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How AI is Reshaping SEO for Real Estate Investors: What You Need to Know in 2025

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The search landscape has seen huge changes in recent years. If you’re a real estate investor who’s been watching your website traffic fluctuate or noticing fewer clicks from Google searches, you’re not imagining things. Google’s AI Overviews now appear in nearly half of all search results, and in May 2025, Google launched AI Mode for all US-based searchers. The era of traditional SEO strategies is rapidly evolving. For real estate investors who depend on their websites to generate motivated seller leads, these changes are business-critical developments that require immediate attention. When prospects search “cash home buyer,” “we buy houses,” or “sell my house fast,” Google increasingly provides answers directly in search results, pushing the #1 ranked website further down the page than we’re used to. So how should you adjust your SEO to make sure you still show up on top in 2025? Let’s cover some key strategies! KEY TAKEAWAYS (TL;DR) Let’s get you up to speed on the most significant AI-driven changes impacting search in 2025 and beyond. In this guide, we’ll cover what these changes mean for your real estate investing business, and give you actionable SEO strategies to help you maintain and grow your online presence. Table of Contents Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today The AI Revolution in Search: What Real Estate Investors Need to Know Google’s AI Overviews Are Dominating Search Results The most dramatic change affecting real estate investor websites began in May 2024 when Google officially launched AI Overviews. By December 2024, these AI-generated summaries appeared in 47% of Google search results, and recent data shows they spiked even higher during Google’s March 2025 core update. Most recently at Google’s I/O annual developer conference in May 2025, they announced the rollout of AI mode to all users in the U.S. Here’s what’s especially challenging for real estate investors: AI Overviews show up heavily for broad, top-of-funnel queries—exactly the type of searches your potential sellers are making when they first consider selling their property. When someone searches “how to sell my house fast” or “cash home buyers near me,” they’re increasingly getting AI-generated answers without ever clicking through to your website. The numbers are staggering: The Rise of Forum Content and Video Results Another significant shift impacting SEO strategies for small businesses is the increased prominence of forum content like Reddit and Quora in search results. This trend is particularly relevant for real estate investors because many forum discussions reveal the distrust and skepticism people have toward “cash home buyers” and the real estate investment industry in general. When potential sellers search for information about working with real estate investors, they’re increasingly finding forum discussions where people share both positive and negative experiences. This shift emphasizes the critical importance of reputation management and building authentic trust signals across multiple platforms. Video content is also showing up more often in search results, with both YouTube videos and short-form video content appearing more frequently. This presents opportunities for real estate investors looking to diversify their content strategy. Plus, research shows that websites with video content see 50% more engagement than those without. You can stay ahead of things by monitoring relevant forums and conversations in your local market area. Then develop content in both written and video formats that speaks directly to the concerns people have. Showcase the trustworthy, local people behind your company to combat the skepticism that some motivated sellers may have about cash home buyers. Building Brand Authority in an AI-Dominated Landscape The Growing Importance of Brand Mentions and Recognition One of the most significant revelations … Continued

How AI is Reshaping SEO for Real Estate Investors: What You Need to Know in 2025

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The search landscape has seen huge changes in recent years. If you’re a real estate investor who’s been watching your website traffic fluctuate or noticing fewer clicks from Google searches, you’re not imagining things. Google’s AI Overviews now appear in nearly half of all search results, and in May 2025, Google launched AI Mode for all US-based searchers. The era of traditional SEO strategies is rapidly evolving. For real estate investors who depend on their websites to generate motivated seller leads, these changes are business-critical developments that require immediate attention. When prospects search “cash home buyer,” “we buy houses,” or “sell my house fast,” Google increasingly provides answers directly in search results, pushing the #1 ranked website further down the page than we’re used to. So how should you adjust your SEO to make sure you still show up on top in 2025? Let’s cover some key strategies! KEY TAKEAWAYS (TL;DR) Let’s get you up to speed on the most significant AI-driven changes impacting search in 2025 and beyond. In this guide, we’ll cover what these changes mean for your real estate investing business, and give you actionable SEO strategies to help you maintain and grow your online presence. Table of Contents Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today The AI Revolution in Search: What Real Estate Investors Need to Know Google’s AI Overviews Are Dominating Search Results The most dramatic change affecting real estate investor websites began in May 2024 when Google officially launched AI Overviews. By December 2024, these AI-generated summaries appeared in 47% of Google search results, and recent data shows they spiked even higher during Google’s March 2025 core update. Most recently at Google’s I/O annual developer conference in May 2025, they announced the rollout of AI mode to all users in the U.S. Here’s what’s especially challenging for real estate investors: AI Overviews show up heavily for broad, top-of-funnel queries—exactly the type of searches your potential sellers are making when they first consider selling their property. When someone searches “how to sell my house fast” or “cash home buyers near me,” they’re increasingly getting AI-generated answers without ever clicking through to your website. The numbers are staggering: The Rise of Forum Content and Video Results Another significant shift impacting SEO strategies for small businesses is the increased prominence of forum content like Reddit and Quora in search results. This trend is particularly relevant for real estate investors because many forum discussions reveal the distrust and skepticism people have toward “cash home buyers” and the real estate investment industry in general. When potential sellers search for information about working with real estate investors, they’re increasingly finding forum discussions where people share both positive and negative experiences. This shift emphasizes the critical importance of reputation management and building authentic trust signals across multiple platforms. Video content is also showing up more often in search results, with both YouTube videos and short-form video content appearing more frequently. This presents opportunities for real estate investors looking to diversify their content strategy. Plus, research shows that websites with video content see 50% more engagement than those without. You can stay ahead of things by monitoring relevant forums and conversations in your local market area. Then develop content in both written and video formats that speaks directly to the concerns people have. Showcase the trustworthy, local people behind your company to combat the skepticism that some motivated sellers may have about cash home buyers. Building Brand Authority in an AI-Dominated Landscape The Growing Importance of Brand Mentions and Recognition One of the most significant revelations … Continued

Top 5 Ways to Find Off-Market Properties (That Other Investors Miss)

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You don’t have to be lucky to get off-market properties as a real estate investor. You just need to know how to find them and how to get them to you before they go on auction sites, Zillow, or to a competitor.  These five proven methods show you exactly how to build that pipeline ethically, legally, and in a way that’s scalable.  KEY TAKEAWAYS Attracting off-market investment properties is a good option for both new and seasoned real estate investors as there are multiple strategies and some budget-friendly options. Keep reading to see the top five ways to attract off-market properties, the pros and cons, and how to set up each one. Table of Contents SEO (The Best Way to Find Motivated Sellers) Pros of SEO for real estate investors Cons of SEO for real estate investors Driving for Dollars (Most Budget-Friendly) Pros of Driving for Dollars for real estate investors Cons of Driving for Dollars for real estate investors PPC Ads (Fastest)  Pros of PPC for real estate investors Cons of PPC for real estate investors Networking Pros of Networking for real estate investors Cons of Networking for real estate investors Radio Ads Pros of Radio Ads for real estate investors Cons of Radio Ads for real estate investors What’s next? Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today 1. SEO (The Best Way to Find Motivated Sellers) When someone types “sell my house fast” into Google, you know they aren’t casual sellers — they need to sell now and are willing to accept a lower price for speed and convenience. That’s exactly who you want to attract. How do you make sure they come to your website?  It happens through SEO (Search Engine Optimization) — the process of getting your website to show up in top search results when sellers type phrases like “sell my house fast” or “cash offer for home” into Google. To tell Google what phrase you want a specific page to rank for, put the phrase or some variation of it in: For example, if you search for ‘sell my house for cash in Texas,’ the top-ranking websites have exactly what I described:  If you look at “Jamie Buys Houses” in the screenshot above, it includes “We Buy Houses In Texas” in their title, “Texas” in their URL, and “sell your house fast without paying commissions” in their description. It’s also good to include the phrase you’re targeting at least a couple of times in the content of your page as well.  Look at Four19 Properties’ page for the keyword “sell my house for cash in Dallas.” They’ve included phrases like “sell house fast in Dallas” and “cash offer” on their page.  To find the right phrases to include on your page, you need to do keyword research. It is simply figuring out what words people actually type into Google when they’re looking to sell their house fast. Instead of guessing which search terms to target, keyword research shows you exactly what motivated sellers are searching for (the keyword) and how many people search for those terms each month (search volume). For example, you might discover that 720 people search for “sell my house fast Dallas” every month, but only 50 search for “Dallas home buyers.”  This tells you which phrase to focus on for better results. You can do basic keyword research using free tools like Google’s Keyword Planner or Ubersuggest. Just type in phrases you think sellers might use, and these tools will show you search volume data and suggest related terms you might not … Continued

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Videos Increase Website Conversion Rates Up to 56% — Here’s How to Get Started

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Video content is the best way to boost motivated leads without requiring any extra website traffic. This article explains why video is a game-changer for website conversion, and shares practical tips to get the right video content on your website! Key Takeaways If you want to increase your website conversion rate and number of motivated leads, read on to discover how to quickly add videos to your site. Table of Contents The Data Behind Why Video Matters The 5 Types of Videos Your Website Needs How to Produce Videos, Easily Where to Put Videos on Your Website Conclusion: Make 2025 the Year of Video Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today The Data Behind Why Video Matters Online video consumption is estimated to hit four hours per day in 2025, according to Oberlo. When sellers do their research on who to work with, they don’t just like to gather information via video, they expect it! That’s why it only makes sense that your website should include videos. It’s not just a matter of giving web visitors information in a format they prefer. Having videos on your website can dramatically improve your lead conversation rate (how many website visitors turn into leads). Based on recent data analyzed by Carrot, when a web visitor starts watching a video, their chances of converting to a lead increase 24% (over visitors who don’t watch videos). Visitors who watch an entire video have a 56% better chance of converting! Adding videos to your website also helps with SEO. Google places a lot of weight on “high quality” content that it believes will help users answer their questions and find valuable information. Since today’s users like to watch videos, Google likes when videos are available to answer their search queries. Answering common questions or covering popular topics lets you capture that search traffic more easily. As people watch videos on your site, they’re also inherently spending more time on the page. Google also views this as a positive indicator that your content (and by extension, your website as a whole) is valuable, which can positively impact your domain authority and search rankings. The 5 types of videos your website needs Videos are a great way to answer common questions, highlight your experience, and put visitors at ease about working with you. Think of video as your chance to be “face to face” before you ever meet a lead. You likely get some of your best deals by networking, so bring that same personality and energy online with video! Here are the most important videos to make for your website. Note: If you’re new to video, get our free Video Marketing Playbook for R.E. Investors for ideas, scripts, and easy steps to recording! 1. “About ” Video Who are you? What’s your experience? Why should people work with you? Make a short video introducing yourself and let people get to know you so they feel comfortable reaching out.  Here’s a video that walks you through creating an “About us” video as a real estate investor or agent: 2. Working with [Your Company Name] Video A “How it Works” video can put potential leads at ease by detailing what it’s like working with you. How does the process work? What steps can they expect? What objections might they have? 3. Customer Testimonials Video testimonials from happy clients talking about what it’s like working with you and how pleased they are with the results are great on websites. Website visitors may be skeptical of a written quote, but watching people talk about … Continued

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From Zero to $100K/Month in 12 Months: How Mike Closes 3-4 Carrot Deals Every Month

From Zero to $100K/Month in 12 Months: How Mike Closes 3-4 Carrot Deals Every Month Investor/Agent Mike Wall turned his real estate investing side hustle into a steady business, closing 3-4 deals monthly with an average profit of $25,000 per deal by focusing on high-quality lead sources that saved him time & energy. Here’s how he did it. Closing 3-4 Deals Per Month at ~100k/mo Profit $25k Profit Per Deal On average, at 3-4 deals per month $4,000 Per month Marketing spend (PPC + Carrot) Take our free interactive demo to get a full walkthrough of what Carrot can do for you. The Challenge: Chasing Unmotivated Leads & Overspending on Marketing Mike was a real estate agent with a brokerage of 20 agents, doing 300 deals per year, who dabbled as an investor but decided to get serious about it. It only took a few months into investing to get tired of chasing down un-motivated leads and competing against other investors for the same lead lists — cold calling, direct mail, text blasting, etc. He was spending time chasing dead leads and blowing his marketing budget without closing deals. Before Carrot, Mike paid $7k for two custom websites and spent $5k/month on offline marketing but was hardly getting any visits to his website and had ZERO leads. He’d wasted money and wasn’t standing out. I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed. He realized it was time to rebuild his investing business on proven, consistent marketing sources. That’s when he found Carrot: The Solution: Mike’s “AHA!” Moment – Finding Carrot & Dominating Google When Mike realized the most motivated leads were searching on Google, he started researching which website builder to go with. The AHA moment was when Mike was Googling “we buy houses” in competitive markets and found Carrot sites were the ones ranking. He noticed Carrot laid out a path for creating an inbound flow of leads like he was searching for – and that a Carrot site was the “hub” to send all your marketing to so it converts better. Step 1 was getting a Carrot site launched and doing the initial work to optimize it for SEO. Mike knew that SEO results take diligence and time, so to get leads immediately, he began sending Google Ads/PPC traffic to his new site. Step 2 was logging into his Carrot site and using tools like the one-click Location pages, and Automated Credibility Posts, along with the AI rewrite tool to pump out content that would rank well in Google. He made sure to save time by following Carrots training and guidance every step of the way. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo 427 Total Leads from Dec 2023 – Jan 2024 Mike’s 6-Month Plan to Generate Consistent Inbound Leads Month 1 – January 2024: Months 2-3: I couldn’t survive without the SEO Tools…I love the SEO & content tools, but it’s more about combining everything. Months 4-6: Months 6-12 The Result: Mike’s Path to $100k/Mo in Deals After 1 year with Carrot, Mike is averaging $75k-$100k profits per month (that’s 3-4 deals per month at $25k average profit per deal!) – All but two of the deals he closed this year were from SEO & Google Ads to his Carrot site, and those two were referrals from Carrot deals! BEFORE Carrot: (January 2024): AFTER Carrot (January 2025):

Carrot CRM Annual Pricing

Carrot real estate CRM pricing — save with an annual plan! Plans for all real estate investors — from getting started to growing to scaling a large team. Looking for a website? See Carrot Web Pricing → Essential $59/mo billed annually @ $703/year Perfect for: Dedicated real estate investors who want tools to grow their business. Most Popular Scale $152/mo billed annually @ $1,825/year Perfect for: Small teams that need deeper insights into their lead flows and closed deals. Everything in Essential and… Team $297/mo billed annually @ $3,559/year Perfect for: Full-time investment teams who need a top-of-the-line real estate CRM. Everything in Scale and… × Free Carrot CRM $0/mo billed annually @ $0/year Just getting started? You still deserve a proper CRM built for real estate investing. Carrot offers a completely free CRM (no “free trial,” just free!) that gives you the tools you need to get started and be successful. Full CarrotCRM Feature Comparison Free Essential Scale Team Free Perfect for: Beginner real estate investors or those only doing a few deals a year. Join Now Essential Perfect for: Dedicated real estate investors who want tools to grow their business. Join Now Scale Perfect for: Small teams that need deeper insights into their lead flows and closed deals. Join Now Team Perfect for: Full-time investors with built-out teams who need a top-of-the-line CRM tailored to real estate. Join Now $0/mo $59/mo $152/mo $297/mo Users 1 User 3 Users 5 Users 10 Users Integrations Zapier Zapier and Integration Specialist Zapier and Integration Specialist Zapier and Integration Specialist Support Online Help Center Personal Support Priority Support Priority Support Setup Guidance — Group Onboarding One-on-One Onboarding Enhanced One-on-One Onboarding Notifications Email Only Text and Email Text and Email Text and Email Texting Emailing Custom Labels — View Filtering — AI Autonomous Lead Manager — Available Available Available AI Lead Scoring — Available Available Available AI Opportunity Summaries — Available Available Available Campaign AutorespondersAutomated responses to new leads — — Inbound Call Popups — — Outreach SequencesDrip campaigns 3 Sequences 8 Sequences 15 Sequences Unlimited Sequences Property Data 5 property reports a month 50 property reports a month 100 property reports a month 200 property reports a month Contracts — 5 electronic signature sends a month 20 electronic signature sends a month 50 electronic signature sends a month Groups — — Reporting Basic Reports Enhanced Reports Enhanced Reports, Mini Dashboard, and My Scorecard Enhanced KPIs, Mini Dashboard, My Scorecard, and Employee Scorecard Employee Scorecoards — — < — Guest Access — Resurfacing — — Workflows — — Saved Views — — External Sending — — — Restricted Users — — — Weighted Round Robin — — — Answers to Common Questions Is the free account a limited-time trial? No! The free account is free for however long you need it! Only pay when you need more users or features. Does CarrotCRM come with a website? You can get CarrotCRM with or without a website. Want to add a website? Select your Carrot subscription then simply add Carrot CRM from inside your Carrot account. If you have another website, you can connect those leads to CarrotCRM with a Zapier integration. (Carrot leads are automatically integrated into CarrotCRM.) How do I get non-web leads into CarrotCRM? If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads. Are there setup fees? No! CarrotCRM does not have any setup fees. CarrotCRM Free is easy to set up yourself and the Essential, Scale and Team plans come with … Continued