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111 Best Real Estate Keywords for Agents × × Featured Resource: The Ultimate SEO Keywords Guide Download for Free Table Of Contents Part 1: Setting The Stage — The Basics Of Keywords and How We Found The Most Profitable Ones To Target. Part 2: Building The Foundation — Top Keywords To Use Part 3: Implementing Your Keywords — What To Do With These Keywords On Your Website. Additional Free Resources From Carrot Part 1: Setting The Stage: The Basics Of Keywords and How We Found The Most Profitable Ones To Target 64,000 Leads Per Month And Counting… When we started Carrot, our goal was simple. We wanted to create the most effective inbound online lead generation platform for high-achieving real estate professionals. 2014 was our first full year in business, but by no means our first year generating real estate leads online. And now, our Carrot members pull in over 13,000 organic SEO leads per month through their Carrot websites (which is why we call it “Carrot.” Dangle our sites in front of your visitors, and they convert into leads better than the average real estate website by far). So get inspired by these 3 quick examples below of real estate professionals who chose to focus on SEO for their lead generation. These are just 3 of the hundreds and hundreds of Carrot members all over page 1 in Google for keyword terms that can help you get the right leads and close more deals. SEO isn’t the holy grail of leads for every business. But when you focus on the right keywords, have the right system and tools to make ranking easier, and have support to get there, it can be a great source of leads to add to your business. How Do SEO And Real Estate Keywords Play A Role In This? A huge part of Inbound Online Marketing as a real estate agent is getting your websites, YouTube videos, and other resources to rank well in Google for keyword phrases that prospective buyers and sellers searching online. So what is a “keyword phrase?” Consider this scenario for a minute. You don’t want to cook tonight and decide to go for dinner instead. The usual restaurants come to mind, but you want to impress your spouse and put in a little extra effort. So you hop on the computer and search for restaurants. You might start your search by food type (Seafood, Mexican, Italian) or look for a restaurant based on reviews and price. Does this look familiar? Google gives a few suggestions and then gives you search results that it thinks are the most relevant. Then you click some of those websites and check out the restaurant’s menu, price, and reviews. If everything looks good, you decide to try one of them. Did You See What Just Happened? This is the power of inbound marketing. Millions of people every day go to Google with questions or problems. If you can be on the first page of Google’s rankings, prospects come to you. As a real estate agent, your job is to get your website (the solution) in front of your prospect (house sellers and buyers) to help solve their problems. For example, if you want to purchase a house in Detroit, MI, you might Google “buy a house in Detroit.”  Or “real estate agent in Detroit.”  The websites that show up in the first several results in Google are the ones that will get that traffic to their websites, and as long as their website is set up to convert visitors, those websites will generate the most leads. Why Are SEO … Continued

What is SEO for Real Estate Investors? SEO for real estate investors is the process of increasing your website rankings by improving on-page and off-page factors such as keyword content, page speed, descriptive URLs, and backlinks. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now Choosing a domain name Your domain name serves as your website’s digital address and a crucial first impression. While it can influence SEO to some extent, it’s not the sole factor. Here’s a breakdown of key considerations for choosing a domain name: Moving Beyond the “Yes or No” on Domain Names and SEO: When ranking websites, search engines consider various factors beyond exact-match keywords in domain names. High-quality content, strong backlink profile, and user experience all play a significant role. Here are some additional SEO best practices to consider alongside your domain name selection: Remember: The best domain name effectively balances brand identity, user experience, and SEO considerations. By following these guidelines, you can choose a domain name that serves you well in the long run. As for having a keyword-rich domain name, check out our thoughts here. Uncover the Keywords that Drive Results Keywords remain a fundamental element of SEO, but the landscape has evolved. Here’s how to conduct effective keyword research: Carrot’s Keyword Explorer tool is specifically designed for real estate investors, providing deeper insights into search volume, competition levels, and long-tail keyword variations tailored to your niche. With Carrot’s Keyword Explorer tool, you can quickly identify high-converting keywords to attract motivated sellers and buyers, making it easier to optimize your website for better search rankings and lead generation. If you want to know which keywords we have identified as the best to target on your website, grab our SEO Bible. By implementing these updated strategies, you can move beyond basic keyword selection and discover the keywords that will drive your website’s organic traffic and success. Craft Content that Captures Attention (and Google’s Eye) User engagement remains a crucial factor in Google’s ranking algorithms. Here’s how to create content that keeps readers hooked: By implementing these tactics, you’ll create content that not only captivates readers but also sends positive signals to search engines about your website’s relevance and authority. Craft Compelling Title Tags for Maximum Impact While the exact character limit can fluctuate slightly, Google generally displays around 60 characters of your title tag in search results. Here’s how to optimize your title tags for the current landscape: We have a handy tool built into Carrot websites that helps you create your page or blog post’s title tag. By following these guidelines, you can create compelling title tags that improve click-through rates and provide search engines with valuable context about your content. Real Estate Conversion Copywriting: How To Sell The “Click” With Your Meta Description And SEO Title Focus on User Intent, Not Keyword Placement While including relevant keywords throughout your content remains important, the emphasis has shifted from strict keyword placement to user intent. Here’s what you should prioritize: By focusing on user intent and value proposition at the beginning of your content, you’ll engage readers, keep them coming back for more, and establish yourself as a credible source. Search engines will also recognize the relevance of your content to user queries. Craft Clear and Descriptive URLs While URL length isn’t a direct ranking factor, clear and concise URLs can enhance user experience and potentially improve SEO: Remember, search engines also consider user behavior when ranking websites. Clear URLs can lead to higher click-through rates, which can indirectly signal value and relevance to search engines. Leverage the Power of Images … Continued