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If you’re not good at putting certain pieces together, find someone who is. A partner or a vendor like Carrot. Nobody is good at everything.  – Adam Mitchell The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty Read the Full Show Notes Below… In this episode of Behind the Deal, we are back with Adam Mitchell and Lance Doty to go behind the scene of one of their most recent transactions. You’ll learn how to find cash buyers, how to host the perfect real estate meetup,  and how to make cash offers with complete transparency while turning a healthy profit. The Deal This particular deal involved a mobile home on a piece of land in a popular area. The lead came in via SEO and was a young woman who was helping out her grandparents. They had been living in a run-down mobile home that the neighbors were eager to see gone. Lance and Adam were able to…   Help the seller pay off what was owed Help the buyer find an ideal piece of land Help a contractor who needed the mobile home And still turn a great profit on a deal where everyone came out ahead Finding Cash Buyers One thing a lot of our listeners ask is how to find cash buyers. So much of our marketing is dedicated to finding sellers –  it’s important to have a way to sell properties once you have them under contract. Adam and Lance find buyers by…  Searching the top real estate Facebook forums in their market Getting deals in the door – this will always help to generate new leads Utilizing SEO and a dedicated Carrot site to find cash buyers Hosting Meet-Ups Through networking, both online and in-person, Lance and Adam have been able to grow their buyer list to over 600 people.  The Perfect  Real Estate Meet-Up Most people attend a Meet-Up expecting a pitch. These gatherings usually have a catch, with something being sold at the end. Adam and Lance look at things a bit differently. They are there to share what they know, to network with the community, and to learn. While it has been a great way to find cash buyers, it has also been a great way for them to build credibility in their community. Another great thing they do is to host the Meet-Ups at properties they have under contract. Instead of a bar or restaurant, people can come and see a house mid-construction and when it’s finished! Making Transparent Offers So many investors walk into a house, acting as if they will be using their own funds to close when it simply isn’t the case. If you are unable to find a buyer, you will have to cancel the contract, waste the seller’s time, and worry about tarnishing your reputation. When Adam and Lance are wholesaling deals, they are very transparent with their sellers. They let them know that they will use the option period to get a buyer in the door, and once that’s done, they will close. We’ll have more on the ethics of wholesaling coming up in the not-so-distant future – so watch your inbox!  Tips That Actually Work: SEO Grader Our SEO Grader tool will give you a high-level view to ensure you are doing the right things for SEO. It isn’t overly complicated – it will help you improve your social previews, title tags, and meta description. Be sure to take a look at this great tool when creating any content for your Carrot site! Follow Our Guest:  The Home Buying Guys‘ Carrot site The Home … Continued

People ask, “How do you convince people to take a low offer on a property?” We don’t. It’s either a cash deal opportunity or a listing. – Lance Doty The “Hidden Door” Deal w/ Adam Mitchell & Lance Doty Adam and Lance are two of the best in the business. Their dedication to transparency, service, and providing sellers with options has allowed them to create a profitable and scalable business. Today we are going Behind the Deal to learn how Lance and Adam were able to increase a home’s square footage, help a homeowner through a difficult time, and walk away with $80k.  Read the Full Show Notes Below… Adam and Lance are operating a lead generation business. They have found great success in real estate because they always offer transparent service and refuse to box sellers into one type of solution. Their focus on inbound leads and hybrid solutions has allowed them to maintain a 1 in 10 close-ratio, with their numbers getting better each year. Here’s a look at one of their latest deals which resulted in a great profit, a happy seller, and a mysterious room behind a hidden door. The Deal Adam and Lance rely on inbound leads to run their business. Facebook ads and SEO are 80% of their business. Their form is set up to provide them with all of the information they need when going into a call. They know going into this deal exactly what the homeowner was dealing with and what they wanted to get for the home. Their initial offer was low and after running the numbers they were able to get closer to what the seller wanted. After purchasing the property for $185k, they were able to sell the property for $370. After their renovation costs, holding costs, and selling costs, they were still able to walk away with a profit of $80k. The “Hidden Door” & Lessons in Square Footage After buying the property, they discovered a 12×14 bonus room that was located off of the garage. Because there was no direct access to the house, it was not included in the square footage of the property. Adam and Lance were able to add a door through the existing laundry room and into this bonus room, thus adding more square footage to the property. While they contemplated turning it into a full-blown mother-in-law suite, the returns just weren’t there. Being Approachable One of the most innovative things Adam and Lance incorporate into their marketing is the use of video texts. After Lance meets with a seller or talks with them on the phone, he will send a short video text telling them more about the business and thanking them for their time. This quick video helps people get to know him while making the business stand out from the rest. It personalizes the experience, which is an effective marketing tactic in any industry. Winning with the Hybrid model Listing homes is not what Adam wants to do. However, The Home Buying Guys are dedicated to finding the selling solution that will best benefit the client. By bringing an agent onto their team, they are able to funnel the retail leads and split the commission 50/50. Fewer leads are wasted and more homeowners are being served. By offering multiple options, Lance and Adam are able to have a greater impact on more people. Tips That Actually Work: Adding a Bio Block We are all about transparency and credibility and a great way to convey that is on your About Us page. The seller needs to know who they are … Continued