Once you figure it out and repeat the process just a few times a year, real estate becomes a very lucrative and profitable business, with very little overhead.
– Carter Crowley
How Credibility and the Right Partnership Led to 38 Transactions in 2020 w/ Carter Crowley
The importance of the agent and investor relationship is something we’ve been talking about for a while now here at Carrot. We’ve often said that in the future, agents will need to invest, and investors should be licensed in order to better serve their leads.
Well, the future is now.
Now, more than ever, people are looking for ways to sell their homes. With the rise of iBuyers, people are looking to other sources when they are thinking about putting their home on the market. The agent or investor who is able to offer multiple solutions, is going to be able to complete more actions and help more people.
Here’s how Carter Crawley is doing it.
Read the Full Show Notes Below…
Carter Crawley is a Carrot client who is mastering the agent-hybrid model. His business has a healthy mix of deals, and his volume is double that of other investors or agents who try to fit everyone in the same box.
His versatility and ability to offer more than one solution have allowed him to serve more people.
Building That Credibility
Carter Crawley is generating a lot of leads from his Carrot site. His marketing is working amazingly well because he isn’t afraid to put himself out there and let people know what they are all about.
They are currently using Google Ads, Facebook, and a little bit of YouTube for retargeting purposes. They are also running cold calling campaigns and setting up mailers. However, video surrounds the brand.
Their website is laid out very well, with videos explaining exactly who they are and what they do. The website conveys trust and lets them know that Carter and his team can solve their problem.
With his videos, Carter is building rapport and credibility with his clients before he ever meets them.
The Power of 3
There is something about the number 3 that leads to higher conversions. Giving your customers 3 options will often lead to more sales. One option leaves your client with the ability only to answer yes or no. Having two options can make one seem expensive, while the other seeming cheap.
But having 3 options really makes people think. The highest price offering has all of the bells and whistles. The lowest-priced offering is just bare-bones service. While the middle option is the best value and the best service. Everybody wins.
As a hybrid investor agent, Carter can offer several options to his client. He can list the property. He can buy it outright for a lower price. Or he can present it to his network of buyers, allowing his client to sell fast while still receiving competitive offers. Again… everybody wins.
Don’t Be Afraid of Having a Partner
For Carter and his business today, his perfect partner is his dad. They can balance each other out and pick up where the other leaves off. Dad handles the contracts, service providers, and business management, while Carter goes on appointments, handles the financing, and gets the deals locked down.
That said, your partner doesn’t need to be your family member. It needs to be someone you trust who is just as motivated as you are to close deals and help others. Many people avoid finding a partner because they are worried about giving away half of their profits.
When you work with the right partner, your volume will go up, they will handle the aspects of the business that you don’t like, and your volume will go up exponentially.
You will be able to spend your time on the things that give you energy, which will lead to better service, happier clients, and more closed deals.
Loving What You Do
For anyone watching or listening to this podcast, it is evident that Carter is passionate about his work. You can see how every aspect of real estate excites him, especially when he is able to find solutions that truly help people.
Carter and his team aren’t just after the money, they are a true helping hand for people when they need it most.
In markets with little competition, the product and the offering are often the most important factors a prospect uses to decide what company to work with.
But in a cluttered market, with lots of competition, like today’s real estate world… credibility has grown to trump “product” as the main deciding factor to make or break your next deal.
So, what are the top 5% of real estate investors and agents doing to build more credibility in the market and make their competition irrelevant?
Trevor Mauch, CEO of Carrot, dives into specific examples and lays out his Credibility Score theory to help you determine what you should fix ASAP to build your credibility even more.
Listen to the Podcast
[podcast-subscribe]
Podcast Timestamps & Highlights
6:10 – What the consumer’s path to find a credible company online looks like. 10:00 – Recognizing competitors’ opportunity to move in and cloud the consumer decision process is essential. 12:00 – Example of an effective self-mailer used to build credibility.
15:15 – Marketing stages breakdown for real estate. What the most important pieces are. 17:45 – Look at your past and present marketing numbers and build credibility after the first contact from a lead. 18:50 – What it takes to build credibility into your real estate website. 22:00 – We’re in the age of trust and credibility. Everyone is online. What are you doing to cut through the clutter? 26:30 – Build a process within your business that adds credibility. 29:15 – Taking a look at Opendoor and Express Home Buyers. Two examples of companies with a good credibility strategy. 32:20 –Diving into Carrot’scredibility strategy. 33:45 –Stanford’s Web Credibility Research Center – 10 credibility score items people view on a website. 37:20 – What is the #2 most visited page on your website? 39:30 – Does your real estate website look good on mobile? And what you need to fix if it doesn’t. Use our mobile check tool. 42:40 – What does credibility mean? And how to do it so you connect with your lead more effectively. 44:00 – Using the credibility score formula and how to build credibility through social media and testimonials. 53:00 – Stacking upon the credibility score – Being picky on your website credibility. 55:00 – Using some how-to’s to beef up the overall impression of your real estate website. And the importance of controlling the conversation around your brand. 1:02:15 – Build things unique to your offerings to stand out from the online competition. Such as badges and logos. 1:04:30 – Creating the connection with credibility and working hard to go the extra mile to show you’re an expert in your market.
Not when it comes to optimizing your websites for conversion. ;-)
Constantly, we’re on the look-out for new ways to improve your (our member’s) website conversion rate. But we don’t just want to increase your conversion rate, we want to make it dead simple for you to make those conversion rate improvements.
In other words, we want to help you convert more visitors in less time.
The Carrot Credibility Bar
Here’s a look at what this credibility bar might end up looking like on your website. This is a version with a testimonial.
And here’s a version with logos.
If that ain’t enough for you, then we even have a custom version where you can add your own text and images to your heart’s desire – like we did with this block quote…
Or video…
Pretty awesome, right?
But this new feature isn’t just remarkable because the dev team here at Carrot did an amazing job designing it and making it easy for our members to use.
No. The feature is amazing for another, more important, reason.
It’s going to help you build more credibility on your website, instantly. But you don’t have to take my word for it.
ConversionXL ran an in-depth test to determine which type of social proof on a credibility bar is the most effective. They used testimonials with and without photos, logos, social sharing buttons, and a whole slew of other types of social proof.
Here’s one example.
Then, they had a control version that ran without any credibility bar.
In the end, one thing was for sure: every single variation of the page with some type of social proof performed better than the control.
And the reason is simple: when people arrive on your website for the first time, they have no reason to trust you. You have to show them that you’re trustworthy. Of course, you want to do that as quickly as possible to avoid them bouncing from your website.
This is why a front-and-center, top-of-the-page, no-scrolling-required credibility bar is so damn effective at building that necessary trust.
People see it the moment they arrive on your website and it confirms for the visitor that they can, indeed, trust you.
Just consider massive organizations like Opendoor, insurance.com, or ourselves ( :D ) that count on a credibility bar for building trust with visitors.
So, you’re probably wondering by now, What should I put on MY website’s credibility bar?
For that, there are a few different options.
Consider…
Displaying a compelling testimonial from a happy customer.
Displaying a series of logos from publications your business has been mentioned in.
Displaying a series of logos from other companies you’ve worked with.
Displaying awards your business has won.
The way you to choose to use this feature will depend on how you want to build credibility with website visitors and the kind of credibility builders you have access to.
But, to help you make an informed decision, here are the types of social proof that ConversionXL found (from the study I mentioned earlier) had the highest recall rate among participants, and thus (this part is conjecture) the highest impact.
As it turns out, testimonials were the most effective at generating website visitor recall.
Whatever type of social proof you choose, every single Carrot member should be able to make use of this feature – whether it’s through a testimonial or a series of company logos. This feature worked with our real estate agent websites as well!
Plus, a credibility bar can help you stand out from other websites online (i.e. the competition), giving you the extra edge you need in your market.
If you still don’t want to use the credibility bar, though, no worries. This feature is completely optional, so you can just leave your website as it is now if you’d rather.
In competitive real estate markets, your online credibility score—the subconscious evaluation prospects make when visiting your website—can dramatically impact your deal flow and determine whether potential clients choose to work with you.
Key Takeaways
Visual elements like clean logos, authentic local images, and properly formatted testimonials with real photos and names significantly impact your website’s credibility.
Your “About” page is typically the third most visited page on real estate websites because prospects are evaluating whether you’re the right company to solve their problem.
Every element on your website either adds to or detracts from your credibility score, including social media links that should only be included if they enhance rather than harm your professional image.
Audit your website and marketing materials to eliminate negative credibility points and strengthen positive ones—from logo clarity to content authenticity—to stand out in a crowded marketplace and earn the trust of potential clients.
But, it amplifies when you have a competitive market. When you’re in a market with a lot of competition but lack online credibility, you have lower deal flow.
When a buyer or seller has multiple choices, they often look at the agent’s or investor’s credibility.
To help you learn how to build online credibility for real estate, we’ve devised the “credibility score.”
Whenever you go to a store, whether online or in person, you go to the grocery store. You’re walking in the grocery store, and subconsciously, there are all kinds of things that you’re doing to size up that grocery store.
Is the floor clean? Are the vegetables arranged in a way that makes sense? Are they rotten, or are they good? Are the people who work there wearing good clothes, clean clothes, or something that’s a uniform that looks like they’re put together? Are they friendly? Is the signage in the grocery store in a make sense way?
All these little things stack up to create this score subconsciously in your mind. You’re probably not going to work with that grocery store because one of those things is wrong.
You’ll probably not choose not to work with the grocery just because the signage isn’t exactly clear and clean. But, when you stack up all those together, and there are these negative credibility marks, what happens is, you leave the store and you go somewhere else, and you’re not sure why sometimes.
You can’t place your finger on why you chose not to work with that company but another one, but this credibility score is subconsciously stacking up in your mind.
We’re going to walk through as an agent or an investor. How do you size your business and find your credibility score?
The first thing you need to look at is to realize people are subconsciously sizing you up, whether you think about it or not. If you’re doing what everyone else is doing, you’re probably not giving yourself many positive credibility marks.
What we’re going to be doing is looking at the website. There are a lot of different things that people are doing when they’re trying to size up your website and size up your credibility score subconsciously.
How to Build Online Credibility for Real Estate
Having Clean Logos Is Important
The first thing they will be looking at is your logo area, your logo area. Is your logo clean, or is it fuzzy? Is it pixelated? Does your logo match the colors and the branding on your website?
I know that’s a little thing, but it’s one of those things that people can go, “Well, there’s something off. I can’t place what it is, but there’s something off,” so make sure you have a very clear, clean, simple logo design that delivers the benefit or delivers the good, warm, fuzzy feeling.
Make sure that the colors on your website match up. That’s a positive credibility mark. Here are a couple of good examples.
Credibility Badges
Are you using specific badges to show that third-party processes and third-party entities vet you? For example, the Better Business Bureau.
Credibility Badges on a Carrot website
Maybe you’re a member of the local Chamber of Commerce. Or, a designation with some entity such as a CCIM in your profession is a respected designation. Those badges help in a big way. Those are all positive credibility marks.
Demo Carrot: How many deals are you losing to your competitor’s website?
Let’s say you have social proof on your site, so you have testimonials formatted correctly. Just because you have testimonials doesn’t mean that’s a positive credibility mark.
We have other content on how to format a testimonial correctly. If you format a testimonial incorrectly, it could be a negative credibility mark because if you just put a testimonial up there that has the person’s words.
Let’s say you just used their initials, TK, with no picture or other context around that testimonial. People think it’s not real, so it could detract from the credibility.
When you’re building out your testimonials, have pictures of the person or photographs of the property. Put as much of the person’s information on there. Tom, whatever, and then their location. Trevor Mauch, location Roseburg, something like that. It adds more credibility to it.
Use Real “Local” Images
Other things, the content, the pictures, all of these things stack up. Are your photographs localized?
Do you have authentic images on your website? Or are the photos stock images? In the studies, we’ve done and other studies we’ve corroborated with, stock photos don’t lend toward credibility, especially if they’re too stocky.
There are stock photos that look amazing and stock photos that look clearly like stock photos.
People look at a website and go, “I can’t connect with this website. It looks like a stock photo. Maybe I’ve seen the same photo on another website.” If you’re a Carrot member, swap all the images with local, real ones for your market.
Get rid of any stock photos of people you’ve not worked with and put pictures of people you’ve worked with. Make sure that the images look like houses that are in the area. If you’re in Phoenix, your photographs should look way different than someone up in the Northeast part of the US.
What are you doing to build a storyline and connection with your prospects?
They’re going to your about page because they’ve already probably discovered that you have a solution. You have a solution that can solve their problem. They’re already past that. They don’t need to know whether you can solve their problem.
They need to know whether you are the company they want to choose to solve their problem, so they’re going to your about page.
If you’re using social media, such as adding your Facebook link, make sure they give you positive credibility, not adverse.
If your Facebook page isn’t built out, has minimal engagement, and stock photos, that’s negative credibility. So get it off.
Don’t put that link on your website. Don’t put the link in your marketing. If you’re going to use social, use it to build your credibility. Never use it as negative or neutral credibility. It’s going to hurt you.
Optimizing Your Website For A High Credibility Score
Audit your on and offline marketing. What’s your credibility score look like?
Go through each thing subconsciously and then start to put a plus or a minus on it and add those up.
One by one, eliminate every single one of those negative credibility points.
Is it easy to read on mobile, or is it not?
Is your logo pixelated?
Does your branding match up?
Does your content make sense?
Does it look localized?
Do you have real images?
Do you have real badges?
Does your social media actually help you?
Make sure you pay attention to this. Go check out your website right now. Let us know what you found in the comment section and what you’ve found to be your biggest credibility driver.
Know you know how to build online credibility for real estate. Implement this, and let us know how it works!
So you’re getting ready to launch your online marketing campaign, but you’re probably thinking “Man, what type of website am I going to build?”
At Carrot, we have general credibility websites and we have targeted websites. Where the targeted websites are specific to a certain type of lead. It could be a motivated house seller. It could be a cash buyer. It could be a retail buyer. There could be a note seller or buyer. You get the idea. Those are very, very targeted towards a certain type of lead.
We get a lot of our clients asking us, “Why can’t I focus it all into one general credibility site?”
Or, “Is a general credibility site going to work well or perform as well as a targeted site specific for, as an example, motivated house sellers?”
Well, this video and post are going to walk you through the data and what the actual results are and what you should do depending on the type of lead you’re looking for.
So, first of all, we’ve got the general credibility site. A general credibility website is mainly focused on, just that, building general credibility for your company.
So, it could be trying to get people there to show them who you are. What types of things you’re doing. What types of things you’re doing in real estate. And it could be multiple things.
Saym, we’ve got this real estate fund and we’re flipping houses, so we buy houses. But we also sell houses and oh, by the way, did you also know that we do rent a home?” So it’s kind of “here’s who we are as a company”, and build that credibility.
You could be looking for private lenders on that website. You could be building a cash buyer list on there and selling properties. That works really well on a main company credibility website.
But it’s a lot of general stuff. It’s not really focused in on any one particular message. And it’s a split message.
Your home page might say, “Hey, we are a real estate investment solutions firm. We buy, sell and rent houses.” But you’re going to be talking about all of that stuff if you’re on the homepage.
So there’s no one focused message if you’re doing direct marketing toward that.
If you’re driving a house seller there, they’re then going to get distracted by other messages. They’re going to get distracted by the message about investments. They’re going to get distracted by the message about looking for cash buyers and private lenders.
If you’re doing direct marketing and paying money to drive people there, you don’t want to distract the message.
But the general credibility website serves a very specific purpose.
If you’re networking at your local chamber of commerce or rotary, you’re probably going to hand them the business card that drives them here. This website is then going to drive people toward your other specific target websites if you’re doing multiple things in your business.
So you might have a link that says, “Sell your house.” And it’s gonna drive to your house seller specific website, ideally. That’s what the data shows works the best.
General Credibility Website
Real Estate Website Design: Targeted Credibility Sites
On the other side, you have the targeted website. So, when we suggest that you focus on using a targeted website, it’s any time you’re actually going to be actively driving people to that website to convert as a lead.
These websites are set up for conversion.
The general credibility websites are not particularly set up for conversion. They’re going to be great on mobile and there will be landing pages on there that are set up for conversions.
But the overall path is not set up to convert at a high, high rate. It’s set up to build credibility for you.
These targeted websites are set up to convert at a high rate for one particular type of lead.
You can see the eye directors on our Carrot websites, the big buttons. The very, very focused message. If you land on a motivated house seller website with Carrot, or if you’re building one, it should be very focused on that motivated house seller. Not on cash buyers, and then rent-to-own tenants and private lenders.
Your entire website should be focusing on how you can help that seller. And that’s what will perform the best for you. It doesn’t distract them away from your messaging.
Motivated Seller Targeted Website
The website is specifically set up to convert one type of lead ideally.
So, if a motivated house seller website speaks to the seller, it’s going to convert them.
If you want to list properties for sale, then you set up another website for that to speak toward that. “Hey, we have discount properties. Join our list or see our properties here.”
Or, you can fit that into the main company site too. You can kind of pull double duty with the main company and cash buyer if you want to.
Buyers Lead Website
Pay-Per-Click Traffic
Lastly, your targeted websites are where you’re going to send all of your paid traffic.
Please do not send paid traffic to the main company website. It’s unfocused. It’s untargeted. It’s building good credibility. But then it has all these rabbit holes that your prospects can dive around and they might go down the wrong rabbit hole and not become a lead of yours.
So, they’re focused on conversion, specifically set up to focus on one type of lead. A very focused message on one type of prospect and how you can help them.
They’re sites that are optimal for paid marketing. If you’re driving paid marketing to a main company credibility website, unless you vastly adjusted it, you’re probably wasting some money.
Ending The Debate Of Credibility Sites Vs. Targeted Sites
So that’s what we would do. That kind of hopefully ends the debate, credibility site versus a targeted website and what you use in certain circumstances. Ideally, if you’ve got your main credibility website and you’re looking to generate any leads online, you’ve also got at least one targeted website for your actual marketing activities.
Join us on our other episodes of the Carrot strategy sketch because we have a lot of other topics to dive into and most are under 10 minutes. They’re going to help you get light years ahead of your competition and shave off months, if not years, on your learning curve.
Also, be sure to check out the CarrotCast, which is our weekly podcast. Subscribe to our YouTube channel so you can see all of our videos before anyone else can. So, check us out and be sure to hit us up with comments and questions.
In a field with low entry barriers and many unethical operators, a credibility-focused real estate investing website is essential for standing out and convincing motivated sellers, cash buyers, and private lenders to choose your company over competitors.
Key Takeaways
Show real people behind your company through photos, names, and bios, as hiding personal information damages credibility and reduces conversion rates.
Highlight your expertise and make it easy for prospects to contact you through the “big three” contact methods: phone number, email, and mailing address.
Borrow credibility from respected sources by showcasing testimonials from established companies, logos of organizations you’ve worked with, and featuring any media mentions.
Implementing at least seven of the nine credibility-building website elements will put you ahead of 90% of your competition and significantly increase prospect trust, leading to more closed deals and business growth.
So, how do you boost your real estate investing website credibility?
Real estate investing is one of those professions where the entry barriers for new investors are so low… there are lots of unethical investment companies out there giving real estate investors a bad name.
So, how do you stand out above the crowd… and make it so that when a motivated seller, cash buyer, or private lender finds your website… they feel compelled to work with you?
First…
Importance Of Building Credibility (and how to do it with your website)
It goes without saying… that today consumers have more options than ever. If you’re a motivated seller going into foreclosure… or a private lender doing your research… one of the first things you’ll look at after you hear of a company is THEIR WEBSITE to see if they are real.
Our society is an internet society now. Just look at the phone book and newspapers… those businesses are in decline… while internet news sources and directories are on the rise. People go to the internet to research companies they’re getting ready to work with.
So, what will a private lender prospect or motivated seller see when they search for you online? Will they even visit a website? If not, people immediately think, “They don’t have a site… are they a real company?”.
If you have a website that doesn’t have the 9 elements below... that could be even worse. Is your website harming your credibility (if I had to guess, I’d say probably 60%+ are).
If people don’t feel comfortable that they want to work with you within the first 2 minutes of being on your website… odds are you’ll lose that business.
So, here are 9 ways to boost your real estate investing website credibility.
See How Carrot Works How many deals are you losing to your competitor’s website?
9 Ways to Boost Your Real Estate Investing Website Credibility
Stanford University did a study called the “Web Credibility Research” project. Stanford compiled 10 elements that your website should address that can either make or break your credibility as an investor… we’ve consolidated them into 9 elements that, without them… your credibility (and profits) are likely suffering. See how many of these your real estate investing company website is doing well:
Show that you’re real people behind your company – Most investors we work with to help them build their online presence for their real estate business are hesitant to put too much personal information on their site. They don’t want their name, picture, bio… anything… on the site. If this is you too… it’s hurting your credibility and results. Ask yourself this… do you like it when you’re on a website, and you can see the actual faces of the people behind the company? Yes, we all do. It increases conversions and leads.
Show that honest and trustworthy people stand behind your site – A lot like #1, your website visitors land on your website with their scam detector running in full force. They want to know that they can trust you to help them solve their problem (save them from foreclosure or get better returns, etc.). How do you do that? A short bio on your site, again… a picture of you and your team (we teach our members ways to build credibility even if you haven’t done deals or don’t have a team), testimonials are a biggie, etc.
Highlight the expertise your company has – Over half of the investors, we work with feel that they don’t have enough “experience” in real estate to put on their site. But, once we dig… they usually have a lot more experience that makes them qualified to provide great solutions to buyers, sellers, and investors than they think. Anything that you feel helps you in your real estate business qualifies. One gal had never done a real estate deal herself… but she was an executive assistant to a mega investor in New York for years, was a certified Draftsman, and had managed rehabs for another investor for a couple of years… that’s an experience that should be on your website. Or, heck… even if you’re just getting started… leverage the knowledge you’ve gained in your education or your mentors’ experience for now. Bottom line… if you don’t feel you have enough experience related to being able to help your clients reach their goals… then you should rethink your decision to be an investor (or go out and get that experience).
Make it easy for people to contact you – Simple. Obvious. But overlooked. Have the “BIG THREE.” Phone number, email, and mailing address on your site. It gives people a feeling that you’re not a fly-by-night operation… and easy to get in touch with if they have a question or problem. You can get a free phone number from Google Voice, and a professional mailing address from your local mailbox store if you don’t have one.
Design your site so it looks professional and clean – Who likes to land on a website that looks like a 12-year-old made it in 1998? Find a nice clean design with lots of whitespace on the site… with crisp, clean graphics. It doesn’t have to be fancy… or flashy. In fact, flashy isn’t a good thing.
Make your site easy to use and useful – Easy to use = not too many links on your site. Give people a few options… don’t confuse them. Useful = providing great content on your website that helps your visitor solve their problem. Your motivated seller site targeted at assisting people in stopping foreclosure could have a FAQ on the foreclosure process, free guides on helping them to stop foreclosure, information on how your company works with homeowners, etc. Give them great information… it builds massive trust.
Update your website content often – Have you ever gone to a website and seen somewhere on the site where it said the last blog post was done ten months ago? Or when you read the site, and it references old, outdated information? This is a credibility killer. Update your site regularly. We teach our Carrot members our process for creating great blog posts, optimizing those posts for Google rankings, and making it so easy that you never have to think about what to write about next. It’s simple when you have the right process and system for your content. But, aim for a new blog post every week if you can… once a month minimum (not only does this help for credibility, but it also helps your search rankings and leads!)
Avoid typos and errors – Enough said.
Borrow credibility from other sources – A great way to build credibility on your site is to borrow it from other credible sources. Have you been on a website and said “As Seen On TV” or “As Seen On Google”… or a site that has a quote from a famous and respected person? That’s all “borrowed credibility.” If you work with a real estate agent from, let’s say… Century 21… get a testimonial from them and ask permission to put the Century 21 logo on the site as a “company we’ve worked with.” Can you imagine the credibility that’ll give you in a website visitor’s eyes when they see the symbols of companies they know and respect on your site?
So, how many of those 9 credibility builders for your real estate investing website are you doing on your website?
If you’re doing 5 or more… you’re ahead of the curve.
7 or more… you’re doing better than 90% of your competitors.
All 9? You’re crushing it and should be teaching this lesson alongside us :-)
Action Plan To Boost Your Real Estate Investing Website Credibility
Real estate investor websites can be a huge tool in building credibility, or they can harm your credibility. If you currently have a website, pick 3 of the 9 elements above and implement them on your website this week. If you don’t have a website, make a commitment to get online this week, but keep credibility in mind as you do so.
Of course, we’d love for you to work with Carrot (and we have many of these 9 elements already designed into our website templates), but if you’re still on the fence, here are what we consider the 10 Best Real Estate Website Builders.
What you’ll learn: How to consistently ask for, collect, and publish high-impact reviews that build trust, drive conversions, and strengthen your SEO visibility without sounding awkward or pushy.
Turn Every Happy Customer Into a Marketing Machine
In this guide, you’ll learn how to systemize the review-collection process used by top Carrot members to earn 50+ five-star reviews in under 20 minutes a day. You’ll get proven scripts, templates, and automation ideas to ask for reviews the right way through email, text, in-person, or even your follow-up sequences. By the end, you’ll have a plug-and-play framework that helps you capture authentic stories from clients, amplify them across Google and social platforms, and turn credibility into consistent inbound leads.
What’s Inside?
Who to Ask for Reviews
How to Ask (Without Feeling Salesy)
Email & Message Templates
In-Person Review Requests
Where to Ask + Where to Publish
Bonus Tips from Top Carrot Members
Get your free guide
Download the Customer Review Machine
I wish I would have done it a long time ago. My conversion as compared to before is unbelievable.
Steve Londeau
Steve Buys Houses Fast
All other marketing channels are just tactics; Carrot is the big chunk in the middle that was just missing.
What you’ll learn: How to quickly create a high-converting About Page that builds trust with motivated sellers and sets you apart from other investors.
The Definitive, Ready-to-Use “About Page” Prompt
This resource is a ready-to-use prompt that helps real estate investors craft an effective About Page without starting from scratch. By following the instructions and filling in your details, you’ll end up with a professional, persuasive page that builds credibility, communicates your mission and values, and encourages sellers to take action.
The About Us page is the second most-visited page on most websites, so make sure you nail it!
What’s Inside?
A swipe-and-deploy About Page prompt built for real estate investors
Structure guidelines to format your page for clarity and trust
A bonus checklist of credibility boosters like photos, video intros, and case studies
Step-by-step fill-in sections for company details, story, and credibility markers
Copywriting tips to naturally include seller-focused phrases
Examples of reviews, press, and third-party validation you can add
Get your free guide
Download the About Page Prompt
I wish I would have done it a long time ago. My conversion as compared to before is unbelievable.
Steve Londeau
Steve Buys Houses Fast
All other marketing channels are just tactics; Carrot is the big chunk in the middle that was just missing.
Create and customize your site yourself, or leverage our experts to personalize your site quickly and with minimal effort. We offer several website setup services.
Quickstart
$275
one-time setup, per site
Feeling a big overwhelmed? We’ll get you started with some site personalization.
Choose this option during checkout.
Quickstart Plus
$1,200
one-time setup, per site
Zero time to set up your website? Most members choose this option for a quick win and best path to success.
Choose this option during checkout.
Concierge Set Up
Contact Sales
one-time setup, per site
The ultimate setup service! Let Carrot’s website experts bring your brand online with a customized site.
I was nervous, but to my surprise, my new Carrot site started to immediately generate motivated seller leads… The migration of my already high SEO ranking site to Carrot was a seamless process. Carrot was sensitive to my existing high ranking long-tale URLs and did a great job making sure the migration kept my already ranking content. I closed my 1st Carrot deal within 45 days of launching the new site.
Tyler Ford
WeBuyHomesInTucson.com
Right now, with Carrot, it’s safe to say we’re averaging about 4 deals a month and our average deal is about $25,000 bucks. I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed. I couldn’t survive without the SEO package.
Mike Wall
RE Investor | Ohio
If I could go back, I’d tell myself to take this leap sooner. Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted. Now, when people reach out to me, they’re truly ready to sell.
Keith Sant
RE Investor | Washington/Texas
Frequently Asked Questions
What happens after I join?
First, we’ll ask you about your business so we can personalize your experience.
Then, you will create, personalize, and launch your website.
Next, pick your traffic plan and use our guides and training to grow your online marketing.
You can join the Carrot Community for support, updates, tips… and to celebrate your wins as you generate traffic and leads!
Does Carrot “do my SEO” for me?
Carrot sites are optimized for SEO—meaning known best practices and tech is already in place!
When you create your site, we will ask you some questions and automate the initial on-page setup. Often times this jumpstart helps our customers sites get ranked for popular searches in their local area within 2 weeks… but your ongoing need for optimization and SEO work depends a lot on your location and competition.
Track your ranking progress in Carrot’s SEO tools, learn from our SEO guides—and should you want to invest in more help, we can make introductions to vendors in our marketplace
What if I need more than one website?
Add more sites at any time for just $29/month!
Carrot members add additional sites for other lead types, industries, or locations every day.
Looking for something more specific? Contact our team and consider a service to help you set up your unique site. We’ve seen members grow from Real Estate Investing into other industries and create personalized Carrot sites to their needs.
What makes Carrot better than other website builders?
Performance and ease of use.
We focus on data driven websites… designed to help you rank easily, while converting more traffic into leads. This means we are constantly testing our websites to make sure they perform. For more information check out our Carrot Methodology.
You can have your first website live and ready for use today!
Does Carrot website pricing include hosting?
Yes, all plans come with secure and fast managed hosting. That means you don’t have to worry about updates, plugins, backups, firewalls and all that tech stuff. We’ve got it!
Is there a set-up fee?
Most new Carrot members do their own setup through our automated site creation system. Our team is here to support you if you run into any issues or have questions.
If you prefer for us to do it for you, you can leverage our team of experts to help you setup and design. See our optional setup services above.
Can I move my current website to Carrot?
You can move your existing domain to a new Carrot site. And you will want to configure that new site with your existing branding and credibility (like logo, testimonials, projects, etc).
We do not typically recommend trying to re-create an existing website on Carrot unless you are an expert and know your previous work will outperform our optimized systems.
If you have a site that already ranks well for your important keywords, please contact our team and we can discuss a Concierge Migration to help ensure a successful transition without losing your current results.
What happens if I want to cancel?
We would be bummed to see you go. But simply go into your account and request a cancellation… that’s it. If you are within 30 days we will honor our 30-day money back guarantee.
You are free to take and reuse any content you created for your site, but any content from Carrot’s Content Library or page templates cannot be reused elsewhere.
Does Carrot provide phone support?
Yes! Phone support is a feature for our premium support add-on.
If you need additional ongoing support, you can add or remove this at any time from within your account.
Simply schedule a call with our team through the support options in your account once you add this feature.
I started leveraging Carrot websites and not only was I able to claim the number one ranking but I get leads consistently. Carrot has become one of the biggest assets of my business.
MIKE BORGER
Oahu Home Buyers
Carrot has become the foundation to my business. If you want to rank and you want to convert leads from motivated sellers then you need Carrot because you won’t even compete without them.
Who to Ask for Reviews
