well!

    “I have several keywords on page 1 look at “we buy inherited houses Chicago” and see how many spots I have on page 1. And I closed a deal because a seller pulled up a keyword for a blog post I was ranked on” Rich Cascio

    What’s The 2024 SEO Keyword Bible For Real Estate Investors and Agents?

    We’ve expanded and improved the SEO Keyword Bible this year to make it even more useful for everyone. We’ve added keyword categories, built more robust SEO and keyword research training sections in the SEO Bible, and a fresh new design full of Carrot Awesomeness (yes, that’s a real thing ;-).

    The previous version had about 52 SEO keywords for real estate investors and agents, the 2019 version has over 71+!

    A few of the things new in this year’s SEO Bible…

    • Refreshed Cash Buyer, Motivated Seller, And Private Lender Keywords: There have been a few changes in the way buyers, sellers, and lenders are searching online today vs. a year ago… but also a lot of similarities. Download the report to see the current search trends. Pg. 19-21+
    • Note Seller Keywords: Are you a note buyer looking to get in front of note sellers in your area? We’ve added some of the most popular keyword phrases our research uncovered that note sellers are typing into Google every month. Pg. 24
    • Rent To Own / Lease Purchase Keywords: If you’re looking for “rent to own / lease purchase” tenants for your properties, there are a handful of keywords that’ll get you the best results. We’ve added many of these keywords to the list this year. Pg. 22
    • Expanded Keyword Research Training: To show how we do our own keyword research for SEO in the real estate industry, we’ve expanded the training section this year to show you (with screenshots) how we do it… and how you can too. Pg. 10
    • Localizing Your SEO For Greater Results: One of the things that have gotten our InvestorCarrot members such an edge on the competition this past year in the search rankings has been our efforts to help our members localize their SEO even more easily. We show you some of the ways you can localize your website SEO too, so you can capture highly targeted rankings in the markets you work in. Pg. 34
    • The Basics Of SEO And How To Optimize Your Pages Using These Keywords: We don’t sugarcoat things… SEO isn’t easy. But it’s a heck of a lot more fun and effective when you know how and why to use your keywords in your content. Pg. 26
    • A Simple Content Guide For Your Blog Posts: We’re big on content marketing. The Content Pro plan includes SEO’d and localized articles that many of our members are using to swarm their market online and capture more qualified traffic and leads. We show you our simple format for creating and optimizing a blog post to rank well for search phrases that matter in your market. Pg. 32
    • Additional SEO and Online Marketing Resources – Pg. 37
    • … and more!

    All for the big price of… FREE.

    All That We Ask In Return Is…

    If you dive into the SEO Bible and enjoy what you’re reading. Let us know! Post a comment on this blog post or comment on our Facebook page with your feedback!

    If you think the SEO Keyword Bible can help other investors or agents you know. Let them know! Share the resource with them! The more the merrier!

    Last… 

    Share this page on Facebook, Twitter, and/or LinkedIn with the fancy share buttons at the top of this page. It helps us continue to put out great free resources like this.

    Why? For many people, they may find that working with us for your websites and online marketing is a fit to help grow their business. Our members generate well over 45,000 leads a month right now… spreading the word helps us attract more people that we can help with our software and training.

    Get The 71+ SEO Keywords For Real Estate Investors & Agents: Download The 2024 SEO Keyword Bible Below!

    To download the SEO Keyword Bible for Real Estate Investors and Agents… all 41 pages of fresh research and training… just take the 2 simple steps below:


    1. Share On Social Media

    [share]

    2. Click The Download Link Below
    After You’ve “Paid” For The Report With A Quick Share!