As in years past, Carrot and our members had an excellent year. Here’s a brief snapshot of some of the amazing stories and things that happened in 2018.
Our team grew by 10 this year as we continue to innovate and be the leader in our industry.
… and more!
Here we go!
Hundreds of Thousands of Leads … You’re Crushing It!
Our members made another big leap in lead numbers in 2018. With over 315,000 leads coming in this year (when you DON’T count phone call leads… which we can’t track in Google Analytics currently) you’re pulling in more AdWords, SEO, Facebook, and social media online leads as a collective group than any other real estate investor and agent lead generation platform… by far. Keep crushing it!
Carrot Member Goal Completions (Leads) January 1 – December 25, 2018
53% of Leads Came From Mobile Devices
53% of Carrot Member Completions (Leads) Came from Mobile Devices
Which States Converted More Leads? Well…
Carrot Member Completions (Leads) Per State – Top 10 –
Texas reigns as the busiest lead volume state in 2018. Compared to 2017, Missouri fell from the top 5 and Virginia cracked the top 10 overtaking Tennessee this year.
Major NEW Features Launched
A Core Value of ours is “Consistent Improvement and Innovation“… and both our members and Carrot continue to push this value. In addition to the features we released in 2018, we helped our members spend more time focusing on their business …
Here is a look back on some of the features our AMAZING team rolled out in 2018 (but not limited to)…
All of these while keeping our member’s needs in our focus.
Logo Credibility BarHemlock Design
We Launched AgentCarrot!
For years, the way Carrot clients have dominated their markets online started with a highly optimized website (for SEO and lead conversion) then amplified with our content marketing tools and training.
We had been in the beta phase with AgentCarrot for the past year and after amazing, amazing feedback from our Agent members, we were crazy excited to release the full version in April.
Our vision is to continue to improve how real estate agents and investors grow their business leveraging the web.
We’d like to send a special thanks to all of those who contributed to AgentCarrot’s success. Both to our members and the Carrot team!
This year we were placed at the 699th fastest growing company in the nation according to the Inc. 5000 list. Major Kudos to the Carrot team and our members. We wouldn’t be here without an amazing product, team, and amazing members.
The CarrotCast podcast had over 97,000 unique downloads in 2018. Here are the top five episodes of the year.
[podcast-subscribe]
Negotiation Psychology: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez
I see a lot of good, really good, salespeople and a lot of really bad salespeople. You can tell whose good by how often people talk and when they talk, what they say. So, real quick, the best salespeople in the world in all industries … they talk maybe 10% of the time and when they do open their mouths it’s with the question.
John Martinez
After 20 Years Tyler Was Going To Give Up Real Estate Until He Made These 3 Changes w/ Tyler Ford
Long story short, I had my main guy that had worked with for ten years, did all of my rehabs, totally trusted him. I was getting ready to go out of town and he was going to be finished with this job before I got back and I prepaid him and also loaded up a Home Depot card. I can home and no work was done and he was nowhere to be found.
Tyler Ford
How Krista Sold 144 Homes Last Year in One of the Hottest Markets – Her Strategy and Story w/ Krista Mashore
… Agents, if you’re out there listening, people need to like and trust you. I mean you’re going to have a much easier time of gaining clients if they know, like, and trust you. They get to know and trust you by seeing you. By you showing up everywhere. Why are you giving them value by you helping them and I’ll you value, value, value.
Krista Mashore
How to Stay Ahead of Current Real Estate Market Cycles to Build Financial Freedom w/ Ramon Gonzalez
You know guys, that’s a two-edged sword. Everyone talks about debt with things go right, but I’ve been there with that when it doesn’t go right. It’s like right now people say oh you know what I just start off the loan and take a little piece. What for? 12% sounds pretty nice and I still get to go hang out with my daughter. I want more life. I don’t want more drama or more headaches.
Ramon Gonzalez
What It Takes To Go From Being Broke to Closing 100+ Deals Per Year w/ Justin Colby
People talk about this a lot, you gotta believe it before you see it and I’m truly and example of this. I didn’t even really know how to do any of this but I believed I can make an impression in the real estate community. In the investment world I knew it could create an income that I would be happy with but I also knew I could create a life that I wanted.
Justin Colby
Hundreds of “Doses Of Awesomeness” From Our Members
We LOVE to hear stories from our members that are helping them change their businesses and their lives! So much that we have a dedicated #Awesomeness channel in Slack.
Here are just a few examples of the ones we get each and every week… not counting the hundreds that happen that we never hear about!
World-Class Net Promoter Score
Carrot 2018 NPS
How do you know if you’re providing value and happiness to your members? How do you know if you’re failing? By using “Net Promoter Score”. It’s basically a question that asks how likely you are to recommend Carrot to a friend or colleague.
With thousands of responses in 2018 the majority scored us a 9 or 10… leaving us with an impressive NPS of 68.8%.
To put that into perspective, here is what some of the most respected companies in the world have scored for their NPS:
One of our core values is to “Deliver WOW Through Great Service” we’ll continue to go all out in 2019 to make our clients excited, happy, and successful, and to change the way people expect companies to serve them in the future after they experience service the “Carrot Way”.
We Added 3300 YouTube Subscribers and Accumulated Over 2,500,000 Watch Time Minutes… That’s Over 1736 Days!
Two Carrot Team Retreats + Growing Our Team… Again
The Carrot team grew +10 this year as we continue to innovate and be the leader in our industry. Our first retreat took place in beautiful and at the time snowy, Sunriver, Oregon. Next, we took to the high seas. Well not quite. The Summer retreat was “boat access only!” in Lakeside, Oregon.
Retreats are a great way to pull back, celebrate wins, and deep dive into high-level planning for the future.
CarrotCamp (Spring and Fall 2018)
The 2017 CarrotCamp was such a hit, we had to double it. So, we decided to have one in the Spring and Fall of 2018. CarrotCamp is not like most events. It’s not just a workshop or seminar, nor is it a retreat.
We designed CarrotCamp so it fits more like an immersive experience where we deep dive into the campers world. It’s unplugging and getting out of the office and into nature. It’s also time to work with the Carrot team to get massive things done to uplevel marketing… all the while building relationships with other high-level real estate entrepreneurs that will hopefully last a lifetime.
Thank you again 2018 CarrotCampers!
Be on the lookout for CarrotCamp 2019 Editions. Kicking off May 20-21, 2019. Learn more about CarrotCamp Spring 2019.
What An Amazing Year. And We’re Grateful To Have You On This Journey With Us.
How Was Your Year?
How was your 2018? Let us know below in the comments section. The amazing, the fair, and the awful :-)
Also… fire up your 2019 and get momentum building?
These 2 resources are the most shared and commented we’ve ever made. They can change your life…
Listen to the CarrotCast Podcast and Subscribe Below!
Most of us go into business for the freedom and finances, but if you don’t make the transition to impact and flexibility you’ll start to resent your business.
Trevor Mauch, CEO of Carrot
So you want to make a living in real estate? As a new investor, if you want to be able to weather the storms, you’re going to have to learn the tried and true strategies and tactics of the industry. Dylan has spent 15 years learning what works and adapting to the market in order to succeed. From private money to fix & flips to wholesaling, we’re going give you the tools and the advice you need to build a sustainable career as a real estate investor. Listen in!
Listen to the CarrotCast Podcast
[podcast-subscribe]
Secrets And Strategies From 15 Years of Successful Real Estate Investing
02:00 – Dylan Tanaka’s background as a Real Estate Investor
03:43 – How Dylan uses Carrot websites to help fuel his business.
07:29 – The first secret to his success as a real estate investor: private money.
10:13 – The strategy shifts Dylan made after the crash of ‘08 and how he got started in wholesaling real estate: private money, buying foreclosures, and fix & flips. 12:36 – The future of the real estate market and where it’s headed in 2019.
15:29 – Which marketing methods he’s using for his business, both online and offline.
16:31 – How to build credibility and earn people’s trust as a real estate investor.
19:19 – Why any old website for your business just won’t get you the results you need to run a sustainable business.
21:35 – Dylan’s current volume.
22:08 – Why you need to be involved in every real estate meetup in your local area.
25:12 – Strategies for investing and wholesaling in 2019.
29:56 – The best advice for new real estate investors.
33:11 – Tang Wynn’s story – Over 100 deals a year without cold calling or direct mail.
36:12 – Dylan’s “Why” behind what he does.
ADDITIONAL CARROTCAST EPISODES
Negotiation Psychology: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: CarrotCast
100+ Deals This Year Turning Other Peoples DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers”: CarrotCast
What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch:CarrotCast
We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram
Your real estate landing pages could be costing you $10,000, $20,000, $50,000. That’s only one lost deal.
Relative to other popular 21st century industries (e-commerce, info product selling, affiliate marketing, etc) real estate is unforgiving. In many of those other industries, one lost deal might amount to $10 or $1,000 lost. But in real estate, players tackle each other on the pavement…
Without knee pads…
Or helmets…
Or teeth guards…
You get the point – one lost deal hurts. And it hurts bad.
But, that also means that one gained deal has an equally massive impact. And the fewer deals you lose to savvy market competitors, the more deals you gain.
In other words, you can turn that lost-deal dilemma into massive cash flow by transforming your real estate landing pages from an underperforming duds into a visitor-converting machine.
This is exactly why I’m going to show you how to optimize your real estate landing pages for conversion.
Follow these rules in your own market.
But first, a quick note about why your website isn’t converting as you want it to (the answer is simpler than you think).
What are Real Estate Landing Pages?
A real estate landing page is a standalone page, created specifically for a marketing campaign. It’s where a buyer, seller, or partner “lands” after they click on a link in ads, emails, or possibly organic SEO rankings.
The anatomy of a real estate landing page is pretty simple. You might be thinking:
Is there a specific design that always works the best?
How can we tell if a landing page is really working well?
What do I use to build my own real estate lead pages?
First, no, there isn’t a specific design that always works the best. What works really well for your real estate business and your market may not work as well as another design (or message) on another real estate website. But, there are elements that usually work well.
A clear and concise headline at the top of the page
A short description of what they’re about to get in exchange for their email address
A few bullet points listing out benefits of what they’ll get when they “opt-in”
An opt-in (a box where people can put their information in and submit it to you)
Really, those are the only elements that are extremely important and pretty much are needed on any landing page. Yes, you can use pictures and videos. Definitely test the video versus just the text with no video because you might find the one with just the text converts works better.
Are Your Real Estate Landing Pages Missing the Mark?
Someone arrives on your website…
Let’s imagine that they’re your ideal client.
They need the service you offer, they’re motivated, and they’re just looking for the right person to work with. After all, selling or buying a home is a big decision and they don’t want to make a mistake.
So they’re browsing around your website.
One of two things will happen in the end.
They’ll leave your website and find someone else to work with.
They’ll work with you.
Those are the only two options.
Assuming that this person needs your service, they’re going to work with someone.
Only one question remains to be answered, then…
Will that someone be you?
Or will it be your competitor?
How will that person make a decision?
Well, someone who needs your service – a motivated buyer or seller – is going to ask only a single question:
“45% [of consumers] said they have found something in an online search that made them decide not to do business with the person.”
If your business never gains trust, it’ll never get off the ground. If your business gains trust and then loses it, it’ll die a swift death.
But if your business gains trust and keeps it, the competition won’t stand a chance.
Not only will word-of-mouth springboard your business into next-level revenue, but online case studies and testimonials will create the same buzzing effect online – where growth potential is multiplied many times over.
More than likely, though, you’re having a different problem.
Namely, website visitors don’t trust you. They spend time browsing around your website and decide internally, “I’m not convinced.”
The good news, though, is you’re not doomed to repeat that trust-killing mistake over and over again.
There are tried-and-proven ways to build more trust, faster on any landing page.
6 ways, to be exact…
The 6 Rules of High-converting Real Estate Landing Pages
Rule Number 1 – Write an “I Have to Read More” Headline
Copyblogger reports,
“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”
If you’re going to convince someone to work with you, then you have got to start with a compelling headline. It’s the first thing website visitors read and it might be the last thing they read (especially if it sucks).
But, what constitutes a “good” headline?
Well, of course, a headline that makes people read more – that makes them feel like they have to read more.
To do that, your headline needs two elements.
Ambitious problem-solving offer.
Believable enough that your offer doesn’t sound too good to be true.
Strike those qualifying chords and visitors will keep reading.
Phrases like “You choose the closing date” and “Get a guaranteed ‘AS IS’ fair cash offer today” keep the headline ambitious and problem-solving enough to maintain the visitor’s interest, while phrases like “We buy houses in New York and throughout the Tri-state area” and “Hundreds of New York Tri-state area homeowners have sold the easy way with Sell Now Homebuyers” keeps it believable enough that the person will continue reading (or opt-in immediately).
It keeps interest and avoids the too-good-to-be-true curse of many other landing pages.
We do the same thing on our website.
Ambitious problem-solving: “Stop losing leads” and “Our real estate investor websites drive more qualified leads than any other platform.”
Believability: “Our members generated 60,088 real estate leads last month”
Don’t breeze by your headline without thinking much about it.
This is the most important part of your entire landing page. So make sure you include these two critical elements: ambitious problem-solving and believability.
Rule Number 2 – An Iconic Local Video or Image
Put yourself in the shoes of your target market for a moment.
Imagine that you type into Google, “Sell my house fast in Western Oregon.”
You click the first result and browse through the landing page. But something odd catches your eye…
There are pictures of palm trees…
And you know – being from Oregon – that there aren’t many palm trees here.
Is this person even from Oregon? you think to yourself.
Trust. Dead.
Well, the same thing can happen on your website, even if it’s not as big a mistake as putting palm tree pictures on an Oregon-based real estate website.
Something as simple as pictures that are irrelevant or unfamiliar to your target market can kill trust. This is why, for every city, you operate in, set up a new landing page with market-specific sales copy, images, and videos.
This is exactly what Dave Brown does on his website…
Or, here’s and real estate listing example. They use an image of the actual property as the background…
Even if you don’t live in the area, you operate in it.
And when people arrive on your website, they want to know that you’re familiar with the local market and capable of helping them in their specific situation.
City-specific images, videos, and landing page copy build far more trust than their vague or outright irrelevant counterparts.
Rule Number 3 – Sales Copy that Won’t Let the Reader Stop Reading
Your headline isn’t the only line that should make your visitor keep reading.
All of your sales copy should be like a slippery slope that people feel they have to keep sliding down. Each line leads to the next like meal cuisine at an Italian restaurant.
You just keep wanting more.
Here’s what this looks like on Home Downsizing Solution’s (another Carrot member) website:
Each phrase leaves the reader with a question… which naturally guides them into the following sentence… which then does the same thing. So on and so forth.
Before the reader knows it, they’ve read all of your sales copy and they’re convinced to work with you.
If you’re writing the words on your landing page and you start to get bored, so will your reader.
Change it up – use a surprising word or phrase, use a funny metaphor, or ask a compelling question.
Whatever you do, don’t let the website visitor lose interest.
Rule Number 4 – Big-promise Bullet Points
Everyone loves bullet points. In fact, a website’s visitors’ eyes tend to spring right to these helpful nuggets the moment they’re on screen.
Because, traditionally, bullet points tell us exactly what we’re going to get and that’s really what we all want to know when we’re going to open our wallets for something…
Okay okay… but what am I going to get?
Well, your target market is wondering the same thing.
This is why bullet points like this are so darn effective…
And this…
These easy-to-add (but crazy effective) black dots and blue checkmarks build massive credibility and make ambitious promises.
Remember, people, visit your website because they need a problem solved. And a bulleted list is one of the best ways to tell them how you’re going to solve their problem and why they should work with you.
Rule Number 5 – Proof of Concept
With a bulleted list, a compelling headline, and some unstoppable sales copy, you’ve made some big promises. Promises that – so thinks your target market – won’t be easy to keep.
Which is where proof of concept comes in.
You need to prove to your website visitors that the way you work, the promises you make, and the business you’ve created are all worthy of trust.
How do you do that?
Well, the best way is by using a past customer testimonial (video is best, but writing will do).
Consider, as an example, Dave Brown’s case study video… (WATCH)
Skip this step at your own risk.
The truth is… you can make all the ambitious promises in the world, but if you don’t back up those claims with cold, hard facts, people won’t believe you.
People are bombarded by more than 4,000 ads per day, which puts your target market’s trust for marketers at an all-time low. Everyone is making big promises and few people are keeping those promises.
Put another way, proof of concept is likely the most vital part of every single landing page you’ll ever create (in conjunction with a great headline).
Don’t skip this step.
Rule Number 6 – Include a Clear and Low-risk CTA
According to Protocol 80, Inc, 90% of people who read your headline also read your CTA (call-to-action)…
Because here’s the thing: after people know what you’re offering, they want to know what to do.
How do they take action? If they want what you have, how do they dive right in?
And a low, or no, risk CTA is exactly what they’re looking for. They don’t want to spend hundreds of dollars. They want to get started without pulling out their wallets and probably without even giving you a call…
Baby steps…
That’s why, at Carrot, we recommend a CTA that is something like this…
When someone fills this out, our system will send a lead notification via SMS text message straight to your phone. Then you can call the person and close the deal.
But you won’t be able to close much of anything if people land on your website, learn to trust you, and don’t opt-in because there isn’t a clear and risk-free CTA.
You can gain people’s trust all day long…
But that trust isn’t gonna make you any money until you ask those committed prospects to take action in your favor.
Conclusion
One, two, three lost deals…
It all hurts in the same way that gambling away $50,000 hurts…
Except you’re not gambling – you’re running a business.
And fortunately, running a business is far more predictable than visiting the casino. At least, it should be.
Remember, selling is science. And all you have to do to give your website a selling boost is add these 6 trust-building elements to each landing page, whether you’re a Carrot member or not…
But if you’re not…
We can get you moving in the right direction by giving you a high-converting website right now…
You’re working to build backlinks to your real estate website…
But after a few successes, you’re still not seeing an impact. You’re starting to wonder, “How many backlinks does it take to rank my real estate website in Google?”
After all, you’re busy building a business and you don’t have loads of time to guest blog for backlinks. You have better, more important things to do.
Still, it would be nice to outrank your competition on page 1 with some well-placed backlinks.
That’d mean passive traffic, high-quality leads, and less work/money to generate results.
Problem is, the way you’re building backlinks isn’t all that efficient and you’re not seeing the light at the end of the tunnel – which makes you wonder, “Will this ever work?”
That’s why I’m going to give you a general idea for how many backlinks you’ll need to start outranking your competition and then I’ll show you some quick, easy ways to build backlinks.
Let’s get started.
How Many Backlinks do you Need to Outrank your Competition?
While I’d love to answer that question with a specific number of backlinks… I can’t.
The answer depends on how many backlinks your competitors are building, your existing domain authority, your competitor’s domain authority, your overall SEO strategy, the quality of the backlinks you build, and a whole slew of other factors.
Having said that, though, there are a few things you should know about SEO in general when trying to increase your rankings with backlinks.
First off, the higher your current domain authority, the more difficult it is to increase your SEO power.
This just means that the more SEO authority you have, the harder it is to increase that authority with backlinks.
In the beginning, one or two high-quality backlinks might increase your domain authority and rankings significantly. As your website becomes more established, though, the competition gets increasingly fierce.
Of course, that also depends on how competitive your market is.
A friend and I put up a Carrot real estate investor website in Klamath Falls, Oregon – a low-competition market – and in just a week, the website was ranking 6th on the first page without us doing anything.
Since you’re reading this, I’m going to assume that didn’t happen in your market.
Which means you’ll need to put some energy into building quality backlinks. But here’s the thing…
Not All Backlinks are Created Equal
Some backlinks are more powerful than others. And these are the factors that determine how impactful any given backlink is on your rankings.
Anchor Text
Anchor text is the hyperlinked words that a backlink sits upon.
Because Google factors in anchor text when determining what the linked-to page is about and in determining how relevant your page is to the phrase you’re trying to rank for.
For instance, a backlink with anchor text that says, “Sell your home fast” would have a more positive impact on your rankings than anchor text that says “the market is healthy right now” or something else vague and irrelevant to your target keyword phrase.
When building backlinks, try to get anchor text that is relevant to the keyword phrase you’re trying to rank for.
Domain Authority
The domain authority and page authority of the page where you receive a backlink from helps determine how impactful that backlink is on your own domain authority.
The higher the domain authority of the website you received a backlink from, the bigger impact it’ll have your website.
This is a good way to gauge how much impact each backlink is having. After you receive a new backlink, check to see how much impact that backlink had on your domain authority. Just make sure that Google has re-indexed your website, otherwise, the impact won’t show up when you check.
To request priority indexing from Google, go here.
Relevance
It’s not just anchor text and domain authority that determine the quality of a backlink, it’s also the relevance.
If you get a backlink from a website that talks about how to conquer the emotional struggle of divorce, that backlink wouldn’t have as much positive effect on your target keyword rankings as one from a real estate website.
Ideally, the backlinks you build will be from websites relevant to real estate.
I’m not saying you should reject a backlink opportunity from an irrelevant website – those could still drive traffic and help diversify your backlink portfolio.
But I am saying that you should actively work for relevant backlinks instead of irrelevant ones. That will provide a higher impact on the links you build.
How to Build More High-quality Backlinks in Less Time…
You do need to build backlinks. But the number that you need to build greatly depends on how competitive your market is online.
So don’t ask, “How many backlinks do I need until I outrank the competition?”
You need backlinks to help your SEO and the more high-quality links you build, the better.
Ask, “How can I build good backlinks quickly and with less effort?”
HARO (which stands for Help A Reporter Out) is a great way to build backlinks and market authority all at the same time. Journalists sign up for HARO to get quotes and expert contributions from market experts. And you can sign up for HARO (for free) to become a source of expertise for those journalists.
Often times, if they choose to quote you, they’ll also give you a backlink.
Heck, you could even outsource this to a VA if you want.
The hashtag #JournoRequest is another direct line to journalists who’re writing online articles, seeking expert contributions.
By searching the hashtag on Twitter, your page will populate with lots of different online writers who’re looking for specific types of contributions. Most of the time, they’ll have no problem providing a backlink in return.
Again, this is so simple that you could pay a VA to scour Twitter for you and look for backlink building contribution opportunities. You’ll just have to provide them with expert quotes when they find one.
3. Podcast Pitching
An oft-forgotten and easy way to build relevant backlinks is by being a guest on real estate podcasts. Many podcast hosts today record their episodes digitally over a video call, so you don’t need to worry about traveling.
And the easiest way to find these podcasts is by Googling something like “real estate investing podcasts” or “small-business entrepreneurship podcast.”
Remember, the smaller the podcast, the easier it will be get accepted as a guest. The more prestigious the podcast, the more difficult it’ll be.
Then, find an email on their website or a “Contact Us” form and use this template to pitch your idea (or have a VA do it for you).
Subject: Quick idea…
Hey [name of person or business]!
My name is [name] and I’m a real estate [investor/agent] in [location]. My business has [build credibility with revenue numbers, media mentions, or a testimonial from a past customer]. And I’d LOVE to be a guest on your podcast to discuss [pitch a relevant topic you’d be comfortable discussing].
What do you think? Is that something we could set up?
Let me know! I’d be happy to get it on the calendar. :-)
Cheers,
[Name]
4. Testimonial Offers
One final way to build your backlink portfolio in very little time (but with a big impact) is to offer testimonials for online businesses where you’re a customer.
All online businesses are looking for testimonials from their customers. And most of them won’t bat an eyelid at your request for a backlink in return.
Just make a list of all the online tools you use and love. Then send those businesses an email with your testimonial, asking for a backlink in return. Here’s your swipe-able template for that.
Subject: I LOVE your company…
Hey [name of business or person you’re pitching]!
My name is [name] and I’m a real estate [investor/agent] in [location]. I’ve been using your service for [length of time] and it’s completely changed the way that I do business. I love it so much that I wanted to send over a testimonial that you can use if you feel so inclined. :-)
“[Testimonial].”
I hope you can use that testimonial to encourage others to use your [service/tool/product]. It’s been absolutely amazing.
Thanks for building something so genuinely helpful.
And if you do decide to use the testimonial, it would be awesome if you’d include a link to [your website] when quoting me.
Either way, keep up the good work. :-)
Cheers,
[name]
Conclusion
So, how many backlinks does it take to start ranking your real estate website on Google?
The honest but terrible answer is…
It depends.
Fortunately, building backlinks do help your rankings. The trick is to build as many high-quality backlinks as you can and watch how those links improve your rankings. And with the time-saving (even outsource-able) strategies above, you can increase your domain authority without guest blogging.
So go get started. And don’t stop until you’ve beaten the competition.
The real estate marketing world changed in 2024 with increased enforcement of the Telephone Consumer Protection Act or the Application-to-Person 10-Digit Long Code (A2P 10DLC) regulations introduced to enhance transparency and reduce spam.
In 2025, Facebook Ads for real estate will remain a powerful tool for grabbing attention and leaving a lasting impact on potential clients.
This blog post dives into 14 examples of inspiring real estate Facebook Ads examples for 2024, spotlighting the latest trends and creative approaches that confidently set the industry standard.
Demo Carrot: How many deals are you losing to your competitor’s website?
Real Estate Facebook Ads – Personalized Dynamic Ads:
The concept of Personalized Dynamic Ads goes beyond traditional static advertisements, offering a dynamic and tailored experience for potential buyers by showcasing content uniquely relevant to each individual.
Personalized Dynamic Ads leverage user data and behavior to deliver content that resonates with each viewer personally. This is achieved through real-time customization of ad elements, ensuring that the right properties are showcased to the right audience at the right time.
Dynamic Ad Components:
Property Recommendations: Tailoring the ad content to showcase properties that align with the viewer’s preferences, previous interactions, and search history.
Pricing and Offers: Displaying real-time pricing updates, special offers, or personalized discounts based on user behavior and engagement.
Location-Based Information: Incorporating local amenities, schools, and attractions specific to the viewer’s location or the location of their previous property searches.
Call-to-Action Variations: Customizing the call-to-action (CTA) based on the user’s stage in the buyer’s journey, whether scheduling a tour, requesting more information, or making an offer.
Benefits for Real Estate Agents and Investors:
Unlike static ads, personalized dynamic ads can feature a variety of dynamic components, including:
Increased Relevance and Engagement: Personalized dynamic ads significantly increase relevance by tailoring ad content to individual preferences. This, in turn, boosts user engagement as viewers are more likely to interact with content that aligns with their specific interests.
Higher Conversion Rates: The dynamic nature of these ads allows real estate professionals to showcase a variety of properties or highlight specific features based on what is most likely to resonate with each viewer. This targeted approach contributes to higher conversion rates.
Enhanced User Experience: Personalized dynamic ads create a more seamless and enjoyable user experience. Potential buyers feel that the content is curated specifically for them, enhancing their perception of the brand and increasing the likelihood of positive interactions.
Collaborate with digital marketing experts to implement dynamic ad strategies across various platforms.
A/B tests different dynamic components to fine-tune ad performance and maximize results.
Real Estate Facebook Ads – Emotive Storytelling Through Cinemagraphs:
In the world of digital storytelling, real estate marketers are turning to an enchanting visual medium: cinemagraphs. Combining the dynamism of video with the subtlety of photography, cinemagraphs are captivating and emotive, making them an increasingly popular choice for conveying the unique stories behind real estate properties.
Why Cinemagraphs Matter:
Extended Engagement: Unlike static images, cinemagraphs encourage prolonged engagement as viewers are captivated by the subtle, mesmerizing movements. This extended interaction provides more time for the property’s unique features to leave a lasting impression.
Differentiation in a Crowded Market: Standing out is essential in a saturated real estate market. Cinemagraphs offer a visually distinct and innovative way to showcase properties, differentiating your brand and listings from the competition.
Strategic Implementation:
Highlight Unique Features: Use cinemagraphs to draw attention to the distinctive features of a property. Whether it’s a cozy fireplace, panoramic views, or a tranquil backyard, cinemagraphs can emphasize these elements in a visually compelling manner.
Create Atmosphere: Cinemagraphs excel at creating a specific atmosphere or mood. Whether you want to convey a sense of luxury, relaxation, or excitement, the subtle movements in cinemagraphs can evoke the desired emotional response.
Storytelling Narratives: Craft visual narratives for your properties. Cinemagraphs allow you to tell a story, guiding viewers through different spaces and creating a cohesive narrative showcasing a home’s flow and character.
Benefits for Real Estate Agents and Investors:
Memorable Impressions: Cinemagraphs leave a lasting impression on viewers. The combination of motion and stillness creates a memorable visual experience that can influence perceptions and decisions.
Increased Social Media Engagement: On social media platforms where visual content reigns supreme, cinemagraphs stand out in crowded feeds. The engaging nature of cinemagraphs can boost social media engagement and encourage users to share your content.
Versatility Across Platforms: Cinemagraphs can be incorporated into various marketing channels, including websites, social media, email campaigns, and digital advertisements. Their versatility makes them a valuable asset in a comprehensive marketing strategy.
Implementation Tips:
Collaborate with professional photographers and videographers experienced in cinemagraph creation. Focus on subtle, natural movements that enhance the property’s ambiance without distracting from its key features. A/B test different cinemagraphs to gauge audience preferences and optimize engagement.
Real Estate Facebook Ads – AI-Powered Chatbots for Instant Engagement:
In an era where instant communication is the norm, real estate marketers increasingly turn to AI-powered chatbots to facilitate immediate engagement and enhance customer interactions. These intelligent bots are reshaping how real estate professionals connect with potential clients by providing instant responses, valuable information, and a personalized experience.
AI-powered chatbots leverage natural language processing (NLP) and machine learning algorithms to understand and respond to user queries in real time. This technology revolutionizes customer interactions in the real estate industry by offering instantaneous engagement, 24/7 availability, and valuable insights.
Key Features and Benefits:
Instant Response: One of the primary advantages of AI-powered chatbots is their ability to respond immediately to user inquiries. This ensures that potential clients receive timely information, fostering a positive user experience and reducing the risk of losing leads due to delayed responses.
24/7 Availability: Unlike human agents, chatbots don’t need breaks or sleep. They offer round-the-clock availability, catering to users’ needs in different time zones or those browsing properties outside regular business hours.
Personalized Interactions: Advanced AI algorithms enable chatbots to personalize interactions based on user data. Chatbots can offer tailored recommendations, property suggestions, and relevant information by analyzing previous interactions, browsing history, and preferences, creating a more engaging and personalized experience.
Lead Qualification: Chatbots can efficiently qualify leads by asking relevant questions and gathering essential information. This streamlines the lead qualification process and helps human agents focus on high-priority leads, ultimately improving conversion rates.
Appointment Scheduling: Some AI-powered chatbots are equipped with the capability to schedule property viewings, consultations, or virtual tours. This seamless integration simplifies the process for potential buyers, enhancing convenience and efficiency.
Strategic Implementation:
Integration with Platforms: Integrate chatbots into your website, social media platforms, and messaging apps to meet potential clients where they are most active. This omnichannel approach ensures a consistent and accessible user experience.
Natural Language Understanding: Enhance chatbot capabilities by investing in natural language understanding technology. This allows chatbots to comprehend user inquiries, even if they are phrased in various ways, improving the overall user experience.
Data Security Measures: Implement robust data security measures to protect sensitive information shared through the chatbot. Building trust with users is crucial for the success of AI-powered chatbots in real estate.
Implementation Tips:
Regularly update the chatbot’s knowledge base to keep information current and relevant.
Monitor user interactions to identify areas for improvement and refine the chatbot’s responses over time.
When more complex queries arise, provide a seamless transition from the chatbot to human agents.
Real Estate Facebook Ads – Virtual Property Tours:
As technology advances, virtual tours have become a powerful tool in the real estate industry, revolutionizing how potential buyers explore and experience properties. Virtual property tours provide an immersive and interactive experience, allowing users to enter a property virtually, examine its features, and envision their future living space.
Key Features and Benefits:
Immersive Exploration: Virtual property tours provide an immersive experience beyond traditional images or videos. Potential buyers can virtually explore every nook and cranny of a property, gaining a realistic sense of its layout, design, and overall ambiance.
Remote Property Viewing: Virtual property tours revolutionize remote property viewing, which is especially beneficial for out-of-town buyers or those unable to attend physical showings. This innovation in a globalized market empowers individuals to explore and evaluate properties from the comfort of their current location.
Enhanced Engagement: Virtual tours provide a higher engagement level than traditional media. Users actively participate in the exploration, deciding where to go and what features to focus on, leading to a more memorable and impactful experience.
Time and Cost Savings: Virtual property tours can save time and resources for real estate professionals and potential buyers. Instead of traveling to multiple properties, users can narrow their choices through virtual tours, making the property selection process more efficient.
Strategic Implementation:
Professional Virtual Content Creation: Engage virtual content creators or agencies specializing in real estate virtual tours to ensure high-quality, immersive experiences. Professional content can significantly enhance the visual appeal and effectiveness of virtual tours.
Cross-Platform Accessibility: Ensure that your virtual tours are accessible across various platforms, including using VR headsets, smartphones, and desktops. This ensures a broader reach and accommodates users with different devices.
Integration with Online Platforms: Embed virtual tours into your website, property listings, and social media platforms to maximize exposure. Seamless integration allows potential buyers to access virtual tours effortlessly and enhances the overall online presence of your listings.
Implementation Tips:
Provide clear instructions for users on how to access and navigate virtual tours.
Regularly update virtual content to reflect any changes in the property, ensuring accuracy for potential buyers.
Real Estate Facebook Ads – Neighborhood Guide Ads:
Adapt to the evolving needs of your audience, ensuring that the information provided remains relevant and valuable.
Strategic Implementation:
Highlight Key Features: Strategically showcase the key features of each neighborhood, emphasizing factors like schools, parks, safety, and local culture.
Targeted Audience: Use real estate Facebook ads targeting features to reach potential buyers specifically interested in certain neighborhoods, ensuring your guides reach the most relevant audience.
Implementation Tips:
Interactive Elements: Incorporate interactive elements such as maps, videos, and quizzes to make your guides more engaging and memorable.
Community Involvement: Collaborate with local businesses and residents to enhance the authenticity and credibility of your neighborhood guides.
GIF-based Teasers for Property Launches:
GIF-based teasers have emerged as a creative and attention-grabbing strategy, particularly for generating excitement around property launches. This innovative approach leverages the engaging nature of GIFs to provide a sneak peek into a new property, creating anticipation and sparking interest among potential buyers.
Key Features and Benefits:
Visual Appeal and Engagement: GIFs are inherently attention-grabbing due to their dynamic nature. GIF-based teasers capitalize on this visual appeal to quickly capture the audience’s attention and keep them engaged during the brief animation.
Storytelling in Motion: GIFs enable real estate marketers to tell a concise visual story. Whether highlighting the exterior aesthetics, interior design elements, or the property’s surroundings, these short animations provide a narrative in a format that is easy to consume and share.
Creating Buzz for Property Launches: GIF-based teasers are particularly effective in building anticipation for upcoming property launches. By offering tantalizing glimpses of what’s to come, these teasers create a sense of excitement and encourage potential buyers to stay tuned for the full property reveal.
Social Media Shareability: GIFs are highly shareable on social media platforms. Their short and captivating format makes them ideal for sharing across various channels, amplifying the reach of property teasers and increasing the likelihood of virality within online communities.
Strategic Implementation:
Highlight Unique Features: Use GIF-based teasers to showcase the distinctive features of a property. This could include panoramic views, state-of-the-art amenities, or architectural details that set the property apart from others in the market.
Countdown to Launch: Incorporate GIF teasers into a countdown campaign before the property launch. Each teaser can reveal a different aspect of the property, creating a sense of anticipation and encouraging potential buyers to mark their calendars for the official unveiling.
Cross-Platform Promotion: Share GIF-based teasers across various platforms, including social media, email newsletters, and property listing websites. Consistent cross-platform promotion ensures maximum visibility and engagement.
Implementation Tips:
Keep GIFs short and snappy, focusing on key selling points.
Ensure that GIFs align with the overall branding and messaging for the property.
Monitor engagement metrics to gauge the effectiveness of GIF-based teasers.
Real Estate Facebook Ads – Time-Limited Offers:
The incorporation of Time-Limited Offers has proven to be a potent strategy for driving urgency and motivating potential buyers to take swift action. This real estate Facebook Ads approach involves presenting limited-time opportunities, incentives, or exclusive deals to create a sense of scarcity and prompt quicker decision-making among prospective property investors or homebuyers.
Key Features and Benefits:
Urgency and Scarcity: The primary benefit of time-limited offers is their ability to instill a sense of urgency and scarcity. By setting a deadline, real estate marketers create a compelling reason for potential buyers to act promptly to secure exclusive benefits or savings.
Faster Decision-Making: The time constraint associated with exclusive offers accelerates decision-making. Prospective buyers are more likely to expedite their evaluations, negotiations, and ultimately, their purchasing decisions to take advantage of the limited-time benefits.
Enhanced Perceived Value: Limited-time offers contribute to the perceived value of a property. Buyers recognize that these exclusive deals are time-sensitive and may not be available in the future, adding a layer of exclusivity and attractiveness to the investment opportunity.
Lead Generation and Conversion: The sense of urgency generated by time-limited offers can stimulate increased lead generation and higher conversion rates. Potential buyers who might have been on the fence may be more inclined to act decisively to secure the exclusive benefits.
Strategic Implementation:
Clear Communication: Communicate the terms and benefits of the time-limited offer. Transparency is key to building trust and ensuring that potential buyers fully understand the value they stand to gain within the specified timeframe.
Multi-Channel Promotion: Promote time-limited offers across various marketing channels. This includes leveraging social media, email marketing, website banners, and property listings to reach a broader audience and maximize visibility.
Align with Property Features: Ensure the exclusive offer aligns with the property’s unique features and selling points. This creates a cohesive marketing message and reinforces the value proposition for potential buyers.
Implementation Tips:
Use compelling and visually appealing graphics to highlight the exclusivity and limited duration of the offer.
Provide a clear and easily accessible call-to-action, guiding potential buyers on how to take advantage of the exclusive offer.
Monitor and analyze the performance of the time-limited offer to inform future marketing strategies.
Real Estate Facebook Ads – Testimonials:
Testimonials have acted as a compelling and authentic strategy to build trust, showcase client satisfaction, and humanize the buying or selling experience. This approach captures satisfied clients’ heartfelt stories and positive experiences through written or video testimonials, providing potential buyers with genuine insights into the real estate journey.
Key Features and Benefits:
Authenticity and Trust-Building: Testimonials convey authenticity and sincerity that written testimonials may not fully capture. Seeing and hearing real clients share their positive experiences builds trust and credibility, as potential buyers can connect emotionally with the stories.
Humanizing the Experience: Testimonials humanize the real estate experience by putting a face and voice to the client’s stories. This personal touch helps potential buyers relate to the experiences of others, making the prospect of working with the showcased real estate professional more relatable and appealing.
Showcasing Diverse Experiences: A testimonial can showcase diverse client experiences. From first-time homebuyers to property investors, each testimonial can highlight different aspects of the real estate journey, resonating with a broader audience and addressing various concerns or considerations.
Differentiating Your Brand: In a competitive market, a testimonial can differentiate your brand by allowing satisfied clients to become advocates for your services. Positive client stories serve as powerful endorsements, setting your real estate agency apart and attracting potential clients who value the experiences of their peers.
Strategic Implementation:
Varied Client Profiles: Include diverse clients in your testimonial to appeal to a broad audience. This could encompass different demographics, property types, and real estate needs to demonstrate the versatility and expertise of your services.
Compelling Storytelling: Encourage clients to share their satisfaction and journey with your real estate agency. Compelling storytelling enhances the emotional impact of the videos, making them more memorable and relatable.
Professional Production: When using video, invest in professional video production to ensure high-quality visuals, clear audio, and a polished presentation. Well-produced testimonial videos reflect positively on your brand and contribute to a more impactful viewing experience.
Implementation Tips:
Obtain consent from clients before featuring their stories in testimonials.
Use snippets or highlights from the testimonial across various marketing channels for increased visibility.
Regularly update your testimonials with new client stories to keep the content fresh and relevant.
Real Estate Facebook Ads – Offering a Free Home Valuation:
Real estate Facebook Ads are a potent tool for investors and agents. Among the myriad strategies available, one that consistently proves impactful is the “Offer a Free Home Valuation” Ads. In this segment, we explore the significance of leveraging this approach to enhance your real estate advertising efforts.
Key Features and Benefits:
Client Engagement: Initiate meaningful conversations with homeowners by offering them a valuable service – a complimentary assessment of their home’s market value.
Lead Generation: Capture leads effortlessly as interested homeowners willingly provide their details in exchange for the free home valuation.
Strategic Implementation:
Clear Call-to-Action: Ensure your Ads have a clear and compelling call-to-action, guiding homeowners on how to avail of the free home valuation and encouraging immediate interaction.
Targeted Audience: Use Facebook’s targeting features to focus on homeowners within specific demographics or geographic locations, optimizing your reach and relevance.
Implementation Tips:
Provide Transparency: Communicate the process of the free home valuation to build trust and encourage more homeowners to take advantage of the offer.
Follow-Up: Develop a follow-up strategy to nurture leads generated through these Ads, converting them into potential clients over time.
Real Estate Facebook Ads – Localized Hyper-Targeting:
Adopting Localized Hyper-Targeting allows professionals to refine their outreach efforts and connect with potential clients at a hyper-local level. This approach leverages advanced data analytics and geotargeting technologies to tailor marketing campaigns precisely, ensuring that messages resonate with specific audiences in localized areas.
Key Features and Benefits:
Precision in Audience Segmentation: Localized Hyper-Targeting allows real estate professionals to segment their target audience precisely. By considering factors such as neighborhood demographics, income levels, and property preferences, marketers can tailor messages to specific subsets of potential clients.
Personalized Content: Tailoring content to the unique characteristics of a local area ensures that marketing messages resonate with the intended audience. From highlighting nearby amenities to addressing community-specific interests, personalized content enhances engagement and establishes a more meaningful connection with potential buyers.
Enhanced Relevance and Engagement: Hyper-targeting ensures that marketing messages are relevant and timely. By addressing individuals’ specific needs and interests in a localized context, real estate professionals can significantly boost engagement and capture the attention of potential clients more effectively.
Optimized Ad Spend: Localized Hyper-Targeting optimizes advertising budgets by focusing resources on specific geographic areas with higher conversion potential. This ensures that marketing efforts are directed towards audiences more likely to be interested in the featured properties, maximizing the return on investment.
Strategic Implementation:
Utilize Geotargeting Technologies: Leverage tools to pinpoint specific locations and tailor marketing messages accordingly. This includes utilizing GPS data, IP addresses, and other location-based technologies to identify and target potential clients in real time.
Data Integration: Integrate local market data, demographics, and property information to understand the target area comprehensively. The more data available, the more precise the hyper-targeting strategy can be in addressing the unique needs of a particular locality.
Adapt Campaigns to Local Nuances: Consider the unique characteristics of each neighborhood or community when crafting marketing campaigns. Whether emphasizing school quality, nearby parks, or cultural attractions, adapting campaigns to local nuances enhances their effectiveness.
Implementation Tips:
Regularly update and refine localized targeting parameters based on changing market dynamics.
Utilize analytics tools to measure the performance of localized hyper-targeted campaigns and adjust strategies accordingly.
Stay informed about local events, developments, and trends to continuously align marketing efforts with the evolving needs of specific neighborhoods.
Real Estate Facebook Ads – Behind-the-Scenes Sneak Peeks:
Incorporating behind-the-scenes sneak peeks in your real estate Facebook Ads allows professionals to provide an insider’s view into the intricacies of property listings and the real estate process. This innovative approach goes beyond traditional marketing by offering potential buyers a glimpse behind the curtain, fostering transparency, and creating a more engaging and personal connection.
Key Features and Benefits:
Transparency and Authenticity: Behind-the-scenes sneak peeks foster transparency by allowing potential buyers to see the effort and care invested in presenting a property. This authenticity builds trust and credibility, which is vital to establishing positive client relationships.
Engagement Through Storytelling: Sharing behind-the-scenes content allows real estate professionals to tell compelling stories. From the initial stages of property preparation to the final touches before a listing goes live, each step becomes a narrative that engages potential buyers and piques their curiosity.
Showcasing Expertise: Behind-the-scenes sneak peeks allow real estate professionals to showcase their expertise. From discussing design choices to explaining market trends, these peeks can highlight the knowledge and skills that set a real estate professional apart.
Building Anticipation: Offering a behind-the-scenes look builds anticipation among potential buyers. It creates a sense of exclusivity and involvement, encouraging individuals to stay engaged with the property listing and follow its journey from preparation to market debut.
Strategic Implementation:
Capture Key Moments: Document critical moments in the property preparation process, from staging and photography sessions to discussions with clients or property owners. These moments humanize the experience and provide valuable insights into the investment in presenting a property.
Utilize Video Content: Video is a powerful medium for behind-the-scenes content. Visual storytelling enhances the impact of behind-the-scenes peeks, whether through short clips on social media or more extended videos on property listings.
Engage with Your Audience: Encourage interaction and engagement by inviting potential buyers to ask questions or share their thoughts during behind-the-scenes content releases. This two-way communication builds a sense of community and involvement.
Implementation Tips:
Be consistent in sharing behind-the-scenes content to maintain audience interest.
Use behind-the-scenes peeks to highlight the unique features of a property and its distinct selling points.
Monitor audience feedback and adjust behind-the-scenes content based on what resonates most with your target demographic.
Real Estate Facebook Ads – Market Insights:
Market Insights have emerged as a strategic and engaging approach, enabling professionals to gather valuable market insights while fostering interaction with their audience.
Key Features and Benefits:
Audience Engagement: Market insights involve the audience in the real estate conversation. Real estate professionals can build community by encouraging participation and interaction, keeping potential buyers and sellers engaged with their brand.
Real-Time Feedback: Unlike traditional market research methods, interactive polls provide real-time feedback. This immediacy allows real estate professionals to stay agile and responsive to changing market dynamics, adapting their strategies based on the most up-to-date insights.
Enhanced Personalization: Market insights enable real estate professionals to personalize their approach. By knowing the preferences of their audience, professionals can offer more relevant content, property suggestions, and services, enhancing the overall customer experience.
Strategic Implementation:
Define Clear Objectives: Whether gauging interest in specific property features or understanding market sentiment, having a clear goal ensures that the market insights are meaningful and actionable.
Promote Across Channels: Promote market insights across various channels, including social media, email newsletters, and your website. Utilize the reach of different platforms to maximize participation and gather insights from a diverse audience.
Implementation Tips:
Keep market insights and easy participation to encourage higher engagement.
Share insights from polls with your audience, demonstrating transparency and creating a feedback loop.
Review and update topics to align with market dynamics and audience interests.
Real Estate Facebook Ads – Ephemeral Stories for Property Highlights:
Ephemeral stories involve sharing multimedia content—such as images and videos—accessible for a limited time, typically 24 hours. When applied to real estate marketing, Ephemeral Stories provides a platform for professionals to showcase key features, behind-the-scenes footage, and other property highlights in a visually appealing and temporary format.
Key Features and Benefits:
Foster a Sense of Urgency: The temporary nature of Ephemeral Stories creates a sense of urgency among viewers. Potential buyers are motivated to engage with the content promptly, ensuring they don’t miss out on exclusive property highlights or time-sensitive information.
Visual Appeal: Ephemeral Stories capitalize on the visual appeal of images and videos to convey property highlights in a captivating way. The dynamic nature of stories allows for a more immersive and interactive experience, enhancing the overall impact of the showcased content.
Highlight Unique Features: Ephemeral Stories are ideal for spotlighting specific features of a property, whether it’s a breathtaking view, a luxurious amenity, or a unique architectural detail. The temporary nature of the content makes these features stand out, encouraging potential buyers to take notice.
Encourage Engagement: Viewers can actively engage with Ephemeral Stories through reactions, comments, and direct messages. This interactive element fosters engagement and allows real estate professionals to directly communicate with potential buyers, answering questions or providing additional information in real time.
Strategic Implementation:
Curate Compelling Visuals: Invest time in curating visually appealing images and videos that showcase a property’s most attractive and unique aspects. High-quality visuals contribute to the overall allure of Ephemeral Stories.
Create a Story Narrative: Develop a narrative for each Ephemeral Story to guide viewers through the property highlights. This could include a virtual tour, highlighting specific rooms, or providing insights into the lifestyle associated with the property.
Utilize Story Features: Leverage the features available within ephemeral story platforms, such as polls, quizzes, or swipe-up links for additional information. These features enhance interactivity and allow potential buyers to engage with the content actively.
Implementation Tips:
Promote Ephemeral Stories across multiple platforms, including social media and messaging apps, to maximize visibility.
Use captions and overlays to provide context and additional information about the property highlights.
Monitor engagement metrics to assess the effectiveness of Ephemeral Stories and refine future content accordingly.
Real Estate Facebook Ads – Highlight Recently Sold Listings
One particularly impactful approach is the “Highlight recently sold listings” real estate Facebook Ads, a powerful narrative that encapsulates success and fosters trust among potential clients.
Recently sold listings Ads go beyond showcasing properties—they tell a story of triumph, illustrating the dedication and proficiency of real estate professionals. These Ads serve as a visual testament to success, showcasing recently closed deals that exemplify expertise in the industry.
Key Features and Benefits:
Visual Storytelling: Leverage the storytelling power of visuals to engage your audience emotionally and convey the diversity of your successful transactions.
Trust and Credibility: Establish trust by presenting a transparent track record of recently sold properties, reinforcing your credibility as a reliable and successful real estate professional.
Strategic Implementation:
Diversity in Showcase: Strategically showcase various properties to cater to different preferences and demographics, expanding your reach and relevance.
Targeted Placement: Place your Ads strategically on Facebook to reach the right audience. Utilize the platform’s targeting features to maximize visibility and engagement.
Implementation Tips:
Stay Current: Regularly update the recently sold listings showcased in your ads to reflect the dynamic nature of the market.
Encourage Engagement: Foster community by encouraging audience interaction through comments and inquiries, building trust and credibility.
Conclusion:
As we venture further into 2025, the real estate landscape continues to evolve, and these 14 inspiring Facebook Ad examples showcase the innovative and creative approaches defining the industry.
By incorporating the latest technologies, embracing inclusivity, and staying attuned to market trends, real estate professionals can leverage Facebook ads to engage their audience, drive conversions, and stand out in a competitive market.
Stay inspired, stay adaptive, and watch as your real estate Facebook ads significantly impact the year ahead.
Excellent, so by now you’ve picked your niches, you’ve nailed your core values and your mission, you know which locations you’re helping serve your buyers and your sellers. Now here’s the fun part, we’ve already created those initial videos, now we get to go out there and do our business and document some of the things that we’re doing.
One reason that reality shows on TLC and HDTV, have really blown up over the past decade is that people are interested in what people do for work, and your business is no different. People are really interested in what you do for business. People love to see homes, people love to explore their area and they would love to follow you doing that.
I’m going to give you a few tips on what you can do on the weekly to daily basis, just with your cell phone to continually stay in front of your prospects, in front of your community to add value and build a relationship and build a connection, build trust, build honesty with them, just through regular content, showing them what you’re already doing in business.
Creating Weekly and Monthly Content Pillars
There are a couple of different things I want you to do. I want you to write down on a piece of paper right now, weekly and then monthly and I want you to create these weekly and monthly content pillars. This isn’t hard, this is literally less than 30 minutes a week is all it’s going to take you and less than 30 minutes a month for the monthly. So this isn’t hard, this is a couple of hours a month is all.
Every single person watching this has a couple of hours a month and if you don’t, you’re going to have a lot more time in two years to do whatever you want to do because you’re probably going to be out of business. I don’t want you to be out of business, so we’re going to help you guys stay in business.
Weekly Content
So, on the weekly basis, that weekly cadence is what I call on the job content. That’s the stuff where you’re answering questions that people commonly have about that type of property or that area. You’re addressing objections that you see come up quite a bit, you might be showing some interesting stuff because people like to see fun interesting stuff when they’re scrolling down Facebook or looking on Instagram, or YouTube.
You need to show some action. People want to see interesting things that are moving and I’m not just talking about you moving around the camera, I’m talking about one time you’re in the car doing it, another time you’re out there at a property with the client, another time you’re sitting in your office. So move locations because it’s interesting and people are going to start to really look forward to your videos and look forward to your content coming out.
On the weekly basis, once again, it’s on the job stuff. Again, I’m out at a river home and I keep on using this example because it’s such a good one, but what are the questions or objections that pop up with someone who’s looking to buy a home on the river? It’s probably not going to be a cheap house, so there’s a big financial stake there.
So you have to look at, “Well shoot, I know river homes so well,” the water situation’s always something that trips people up. Most people who’ve never bought a river home never know what to do. So I’m going to do a few videos on what you need to do with water and water rights and how do I get my drinking water and are you going to use a filtration system or is there a well? All those are critical things, if you’re the one doing that content, I’m going to work with you because you’re the expert and I don’t want to lose a ton of money buying a river home with Aunt Betty who just became a real estate agent last week.
There could be an amazing home on the river that’s got this killer pool, or it has this way cool retaining wall or something like that. Take out the camera and say, “Hey this is Mark, I’m out at a river home on the North Umpqua River. I just want to show you this pool, it’s an amazing pool, look at the view that it has. Look at all the possibilities you could have with a home on the river.”
What that’s doing, is building desire for that type of property that they’re already wanting, but they’re building desire for and you’re the person that’s helping them build that. Or there’s action, once again. You can be taking them on a little tour of different homes on the river and put all those little things out in little three, five, 10 minutes probably max, videos.
Monthly Content
Then on the monthly side of things, stand in front of a camera, or take out your phone, or whatever you want to do, and do some sort of a report because reports are something that builds expertise.
The other content types are fun, they build expertise as well, but the report is something they can look forward to the same content piece each month. Every single month, I get an email from this company that’s a real estate investment company and it shows the market snapshot and the market report and what’s happening right now. I open that one every single month because I want to know what’s going on.
I want to get ahead of the curve, I want to get ahead of what’s happening and your buyers and sellers are no different. If there’s a seller out there who are looking to sell, they want to know, “Should I be selling right now? Is it too late to sell? Is it too soon to sell? Is it a good time to sell?” Whatever it is, your monthly report should be addressing that.
If I’m a buyer, I want to know is right now the time to buy? “Should I be buying a property, should I wait to get a better deal? Are there good deals coming up? It’s the right time to buy? Are financing programs drying up? Could new ones be added?” This is where you can really do that with your monthly reports.
What is a Real Estate Niche Report
What is a monthly report? It should be an under 10-minute video ideally. The reason I’m saying a video is because anyone can do a written report. Anyone can just send an email that says, “Here’s a bunch of market stats.” All the other real estate agents in your market are already doing that.
You don’t win the market by doing what everyone else is doing. You win the market by being you and going out there and building brand, building trust, and building credibility. Showing them you’re the expert.
You could send out an with a bunch of words, but I would send out a video, put it on your Carrot website as a video post, so you take your YouTube video, you put in that URL, our system goes out and yanks out all the words, makes up blog posts for you, so now you can send people to that from Facebook and from YouTube to the actual full official monthly report with your video, with the written words below it and a call to action to connect with you.
Some other things you can do:
Get market stats.
Ups and downs of the market.
Is it the right time to sell?
Is it the right time to buy?
What’s happening with loan programs?
What events are coming up in the community?
So if part of your niches are based on families or certain segments of the community, let’s say you’re focused on retirees. In my monthly report, I’m going to go through the report with the frame, with the lens of how a retiree would be looking at the real estate market and what they would care about and then at the end I’m going to say,
“Hey, here’s some really cool events happening this next month in Roseburg. Here are these six things, these cool concerts and acts. If you want to check out more events, just go to our website forward slack events. There’s a whole list of events for retirees and for groups of people who love wine and who love wine country, just like me.”
So now I’m not only delivering information, but I’m also delivering things to do and they’re going to love you for that.
Go figure out your weekly cadence and your monthly report. This is a total of a couple of hours a month. All you have to do is put in a couple of hours a month, that’s less than one full day a year. One full day a year to stay in front of your prospects, to build trust, to build honesty, to build credibility.
People are going to notice you in town. They’re going to say,
“Hey, you’re the guy, you’re the gal that keeps on putting out that great stuff. Thank you for doing that.”
They’re going to tell other people about you and your business is going to grow and get momentum in the next six, 12, 18 months. So go execute the full plan, don’t get lazy. Execute the full plan and then be diligent with it. You’re going to see some really good momentum happening after that.
Last Tip
Make sure every video you do, you upload to YouTube, you upload to Facebook and then you upload it to video posts on your Carrot website to turn that into written words, so now you not only have Facebook, YouTube, you’re also going to have Google, Google organic results as another thing to help you get more traffic, build more credibility and to build your business.
Watch Other Videos in the Agent Niche Series:
Watch the next three videos in this four-part “Content Marketing for Real Estate Agents” series.
Listen to the CarrotCast Podcast and Subscribe Below!
I dont’ do well if I set small achievable goals. That to me does not excite me. I need to have the large goal because in my mind, I can see what I need to do to achieve the large goal. RJ Bates
I’m pumped about this podcast today. One thing that I love to do and also I hear this feedback from guys all the time in iTunes reviews and the reviews everywhere else and emails and Facebook messages I get from everybody, that they love case studies. You guys love case studies. You love to hear someone else’s journey, their successes, their failures, the things that they went through, the trials, the tribulations and what got them to where they are.
So I’m bringing on another one of our amazing clients, RJ Bates with Titanium Investments, today. And RJ is one of the top investors in Dallas, Texas, but also he’s branched out into multiple markets. He’s in the Hawaii market, he’s in the Anchorage, Alaska market now, and one back Midwest. And we discuss his journey here and his journey, it’s one that was really interesting. I found it fascinating because he’s a guy who kind of found himself falling into house flipping and wholesaling.
He didn’t set out to do that. He actually was a roofing contractor, hustling, selling roofs. And then one of his clients said, “Hey, can you also fix this rehab house?” And he’s like, “Man, I think that’s a good business opportunity.” Before you know it, he’s running a $2 million plus a year wholesaling and house flipping company based in Dallas, Texas, but in four different markets. You’re going to hear his journey, you’re going to hear his trials. You’re going to hear the things that he failed on early on. You’re going to hear why he has a business partner and how they work together.
And you’re also going to hear what works best for him for his marketing mix. He uses online a lot. He uses Facebook a lot. He’s going to talk about that, but he also breaks down the other things that are working insanely well in this cluttered market for him, even when he enters into new markets. Last, how does he enter into new markets? Because he’s just one guy with a business partner in Dallas there. How is that he’s entering into these new markets? Well, he talks about how he’s finding his boots on the ground people, business partners in those markets and how he structures it.
Without further adieu, welcome in RJ Bates from Titanium Investments into this podcast.
How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States!
2:15 – Who is RJ Bates and what locations he’s currently investing in. Two of which aren’t the typical locations. 4:50 – What his company looks like right now: Team and deal volume. 10:30 – From Pizza Hut delivery driver to Roofing Contractor. RJ’s amazing journey into real estate investing. 16:15 – He went all-in into wholesaling in 2014. All-in close enough to have $11 before closing his first deal. 17:30 – How RJ stumbled upon InvestorCarrot (Carrot) and Trevor’s backstory about building Carrot sites in 2014. 19:45 – RJ’s vision as an entrepreneur and how that has changed over time. 20:45 – Creating a passive income goal of $100k per month. Why that is his “magic” number and why he focuses on large goals instead of small achievable ones. 29:00 – Changing the mindset around having employees. Scaling business by hiring the right team. 31:15 – Some of the limiting beliefs RJ had to deal with when starting out and struggling a bit. 34:20 – KEY things that must be in place before RJ expanding into a new market. 38:30 – What type of marketing platforms are working right now in specific markets. 40:35 – Breaking down RJ’s cost per deal within certain markets. 43:15 – MINDSET SHIFT: Finding your monthly budget by calculating your max cost per lead. 46:05 – How having a Carrot website has helped drive RJ’s offline marketing. 51:10 – Unpacking what ads are working on Facebook right now. 56:30 – What RJ’s marketing budget looks like and how he’s able to do so much and stay within this mark. 58:15 – What he’s seeing since Facebook has started stripping away some features.
LINKS TO ADDITIONAL RESOURCES FROM THIS EPISODE
#1 PPC Metrics: You Need To Build Into Your Real Estate Marketing Strategy w/ Adrian Nez: CarrotCast
Most real estate investors have a “love-hate” relationship with Craigslist.
We hear it all the time:
“Craigslist doesn’t work for the real estate industry anymore.” “Ever since they killed the ability to post HTML-enhanced ads… my leads have dried up.” “Sure it’s great for ‘for sale by owner,’ but it’s impossible to scale.” “All I ever get is spam.”
And I get it – when something isn’t working, it’s discouraging. It’s frustrating. Above all, it makes you want to quit and find a better place to invest your money.
Before you give up, though, consider the kinds of results Cyndy Dumire – a real estate investor and Craigslist ad-writing pro – gets on a regular basis. Every week, Cyndy generates around 80 buyer leads, 30 seller leads, and 10 foreclosure leads. Even more impressive, in the last six months, she’s closed no less than 30 deals from leads that all originated from Craigslist ads alone.
Effective Craigslist Ads With Cyndy Dumire
The reasons most investors give up on Craigslist is twofold.
Their ads don’t attract attention because they’re not offering their target audience a solution to a real and pressing problem (i.e., a market-driven need or desire).
Their ads don’t inspire trust.
We’ve ran hundreds of tests on our real estate websites and if there’s one thing we’ve learned, it’s that building trust with the people who arrive on your website impacts ROI and lead generation more than any other element.
And that’s not just true on your website – it’s true on Craigslist.
Of course, if you’re going to use Craigslist and actually get results like Cyndy, then you’re going to need to know more than, “Build credibility!”
And that’s exactly where this post comes in.
Today, I’m going to pull back the curtain and walk through 8 tips to find all the motivated sellers and buyers on Craigslist you want.
Craigslist Motivated Seller Tip #1: Know your ideal customer
To paraphrase the great Warren Buffett: never sell heavy-metal music lovers tickets to a jazz show.
If you’re trying to market to buyers or sellers, you’ve gotta start thinking like them.
Why do they want to sell their house? How stressful is their situation? How can you help them?
When determining your ideal customer as a real estate investor, there’re two questions you must answer:
What kind of buyer or seller they are?
What influences them in a personal capacity?
Answering the first question is pretty easy. But don’t be misled by its simplicity. One of the first mistakes most Craigslist ad marketers make is casting their net too wide. Unfortunately, targeting too broad of an audience – like “local home buyers” or “local home sellers” – won’t work.
Craigslist is too crowded for bland targets. Instead, you have to get specific about the kind of buyer or seller you’re focusing on and the needs that drive them.
For instance, your perfect customer might be…
An out-of-state investor who needs to know cash flow numbers.
A house flipper who needs a clear assessment of how much work is required to turn the property around.
A rent-to-own tenant buyer who needs to know that you’ll work with them on their unique financing situation.
In other words, be as detailed as possible when it comes to defining the kind of customer you’re aiming at.
Answering the second question – your customer’s influences – takes a bit more work.
To help, here’s a quick breakdown of the four major factors that influence home buyers specifically:
Understanding your perfect customer’s influences does not demand addressing each and every element noted above. But you also can’t create the best real estate listing without knowing what is going to sway your customer.
Again, this is all the more true on Craigslist. There are so many ads already vying for their attention, and that is why you need to make yours stand out.
How do you make your listing stand out?
Consider the following template as a starting point from our Posts 2 Profits Craigslist Marketing Course.
[cta offer=”craigslist”]
Notice how this ad communicates directly to the agent’s ideal customer and – especially through the power of questions – draws them in toward a preliminary solution. The “Free Book” offer – rather than an overt invitation to call them – is based directly on their ideal customer’s legitimate need.
Of course, in a sense, all businesses are about people. But real estate is especially personal because the commodity it deals in is emotionally charged.
After all, according to Maslow’s Hierarchy of Needs, safety is one of the most primal human needs and comes in second only to our need for food and water (i.e., “Physiological” needs).
Our homes give us safety. And – just like Maslow’s very next need identifies – they make us feel like we have a place to be “loved” and “belong.”
Even more powerful is the realization that our homes are where our memories are created. Not to be cliche, but home really is where the heart is.
So, listing a home or a property is a big deal. And trust is at a premium.
People need to trust you with what is quite honestly their biggest asset.
Keep your target audience – their needs, not yours; their dreams, not yours – at the forefront of your mind when you compile listings.
Craft personal, trustworthy ads with these tips:
Use your name in the ad, not just your company’s.
Write the way you talk and read your ad out loud to make sure it’s conversational.
Press on the pain of the person whose problem you’re trying to solve, then offer your holistic solution.
Don’t be afraid to let your personality and passion shine through.
Above all, tell a story. Paint a picture of how living in the home would feel using sensory language.
A well-written home description paints a vivid story.
Craigslist Motivated Seller Tip #3: Include a Call to Action
The entire point of any online marketing campaign – including listings on Craigslist – is to get the people who see it, to do something.
Normally, this means getting them to contact you via text, email, or phone. It could also mean getting them to visit your agency’s website.
Simply put: your Call to Action needs to get your reader to actually take action.
That’s why, in your listing, it’s essential to add a clear and enticing CTA, and to give your reader options. For example, the following CTA invites the reader to choose the next step that’s most comfortable for them and repeats the CTA no less than five times.
Action also means you need to always include a direct email link so they can respond immediately to the ad if they’re interested. Oh, and don’t be afraid to call attention to that by inviting them to email you.
Craigslist Motivated Seller Tip #4: Watch your words
We all know how essential good imagery is to real estate. In fact, we’re going to cover imagery and graphics in the very next point.
However, many investors fail because they underestimate the power of words. As Hamza Yusuf put it, “Don’t ever diminish the power of words. Words move hearts and hearts move limbs.”
On Craigslist, watching your words comes down to two elements:
Your keywords
Your headlines
The right keywords matter because it’s your keywords that will determine whether or not the right people find your ad. This is true both through Craigslist’s own search engine as well as outside search engines like Google.
“Profitable keywords imply an action. San Diego real estate implies nothing. It is just a thing. San Diego real estate for sale implies an action. People want something that is for sale, presumably so they can buy it.”
In addition, Geek Estate also adds a second keyword characteristic: laser focus.
In contrast to something like “Rancho Santa Fe homes for sale,” use “individual neighborhoods within Rancho Santa Fe”: e.g., “Fairbanks Ranch homes for sale, The Bridges homes for sale, or Rancho Santa Fe Covenant homes for sale.”
Why? Because “people that type keywords like these into the search engines know exactly what they are looking for.”
Lastly, as vital as keywords are, do not “stuff” your real estate listing with keywords for the sake of keywords. This creates an inhuman feel to your ads and violates our previous tip: “Get Personal.”
The second element to watch is your ad’s headline.
The title of your Craigslist ad is where the real attention-grabbing oomph resides, and you need to spend some time developing and testing titles that captivate. Whatever you do, don’t follow the crowd… unless of course, the ad has been proven to work, like the ones we provide in our Posts 2 Profits Craigslist Marketing Course.
The ad I already called attention to in tip one is an excellent example of a headline that stands out:
Craigslist Motivated Seller Tip #5: Be relevant with your graphics
There’s no doubt about it: not adding images to your ads is a Craigslist killer. However, the mere presence of images doesn’t automatically translate into success.
The right graphics dramatically increase the number of people who will take action and get in touch with you. So too … the wrong graphics dramatically reduce that number.
As a golden rule, be sure to use images that are eye-catching, relevant … and high quality. That’s true across the board. But how do you decide what images and graphics to include?
Go back to your ideal customer. The image you choose should be based on the type of buyer or seller you’re looking for:
Turnkey investors want to see images that show off how nice the house is, that it’s been well kept and that it’s in a neighborhood that’ll attract the type of tenant they want. That last characteristic means you should always include both pictures of the property itself as well as its surrounding area.
Cash buyers or flippers want to see a house that needs TLC in comparison to other houses in the neighborhood. With these types, you’d be smart to show the flaws of the property, exactly what kind of work will be required, but end by displaying its underlying high-points and long-term value.
If your ideal customer is a homeowner or retail buyer — if they will be living in the property themselves — then staged images that show off the house as a home are essential. Just be careful what you include in those staged photos:
If your ideal customer is an investor, then glamorous, well-staged pictures of the property itself won’t be nearly as compelling as adding numbers to those pictures. In this case, you could try using a multi-property image for investors interested in purchasing multiple properties.
Craigslist Motivated Seller Tip #6: Post often and from different “angles”
Alongside the previous pitfalls we’ve covered, I’d be willing to argue that the number one real-estate-ad-killer on Craigslist isn’t the words, the images, or even the calls to action.
It’s recency.
The way that Craigslist works is the most recent postings land at the top of the page and the past ones get pushed down. Some people search Craigslist based on the search box (so make sure to include keywords that your best clients are likely to search in your listings), but most people just scroll down the listings a few scrolls to see “what’s new”.
So with that said, to get in front of your prospects the most… make sure you have ads online and active at the times of the day that your prospects are likely looking at Craigslist.
We’ve even seen with today’s Craigslist algorithm some of the most successful accounts post between 3-15 times per day.
Here’s how…
Day 1-3: Launch a Craigslist account and start posting just 3 times per day. Once in the morning, around lunch, and evening – around 7 or 8 pm. These tend to be the times of the day people will look at Craigslist. Think about when you look at your email, Facebook, or Craigslist… it tends to be during that “slack time” during your day. Posting your ads just before these “slack times” helps put your ads near the top of the feed when your best prospects hop on to browse.
On those ads, don’t post the same ad every time. You’ll want to tackle it from different angles. If you’re looking for motivated house sellers or cash buyers, what are different reasons a house seller could want to sell? Create an ad for each. What motivations could cash buyers have? Create an ad for each.
This way you’re keeping things interesting and hitting on multiple hooks. One might grab someone better than another.
Day 4-8: Add in another ad to your mix. Now posting 2 ads 3 times per day (for a total of 6 ads that day). Again, don’t post the same ad every time and mix up your hooks. Also, mix up where you’re posting your ads – don’t put them all in the same spot.
What we’re doing here is “seasoning” the account in a natural way so you’re not launching a new account and posting 20 ads the first day. That’s a great way to get your account banned and you’ll have to start over.
Day 9-20: Keep renewing your ads every 48 hours as Craigslist lets you and bump up your ad posting frequency so you’re posting 3 ads 3 times per day (for 9 ads total per day).
Same thing, keep your ads interesting, high value, and hitting on different hooks – things that your top prospects are thinking about, worrying about, or need help with.
Day 21-20: I’d cap it at about 12 ads per day on that one account. I’ve seen some accounts get ghosted or banned at even that amount if the ads aren’t high value and really helping people. So in this phase, add on a 4th ad 3 times per day… capping it at that 12 ads per day for that Craigslist account.
Just a note: if you post more than 15 ads a day, you’ll get “Craigslist slapped” and your ads will stop showing up.
The lifespan of Craigslist ads can vary depending on the number of competing posts in different geographic locations. In large metropolitan cities, ads may only be visible for 5 days, while in smaller towns they may show up for 50 days.
Why all this focus on recency and renewing? Because generating real estate leads on Craigslist is an attention game, so the more you’re at the top of the Craigslist listing when your best prospects are searching… the more likely your ads will get seen and the prospects will come your way.
If you want to cross that gray line on the Craigslist Terms of Service to ramp it up… we’ve seen it be crazy effective having a few Craigslist accounts. Yes, this is against the Craigslist TOS so it’s your choice and you risk getting your accounts banned. However, if you’re marketing different websites with different phone numbers (i.e. – a cash buyer site and a motivated house seller site) the chances of it being seen as a duplicate account are very small.
It all boils down to value. If you’re adding value to the Craigslist ecosystem vs. just spamming it… then you’re good.
Craigslist Motivated Seller Tip #7: Create a system
By now, you might feel a bit overwhelmed. Keeping track of all those ads can be hard work.
Unfortunately, Craigslist doesn’t provide any analytics or tracking data, so it’s up to you to track each of your ads and monitor your calls as a part of your overall real estate marketing plan so you can see what’s working.
At a minimum, keep a spreadsheet of your Craigslist ads and a method to monitor them.
Not only does creating a system of tracking give you concrete proof of what’s working and what’s not, but getting organized with a system gives you more time to do other more important things.
We recommend you send traffic to a specific URL on your site.
This has a couple advantages.
You can track them using Google Analytics
You can retarget users that you know have come from Craigslist
Here are a few tips to consider when creating a special page for Craigslist traffic.
Name the URL something short and descriptive. An example http://yourdomainname.com/sell-fast-cl
Realize that this site might rank in search so you will need to look at that traffic in your Analytics account
You should have content on that page that specifically address the type of lead and ad copy that they are coming from.
If they clicked on the ad and are coming to your site, you know what questions they have, make sure the answer is easily found.
Track which pages are converting the most traffic and make changes as necessary.
At the end of the day, any data is better than no data.
So, create a page, or have your developer help you. Then just send traffic to that specific page.
I mentioned in the introduction to this post that trust is at a premium on Craigslist. In fact, trust is absolutely crucial to all your real estate marketing efforts.
I’ve touched on this theme a number of times already. But in case you missed it, trust is so vital that it deserves its very own tip.
It’s like the old joke: “It’s all about sincerity. Once you can fake that … you’ve got it made.”
In all seriousness, however, the last question you should ask yourself before you hit “Post” is, “Does this ad build trust?”
A lot of factors go into trust, so let’s just look at the two most prominent.
(1) Be Attractive
It may sound shallow, but persuasion expert Robert Cialdini’s very first step in the famous know “trust chain” is to be “attractive.”
This doesn’t mean you should feature glamor shots of yourself in your Craigslist ads.
But it does mean the images you use must be high quality. It also means providing plenty of attractive “white space” in yours ads. Short sentences and short paragraphs don’t just look good, they’re easy to scan.
Being attractive also means covering your bases when it comes to grammar and proofreading. Nothing kills trust more than an agent who can’t spell correctly.
“Make your address and phone number visible at all times. Include it in the footer (a must), but depending on your site also in the header (especially if your business depends on incoming calls) and on the sidebar, in the microcopy.”
“Make it very easy to contact you.”
How does this apply to Craigslist? Easy. Simply including your contact information once isn’t enough. Take a look at another of our proven templates and see if you can count how many contact opportunities there are:
All told, I counted nine. Even if it feels redundant … your ads should do the same.
Real estate works on Craigslist… you just have to know how to work it.
We’ve covered a lot of ground.
Eight tips on how to find all the motivated sellers and buyers on Craigslist you want:
Know your ideal customer
Get personal
Include a Call to Action
Watch your words
Be relevant with your graphics
Re-post real estate listings … often
Create a system
Build trust
Good luck out there, and let us know if we missed your own favorite tip in the comments.
Listen to the CarrotCast Podcast and Subscribe Below!
Ride the wave that is given to you right now. Brad Chandler
On this episode of the CarrotCast, we welcome back Brad Chandler from Express Homebuyers.
Brad and I met about 3 years ago and he recently joined us for CarrotCamp 2018 Spring Edition.
We dive into the 3 Key Pivots he has made to go nationwide, ramp up to 25+ deals per month and doing more of what he loves.
These weren’t small moves. They required a switch in their model from heavier stress, fix and flip model, to the fairly chaos free wholesaling model they currently have.
Listen to some of the insights Brad has about both sides of the industry and why shifting to a predominant real estate wholesaling business is where they’ve found the sweet spot.
The KEY Pivots Brad Made To Take His Real Estate Wholesaling Business Nationwide, Ramp To 25+ Deals A Month, and Do More Of What He Loves
2:10 – What Brad’s real estate wholesaling business model looks like right now and how it’s evolved away from fix and flip. 5:20 – What his major stressors were during the fix and flip period ($34 million out on renovations). 7:10 – How much more work and time it is to go from 5 to 10 full-blown renovations. 9:50 – Why it’s so important to build your business model around you and your market. 12:00 – The main point about having CAPITOL. You need to have enough capital to renovate, have lenders, and be ready for liabilities. 13:05 – What type of offline marketing Express Homebuyers is currently doing. 14:05 – How long it took to get SEO rankings while expanding Nationally. 18:30 – What they do for backlink building and who they quickly build up content. 21:35 – What other platforms are they using to stack their lead sources. 24:10 – GENIUS tip Brad provided during CarrotCamp. 26:40 – How to gain an edge in a competitive market. 30:40 – The point when Brad decided to hire a CEO and take a step back to focus on other passions. 34:50 – Brad’s expectations from his coaching company and what has been working for his members. 44:15 – Upleveling and growing yourself, your mission, and your business.
LINKS & PAST CARROTCAST’S FROM THIS EPISODE
He’s Bought 2,000+ Houses. How? Brad Chandler with Express Homebuyers Unveils His Journey: CarrotCast
What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market:CarrotCast
How I 10x’d My Income And Found My Purpose With This 15 Minutes Per Quarter “Energy Audit”:CarrotCast
![Content Marketing for Real Estate Agents | Crafting a Niche Report [Agent Whiteboard Series]](https://d2tbba3kbks482.cloudfront.net/uploads/Featured-Image-124.png)
