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FAQ

Frequently Asked Questions: New Carrot Customers Considering switching to Carrot’s real estate marketing platform to attract, convert, and close more deals? Check out some of the more common questions people ask us about the Carrot website platform: CTR, SEO, “Evergreen Marketing”… What do all these words mean?You may hear some marketing terms that we use at Carrot that may seem unfamiliar to you. Here is a list of the most common terms we use to talk about our website platform and what they mean: Carrot’s Glossary of Common Terms Do I need a website address before I get started?Nope. You don’t. You can actually buy a website address (domain name) during our setup process if you don’t already have one… or you can always add a website address anytime in the future. So, don’t let that stop you. But, if you do already have your own domain names, awesome! You’re all set. Learn more about attaching a custom domain Can I move my website addresses to Carrot?If you’re moving over from another website system (yay!) just input the website addresses you want us to set up sites for, then we’ll give you the instructions you’ll need to change the settings for your domain name so they point to your brand new Carrot websites. Easy peasy. Learn more about moving to Carrot Do you search engine optimize my website for me?Carrot’s website platform is optimized for SEO performance, and our SEO tools help you increase your visibility in search engines even further. Many of our customers get ranked for popular searches in their local area rather quickly, but the biggest SEO wins our customers experience often come 6-12 months after launching their Carrot site. To achieve great long-term SEO results, you should continue your on-page SEO processes and building backlinks even after your site is set up. The best way to climb the Google rankings is to follow what we teach you for free in our Evergreen Marketing Strategy. If you’d rather outsource the ongoing SEO work, we also have “done for you” SEO services provided by trusted vendors in our Carrot Marketplace. Do you help drive traffic and leads to our websites for us?No. Your new Carrot websites will be optimized to help you get an edge in the search engines and to convert your traffic into leads… but you’ll have to do the work to actually let people know about your website. We show you how in our free trainings on Evergreen Marketing, including our Help Center, YouTube channel, and Facebook community. Plus, we have vendors we recommend who can help you with this as well. I don’t have a company logo, what can I do?Carrot sites support elegant text-based branding for your site, and the ability to easily upload an image for your logo. As your business grows and you are ready to invest in a professional logo, easily upload to your site, and we will help you make sure your website looks great with your new branding! Is there a set-up fee?We do not charge for setup unless you need some extra help! You can DIY or pay us to set it up for you. There are two levels of set up, Quickstart and Quickstart Plus. What if my company doesn’t fit the “stock” content?Great. You should just edit it then :-) You can easily edit all of your content (which we’d suggest you do, so you stand out from the crowd), or even save time rewriting your website’s content with Carrot’s AI Rewrite Tool. You’ll be able to personalize the look and feel of your website … Continued

Carrot Website – Site Types

Carrot Can Help You Build Websites For… Motivated House Sellers Need more deals? Attract off-market highly motivated sellers with the most effective real estate websites in the industry. Choose the type of lead you’re looking to attract, launch your site in under 8 seconds, customize, then roll! Learn More → Cash Buyers Sell your properties faster with our simple Property Listing Engine and build a more powerful cash property buyer list. Launch a Cash Buyer Website in your Carrot account, customize and brand it around our high performing framework. Learn More → Rent to Own Tenants Fill your houses faster with our Rent To Own Tenant Buyer websites. Convert more visitors into qualified leads and let our system separate the serious tenant buyers from the tire kickers with our built in “2 step” qualification process. Learn More → Company Credibility According to studies, over 81% of people research online before making a big financial decision. Our Company Credibility websites help give you a proven effective framework to build credibility online and ensure you’re putting your best foot forward every time. Learn More → Note Buyer + Seller A Carrot website is much more than an “investor website” template builder. We create software, training, and amazing client experiences so you can grow your business online, whether you’re flipping houses and need buyers and sellers, a note or land investor, rent to own investor, or money lender. Learn More → Land Buyer Flipping bare land is an effective way to invest in this market without the cutthroat competition that the housing market often has. Leverage our expertise to attract and convert more motivated land sellers and cash buyers for your land flipping business. Learn More → Land Seller Looking to add another lead generation method to your mix to find more off-market land deals? A Carrot website allows you to launch a site to target people looking to sell their land. Launch the website, personalize it, and drive traffic to your new Land Seller website. Learn More → Owner Finance If you sell properties by owner finance and are looking to build a list of potential buyers looking to find local deals, our Owner Finance website system can help you. We’ve crafted a website to help you attract and convert more owner finance buyer leads easily at the push of a button. Mobile Home Seller If you are looking to buy discounted mobile homes then look no further than our mobile home websites. These sites are designed to attract and convert leads looking to sell their manufactured homes for a discount. You are able to rehab them or flip them as you see fit.

Instagram for Real Estate Agents [Step-By-Step Guide]

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Instagram for real estate agents is a proven content marketing platform. It has one billion active monthly users! The platform, which is owned by Facebook, has become a mainstream social media giant with a focus on visual content — from fashion and food to scenery and even real estate. So it’s understandable if, as a real estate agent, you’re considering joining the fray. Our Agent members have success on Instagram. Most don’t run any ads on the platform but they regularly post content. And not only has that content garnered them thousands of followers… but they also regularly generate leads through Instagram. Pretty cool, huh? But if you’re a total beginner and know next to nothing about Instagram, don’t worry. We’re going to teach you everything a real estate agent needs to know about creating and optimizing their Instagram account. So let’s get started. Are You Ready To Generate Real Estate Agent Leads On Instagram? Hopefully, by now, you feel that you can approach Instagram with confidence. It’s a relatively simple platform to get the hang of but a difficult one to master. And this beginner guide has given you everything you need to get started, grow your following, and even turn those followers into leads for your real estate business. But enough from us. What has your experience with Instagram been? Are you using it to grow your real estate business? Or do you have additional questions about how to make that happen? Let us know in the comments!

EP 223: Real Estate Partnerships – How We Closed 70+ Deals Together and Have Never Met in Person, All Part-Time! w/ Keith Sant & Norberto Ponce

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When the right partnerships are formed, the sky is the limit. Meeting someone, clicking with them, and sharing common goals with someone can take you to places you never thought possible. Working with the right partner can help you become a better version of yourself. This is true for Keith Sant and Norberto Ponce who have never met in person, yet have positively influenced each other both in life and in business. Here’s how they do it…

How To Get Real Estate Clients [14 Effective Strategies]

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How To Get Real Estate Clients | 14 Tried-and-true Strategies 1. Get a High Converting Website Your website is the most important part of your online marketing efforts. And without a website that actually converts traffic into leads, you’re probably going to struggle. To be fair, many real estate agents focus on offline marketing tactics… and they do well for themselves. In fact, we’re going to discuss some of the most effective offline marketing strategies in this article. But here’s the thing: online marketing is still the best way to find clients and grow your business in today’s world. Just consider some of this cold hard data… But before you start driving traffic to your website, you need to optimize your website to actually convert that traffic. That way, the phone is ringing and you’re collecting clients left and right. Well, that’s what we specialize in at Carrot. We’ve created (and tested) real estate agent website templates that convert like crazy. Here’s a little preview of what they look like… There are a few things we do that most websites don’t. And these differences are critical. First, we put your phone number in the upper right corner, so that visitors are encouraged to pick up the phone and call. Second, we shamlessly prompt people to give you their contact information whenever they click on the “Search Properties” button… That way, even if they don’t call you, you can follow up with them. We even provide text message notifications so that you get immediately notified when your website receives a new lead. That’s just a quick overview of why Carrot websites convert better than any other websites in the industry. (We have a ton of other included features to help your business grow!) If you want to try us out risk-free for 30 days, go here to start building your high-converting website! 2. Optimize Your Website For Search Engines Search engine optimization — commonly known as SEO — is one of the best ways to collect leads and find clients over the long term. You probably won’t find clients overnight using this strategy. But after weeks, months, and years, SEO is one common factor of real estate businesses that stand the test of time. Why? To explain what we mean, you first have to understand how SEO works… 92% of all home buyers use the internet at some point in their home search. And the websites that they find help to determine the house that they buy and, more importantly, the realtor that they work with. This is also true of home sellers when they type things like “realtors in my city” into Google when looking for a real estate agent to work with. The goal of SEO is to get these people — your target market — to find your website. Because if they find your website, then they might call you and they might become a client. In fact, most of our members claim that SEO leads are far higher quality than leads they get from paid advertisements. The best part is that once you’re ranking on page one for a high-value keyword phrase, you’ll start generating leads on autopilot, without any additional marketing. And websites that make it to page one usually stay there for quite a while. Which is why SEO is such a great long-term marketing strategy. So… how do you optimize your website to rank in Google? You can check out our full guide over here. But the basics are… Research and find high-value keyword phrases. Create content to rank for those phrases. Track your … Continued

EP 220: How to Master Your Real Estate Follow-Up with Gary Boomershine & Robert Syfert of RealEstateInvestor.com

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As they say, the fortune is in the follow-up. Gary Boomershine and Robert Syfert have mastered it. From flipping properties, offering turnkey rentals, and creating some of the most robust software, these guys have done it all.

Today we will learn about their scripts, sequences, and how creating great habits have improved every aspect of their lives. If you are struggling to convert the leads you’re bringing in, this episode of the Carrotcast is for you!

19 Lead Generation Tools for Real Estate Agents [Your Guide for 2023]

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Here are 19 of the best lead generation tools for real estate agents to help! 1. Carrot Website Many real estate agents start out by joining a larger real estate group or franchise. Their face gets added to the company website, and they receive a particular share of the leads. But it doesn’t take long to realize that if you want to grow your own business, you’re going to need your own website. Unfortunately, most agents think their website only exists to represent their business — as a sort of digital business card. The most successful agents, though, know that isn’t true. Your website is probably your company’s biggest lead-gen asset. There are two ways that you can use your website to predictably generate high-quality leads for your business. The first is paid traffic. Running ads on Facebook or Google is a great way to drive traffic to your website. But here’s the thing: that paid traffic isn’t worth a lick if your website doesn’t consistently convert that traffic into leads for your business. (In fact, driving traffic to a low-converting website is expensive and usually a waste of money) And our Carrot websites are built to convert and drive leads right out of the box therefore, can be one of the most productive lead generation tools for real estate agents. We start with a compelling homepage header, which transitions into two separate CTAs for buyers and sellers. And we always include the agent’s phone number in the upper right corner for people who want to take action right away. Take a look: the entire format is crafted to make taking action as easy as possible for visitors. The trick to building a high-converting website is to give visitors exactly what they want, as quickly as possible… and to build trust along the way. That’s exactly what Carrot sites do. But that’s not all they do. While paid ads are a great way to drive traffic to your website, SEO (Search Engine Optimization) is just as powerful. SEO is working to rank in search engines (like Google and Bing) for keyword phrases that your target market types into Google. That way, those people click on your website and become leads. And SEO leads are usually even higher quality and more consistent than paid leads. SEO is a bit complicated but can be one of the best long-term lead generation tools for real estate agents. This is why our Carrot sites make search engine ranking as simple as possible. Check out some of our best lead-generation features in the second point. 2. Carrot Features Our Carrot sites convert better than any other websites in the industry. We’ve generated more than 2 million leads for our members with conversion rates between 10% and 20% (most real estate websites convert at 2%)! That means more leads and more closings for your business. And you can sign up for Carrot risk-free for 30 days over here. But what else do you get by signing up? Here are some of our coolest real estate lead generation tools Check Out Our FREE AgentCarrot Demo Now! 3. Silver Street Marketing Running Google and Facebook ads is much more complex than it probably sounds… especially if you’ve never done it before. If you have tried your hand at paid ads, then you know exactly what I’m talking about. You choose the targeting and craft the copy as carefully as possible, then hit launch with your fingers crossed. But those ads end up far less effective than had hoped. The truth is, it can take years to learn how … Continued

EP 218: All Radio. All Virtual. How I Used Radio Ads for Real Estate Investing to Build My Business and Lifestyle w/ Chris Arnold

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Radio is old-school. Because of this, investors and agents will confuse themselves with their target demographic, avoiding radio advertising altogether. However, if you are an investor looking deals in your area, your target demographic is very likely listening to the radio! Today, we sat down with Chris Arnold to learn more about how he had relied on radio advertising to build and grow his multiple companies. Learn about what works, what to avoid, and how to build a business that offers freedom and impact.